{"product_id":"amg-nv-marketing-mix","title":"AMG Critical Materials Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AMG Critical Materials aligns product innovation, strategic pricing, targeted distribution, and focused promotion to dominate critical metals markets—download the full 4P's Marketing Mix Analysis for an editable, presentation-ready report packed with data, examples, and actionable recommendations to save time and sharpen your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBattery-Grade Lithium Hydroxide\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpamg critical materials supplies battery-grade lithium hydroxide from its european refinery delivering\u003e99.5% purity to meet EV battery specs and supporting cell makers with an annual capacity of ~20,000 tonnes by end-2025.\n\u003cpthis product underpins local european battery cell production cutting import dependence by an estimated and enabling oems to secure feedstock for million evs annually.\u003e\n\u003cpamg prioritizes a low-carbon supply chain targeting scope co2 intensity below tco2 lioh by to support regional energy transition and automotive decarbonization.\u003e\n\u003c\/pamg\u003e\u003c\/pthis\u003e\u003c\/pamg\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVanadium Redox Flow Battery Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAMG Critical Materials sells LIVA vanadium redox flow battery (VRFB) systems for industrial and grid-scale sites, offering 4–12+ hour storage durations and modular MW\/MWh deployment; a typical 1 MW\/8 MWh LIVA system targets levelized storage costs competitive with lithium-ion at utility scale per AMG guidance in 2025.\u003c\/p\u003e\n\u003cp\u003eUsing vanadium electrolyte, LIVA delivers long cycle life (\u0026gt;20,000 cycles) and 90%+ depth-of-discharge, making it suited for long-duration shifting and grid services where lithium-ion faces degradation and fire-risk limits.\u003c\/p\u003e\n\u003cp\u003eAMG sources and recycles vanadium, closing the loop: in 2024 AMG reported reclaiming ~1,200 tonnes V2O5-equivalent, lowering raw-material cost volatility and improving circular-economy credentials for buyers seeking Scope 3 reductions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCritical Specialty Metals and Alloys\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpamg produces niobium tantalum and chromium alloys used in aerospace infrastructure their critical specialty metals unit reported revenue supplying\u003e60 OEMs worldwide.\n\u003cpthese metals enable high-temperature engines and specialty steels where durability is non-negotiable niobium additions can boost steel strength by improve creep resistance.\u003e\n\u003cpproduct r is ongoing to match evolving aerospace oem standards amg invested in qualify alloys ams and en specifications for next turbines.\u003e\n\u003c\/pproduct\u003e\u003c\/pthese\u003e\u003c\/pamg\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Purity Silicon and Solar Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpamg critical materials high-purity silicon metal serves aluminum alloys silicones and solar-grade polysilicon addressing a market where global demand rose in to metric tons amg targets renewable build-outs light vehicle mass reduction.\u003e\n\u003cpthe segment focuses on transport and solar oems linking material adoption to lifecycle co2 cuts estimates show pv lcoe fell in lightweighting can cut vehicle emissions by per kg removed.\u003e\n\u003cpamg uses low-energy smelting and recycling feedstocks to lower scope intensity production upgrades in aimed improve energy efficiency by supporting customer decarbonization targets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: solar PV, automotive lightweighting\u003c\/li\u003e\n\u003cli\u003e2024 polysilicon market: ~740,000 t (+18%)\u003c\/li\u003e\n\u003cli\u003eEfficiency gain: ~7% (2024 upgrades)\u003c\/li\u003e\n\u003cli\u003eEmission impact: vehicle 5–10% per 100 kg, PV LCOE −12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pamg\u003e\u003c\/pthe\u003e\u003c\/pamg\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Recycling Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpamg critical materials environmental recycling services processes spent refinery catalysts to recover vanadium and molybdenum turning hazardous waste into a profitable secondary feedstock in amg reported revenues contributing about of segment sales reclaimed tonnes v annually.\u003e\n\u003cpthis service reduces refinery disposal costs supplies critical raw materials amid tightness in vanadium markets peaking near v2o5 and strengthens amg leadership industrial recycling sustainable resource flows.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReclaims ~1,200 tonnes V+Mo\/year\u003c\/li\u003e\n\u003cli\u003eContributed ~12% of segment revenue in 2024\u003c\/li\u003e\n\u003cli\u003eHelps avoid hazardous-waste disposal costs\u003c\/li\u003e\n\u003cli\u003eSupports supply during 2024–25 vanadium tightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pamg\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAMG Critical Materials: High‑purity LiOH 20ktpa, VRFBs 1MW\/8MWh, 1.2k t V2O5-eq recycling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpamg critical materials supplies\u003e99.5% LiOH (~20ktpa by 2025), LIVA VRFBs (1MW\/8MWh capex-competitive 2025, \u0026gt;20k cycles), reclaimed ~1,200 t V2O5-eq (2024), €320m specialty-metals revenue (2024), €18m R\u0026amp;D (2024), polysilicon market ~740kt (2024, +18%).