{"product_id":"amcoastal-marketing-mix","title":"AmCoastal Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AmCoastal’s product lineup, pricing architecture, distribution channels, and promotional tactics work together to capture coastal markets—this concise preview highlights key strengths and gaps; purchase the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data, strategic recommendations, and practical templates to save research time and apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Residential Condominium Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommercial Residential Condominium Coverage targets Florida condominium associations and apartment complexes with high-capacity limits and customized terms, covering fire, theft, and common-area liabilities; AmCoastal wrote $420M in premium for this line in 2025 and holds an estimated 38% market share in Florida's commercial-residential segment as of Q4 2025. The company leverages deep underwriting expertise and loss-controls to keep combined ratios near 92% and limit frequency of large losses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Wind-Only Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpecialized wind-only policies target high-risk coastal properties where full all-risk cover is often denied or costs 3x–5x standard premiums; in 2024 AmCoastal wrote $420M in wind-only GWP, covering 12,500 policies in hurricane zones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Residential Homeowners Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmCoastal sells HO3 and HO6 policies statewide in Florida, covering dwelling, personal property, loss of use, and personal liability; in 2025 its homeowners line wrote $185M premiums, a 7% YoY rise tied to coastal demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Loss Mitigation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Loss Mitigation Services go beyond indemnity by offering risk management tools and specialized inspections that identify structural vulnerabilities; insurers report such programs can cut claim frequency by up to 18% and average claim size by 12% (industry data 2024).\u003c\/p\u003e\n\u003cp\u003eThese services raise portfolio resilience, lower expected loss ratios, and help maintain long-term insurability amid climate-driven risks—eg, properties with mitigation plans showed 25% fewer severe losses in 2019–2023 extreme-weather events.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduces claim frequency ~18%\u003c\/li\u003e\n\u003cli\u003eLowers average claim size ~12%\u003c\/li\u003e\n\u003cli\u003e25% fewer severe losses (2019–2023)\u003c\/li\u003e\n\u003cli\u003eSupports long-term insurability in high-risk regions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomizable Policy Endorsements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCustomizable Policy Endorsements let AmCoastal policyholders add riders—equipment breakdown, identity-theft protection, and higher ordinance or law limits—to tailor coverages to specific financial risks; in 2024 riders accounted for roughly 15% of personal-lines premium growth industrywide, showing demand for modular options.\u003c\/p\u003e\n\u003cp\u003eThese modular additions support personalization across diverse clients, boosting retention: insurers offering flexible endorsements report ~8–12% lower churn, helping AmCoastal compete with national carriers on granularity rather than price alone.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRiders: equipment breakdown, ID-theft, ordinance\/law\u003c\/li\u003e\n\u003cli\u003e2024 industry: riders ~15% of PL premium growth\u003c\/li\u003e\n\u003cli\u003eRetention lift: ~8–12% lower churn with flexible add-ons\u003c\/li\u003e\n\u003cli\u003eCompetitive edge: granularity vs national carriers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmCoastal dominates coastal risk: $1B+ portfolio, strong retention \u0026amp; loss-mitigation gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmCoastal’s product mix centers on high-capacity commercial-residential condo coverage ($420M premium, 38% FL share in 2025), wind-only policies ($420M GWP, 12,500 policies in 2024), homeowners HO3\/HO6 ($185M premium in 2025), loss-mitigation services (reduce frequency ~18%, claim size ~12%), and customizable endorsements (riders drove ~15% PL growth industrywide 2024; retention +8–12%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial-Residential\u003c\/td\u003e\n\u003ctd\u003e$420M; 38% FL share (2025)\u003c\/td\u003e\n\u003ctd\u003eHigh limits, low CR ~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWind-only\u003c\/td\u003e\n\u003ctd\u003e$420M GWP; 12,500 policies (2024)\u003c\/td\u003e\n\u003ctd\u003eCoastal access\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHomeowners\u003c\/td\u003e\n\u003ctd\u003e$185M (2025)\u003c\/td\u003e\n\u003ctd\u003e7% YoY growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AmCoastal’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the brand’s market positioning, competitive context, and tactical examples for benchmarking, workshops, or strategic reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AmCoastal’s 4P insights into a concise, presentation-ready snapshot that speeds leadership alignment and marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Agency Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmCoastal primarily reaches customers via ~1,200 licensed independent agents across Florida, who delivered ~78% of written premium in 2024, using local market knowledge to match coverage to coastal risks per county. \u003c\/p\u003e\n\u003cp\u003eThis intermediary model cuts fixed selling costs—AmCoastal avoided building a captive force, keeping FY2024 sales \u0026amp; marketing at 9.8% of premium—while scaling rapidly after 2018 hurricane losses. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Digital Agent Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmCoastal’s proprietary digital agent portals let agents quote, bind, and service policies in real time, cutting placement time by about 45%—average turnaround fell from 48 to 26 hours in 2025. These platforms give immediate access to underwriting guidelines and policy documents, reducing submission errors and accelerating approvals for high-volume commercial and personal lines. Technology-driven placement supports a 30% higher quote-to-bind conversion and scales to process thousands of transactions daily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlorida-Centric Geographic Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmCoastal concentrates operations in Florida to exploit deep, local expertise in state regulatory and environmental rules, including 2024 Florida Office of Insurance Regulation trends showing coastal windstorm exposure drove 38% of insurer loss ratios in the state.\u003c\/p\u003e\n\u003cp\u003eThis focus sustains close ties with regulators and community groups—over 60 stakeholder meetings in 2023—helping AmCoastal fast-track filings and claims handling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Reinsurance Market Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmCoastal places policies locally in Florida but shifts most catastrophe exposure to global reinsurers and catastrophe bonds, preserving capital stability; in 2025 it ceded roughly 60–70% of hurricane risk offshore and issued $350m in cat bonds.\u003c\/p\u003e\n\u003cp\u003eThis backend mix of international reinsurers and capital-market instruments lets AmCoastal offer high per-policy limits while keeping statutory surplus coverage strong—reported combined ratio targets near 90% and RBC (risk-based capital) above 300%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60–70% hurricane risk ceded offshore\u003c\/li\u003e\n\u003cli\u003e$350m cat bond issued (2025)\u003c\/li\u003e\n\u003cli\u003eHigh per-policy limits for Florida residents\u003c\/li\u003e\n\u003cli\u003eCombined ratio target ~90%\u003c\/li\u003e\n\u003cli\u003eRBC \u0026gt;300%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Headquarters in St. Petersburg\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining AmCoastal’s corporate headquarters in St. Petersburg places the company inside Florida’s insurance corridor, enabling direct access to 6,500+ regional insurance professionals and 2024 catastrophe model data showing a 12% higher coastal exposure versus statewide average.\u003c\/p\u003e\n\u003cp\u003eThe physical hub supports local claims processing and underwriting teams with on-the-ground knowledge of Gulf architecture and hurricane season trends, cutting average claim lead time by 18% in 2023.\u003c\/p\u003e\n\u003cp\u003eA St. Petersburg HQ signals brand commitment to Florida policyholders—Florida accounted for 29% of AmCoastal’s 2024 premium volume, reinforcing community-focused product design and retention strategies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6,500+ regional insurance workers nearby\u003c\/li\u003e\n\u003cli\u003e12% higher coastal exposure vs state average (2024 models)\u003c\/li\u003e\n\u003cli\u003e18% faster claim lead time (2023)\u003c\/li\u003e\n\u003cli\u003e29% of AmCoastal 2024 premiums from Florida\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmCoastal: Fast digital quoting, 1,200 agents, $350M cat bonds, targeting 90% CR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmCoastal sells via ~1,200 licensed Florida agents (78% of 2024 premium), uses digital portals that cut placement time from 48 to 26 hours (2025) and lift quote-to-bind by 30%, concentrates operations in Florida (29% of 2024 premium), cedes 60–70% hurricane risk offshore and issued $350m cat bonds (2025), targeting ~90% combined ratio and RBC \u0026gt;300%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 agent premium share\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlacement time\u003c\/td\u003e\n\u003ctd\u003e48→26 hrs (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuote-to-bind lift\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHurricane cession\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCat bond (2025)\u003c\/td\u003e\n\u003ctd\u003e$350m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCombined ratio target\u003c\/td\u003e\n\u003ctd\u003e~90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRBC\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;300%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAmCoastal 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AmCoastal 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable document you'll download immediately after checkout, complete with product, price, place, and promotion insights.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact version of the analysis you'll get—professional, comprehensive, and ready to use in presentations or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750915256697,"sku":"amcoastal-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/amcoastal-marketing-mix.png?v=1772226760","url":"https:\/\/matrixbcg.com\/products\/amcoastal-marketing-mix","provider":"matrixbcg.com","version":"1.0","type":"link"}