\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiOH\u003c\/td\u003e\n\u003ctd\u003e99.5%, 20ktpa (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVRFB\u003c\/td\u003e\n\u003ctd\u003e1MW\/8MWh, \u0026gt;20k cycles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycling\u003c\/td\u003e\n\u003ctd\u003e~1,200t V2O5-eq (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pamg\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AMG Critical Materials’ Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AMG Critical Materials' 4P insights into a concise, leadership-ready snapshot that simplifies marketing strategy alignment and speeds decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic European Refinery Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Bitterfeld-Wolfen lithium hydroxide refinery anchors AMG Critical Materials’ European supply chain, supplying \u0026gt;30% of AMG’s LHM output and cutting trucking distances to German and French OEMs by ~40 km average; proximity to battery cell plants in Saxony and Brandenburg trims logistics costs ~15% and CO2 emissions ~20% versus Mediterranean sourcing. In 2025 AMG’s site supports projected €120m annual LHM sales to EU automakers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Mining Operations in Brazil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAMG operates the Mibra mine in Brazil, supplying ~15,000 tpa of lithium concentrate and 200 tpa of tantalum (2024 output), giving a stable upstream feed for its refining units.\u003c\/p\u003e\n\u003cp\u003eThis integration secures raw materials for AMG’s downstream plants in Germany and Quebec, cutting spot-market purchases by an estimated 40% and saving ~USD 18m in 2024 procurement costs.\u003c\/p\u003e\n\u003cp\u003eMibra’s output underpins consistent shipments to global markets—logistics resilience during 2022–24 supply shocks kept delivery rates above 95%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sales and Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAMG Critical Materials runs sales offices and distribution centers across North America, Europe, and Asia, supporting \u0026gt;2,000 industrial customers worldwide as of FY2024 and handling roughly 60% of shipments within 7 days; these hubs link specialized production sites in Germany and the US to global clients. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Aerospace Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAMG Critical Materials places specialty-alloy plants within 50–200 km of key aerospace hubs (e.g., Stuttgart, Toulouse, Wichita) to enable just-in-time delivery and on-site engineering support, cutting lead times by ~30% and lowering inventory costs for customers.\u003c\/p\u003e\n\u003cp\u003eThis proximity supports continuous material-science collaboration with OEMs and tier-1s, sustaining AMG’s role as a preferred supplier for critical engine and airframe parts, where aero-spec orders grew ~8% YoY in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlants 50–200 km from major hubs\u003c\/li\u003e\n\u003cli\u003e~30% reduced lead time\u003c\/li\u003e\n\u003cli\u003eInventory cost savings for OEMs\u003c\/li\u003e\n\u003cli\u003e8% aerospace order growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Direct Industrial Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAMG Critical Materials sells via direct industrial channels, offering professional technical consultation so B2B buyers meet complex specs; in 2024 AMG reported 62% of sales through direct contracts, improving margin by 180 bps.\u003c\/p\u003e\n\u003cp\u003ePhysical deliveries use specialised logistics partners, but transactions run on multi-year supply agreements—average contract length 3.8 years—cutting intermediaries and securing steady revenue.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e62% direct sales 2024\u003c\/li\u003e\n\u003cli\u003e+180 bps margin\u003c\/li\u003e\n\u003cli\u003e3.8 year avg contract\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAMG: Integrated LHM \u0026amp; critical metals hub—€120m EU sales, 95% delivery reliability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAMG’s place strategy combines Bitterfeld-Wolfen (30% LHM output) and Mibra mine (15,000 tpa Li conc., 200 tpa Ta) with distribution hubs across NA\/EU\/Asia supporting \u0026gt;2,000 customers; 62% direct sales, 3.8-year avg contracts, €120m EU LHM sales (2025) and ~95% delivery reliability (2022–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBitterfeld LHM share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMibra output\u003c\/td\u003e\n\u003ctd\u003e15,000 tpa Li conc.; 200 tpa Ta\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg contract length\u003c\/td\u003e\n\u003ctd\u003e3.8 years\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU LHM sales (2025)\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery reliability\u003c\/td\u003e\n\u003ctd\u003e~95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAMG Critical Materials 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AMG Critical Materials 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750104248697,"sku":"amg-nv-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/amg-nv-marketing-mix.png?v=1772222119","url":"https:\/\/matrixbcg.com\/products\/amg-nv-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}