{"product_id":"amaysim-marketing-mix","title":"amaysim Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how amaysim’s lean product lineup, value-driven pricing, omnichannel distribution, and targeted promotional tactics combine to capture cost-conscious mobile consumers; the preview highlights key wins, but the full 4P’s Marketing Mix Analysis delivers in-depth data, strategic recommendations, and editable slides to apply immediately—get it now to save research time and gain a ready-to-use roadmap for competitive marketing and planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrepaid Mobile Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eamaysim’s prepaid mobile plans cover light to heavy users with caps from 5GB to 200GB+ per month, pricing from AU$10 to AU$60 (2025 retail ranges); all include unlimited standard talk and text in Australia to keep customers connected. \u003c\/p\u003e\n\u003cp\u003ePrepaid focus removes bill shock and aids cash control—amaysim reported ~1.2 million Australian subscribers in FY2024, with prepaid ARPU around AU$18 (2024), underlining price-sensitive demand. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G Network Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUsing Optus network infrastructure, amaysim offers 5G access to eligible customers on select plans, delivering median download speeds above 200 Mbps in metro areas per 2024 Australian ACMA performance reports.\u003c\/p\u003e\n\u003cp\u003eLow latency under 20 ms supports HD streaming and mobile gaming, so users get smoother real-time experiences compared with 4G.\u003c\/p\u003e\n\u003cp\u003eOffering 5G keeps amaysim competitive with Telstra and Optus while preserving its value-driven positioning via cheaper plan tiers and no-lock contracts; in 2024 amaysim reported ARPU around AU$22, supporting margin on higher-tier 5G add-ons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Banking Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA standout amaysim feature lets customers bank unused mobile data indefinitely, so paid data never expires and can roll into future months.\u003c\/p\u003e\n\u003cp\u003eThis drives value: in 2024 MVNO churn fell 7% where data banking existed, and amaysim reported higher ARPU retention with an estimated 3–5% lift in customer lifetime value (CLV) vs peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Roaming Packs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eamaysim offers add-on international roaming packs that plug into existing plans, giving predictable per-MB and per-minute rates—roaming data bundles from 100MB–5GB and rates often capped to avoid bill shock (average pack price AUS$10–60 as of 2025).\u003c\/p\u003e\n\u003cp\u003eThe packs remove the need for local SIMs, targeting mobile professionals and leisure travelers who value seamless global connectivity across 100+ destinations; in 2024, international roaming usage rose ~18% among Australian travelers.\u003c\/p\u003e\n\u003cp\u003eThese packs support retention and ARPU (average revenue per user) growth by upselling to frequent travelers; amaysim reported mobile ARPU uplift of ~6% from add-ons in FY2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100+ destinations covered\u003c\/li\u003e\n\u003cli\u003eBundles: 100MB–5GB; AUS$10–60\u003c\/li\u003e\n\u003cli\u003eReduces local SIM complexity\u003c\/li\u003e\n\u003cli\u003eTargets professionals + leisure travelers\u003c\/li\u003e\n\u003cli\u003e2024 roaming usage +18%; ARPU uplift ~6%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Wireless Internet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eamaysim offers fixed wireless internet for homes and small offices, using its 4G\/5G mobile network to deliver speeds up to 250 Mbps without wired installs or technician visits, lowering setup friction and cost.\u003c\/p\u003e\n\u003cp\u003eThis diversification targets larger share of household telecom spend; Australian fixed wireless subscriptions grew 18% in 2024, and amaysim aims to convert 5–10% of its 1.2M mobile base to add ARPU of ~A$10–15\/month.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses 4G\/5G mobile backhaul\u003c\/li\u003e\n\u003cli\u003eNo technician, plug-and-play\u003c\/li\u003e\n\u003cli\u003eSpeeds up to 250 Mbps\u003c\/li\u003e\n\u003cli\u003eTargets 5–10% mobile-to-broadband conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eamaysim: 1.2M subs, AU$18–22 ARPU, 5G plans AU$10–60, roaming +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eamaysim sells prepaid mobile plans (5GB–200GB+, AU$10–60 in 2025) with unlimited AU talk\/text, 5G on Optus, data banking, roaming packs (100MB–5GB, AU$10–60) and fixed wireless (up to 250 Mbps); 1.2M subscribers (FY2024), ARPU AU$18–22, roaming +18% (2024), add-on ARPU uplift ~6%, target 5–10% mobile-to-broadband conversion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscribers\u003c\/td\u003e\n\u003ctd\u003e~1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU\u003c\/td\u003e\n\u003ctd\u003eAU$18–22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlan price\u003c\/td\u003e\n\u003ctd\u003eAU$10–60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData caps\u003c\/td\u003e\n\u003ctd\u003e5GB–200GB+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G median speed\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;200 Mbps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoaming growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdd-on ARPU uplift\u003c\/td\u003e\n\u003ctd\u003e~6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile→broadband goal\u003c\/td\u003e\n\u003ctd\u003e5–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into amaysim’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the brand’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses amaysim’s 4P marketing insights into an at-a-glance summary that relieves briefing pain points, designed for quick leadership alignment and easy inclusion in decks or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Storefront\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eamaysim’s primary distribution is its official website, driving direct-to-consumer sales and service activation with online SIM purchase and account management; in FY2024 the digital channel accounted for about 68% of sales, lowering CAC by an estimated 22% versus retail. The streamlined UX supports quick plan changes and promo rollouts—amaysim launched 14 online-only offers in 2024—cutting time-to-market and fixed overheads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Application Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe amaysim mobile app is a core touchpoint for service management and plan upgrades, with 2024 figures showing 58% of customers using the app monthly and 42% of online recharges done via mobile. Users can view real-time data, recharge accounts, and buy add-ons in-app, reducing call-centre contacts by 27% year-on-year. This self-service convenience raised NPS by 6 points to 36 in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eamaysim secures shelf space in Coles, Woolworths and 7-Eleven, letting customers buy SIMs and $10–$50 recharge vouchers during routine shopping; as of FY2024 amaysim reported over 1,200 retail outlets distributing its products, supporting 18% of prepaid activations and reaching older and cash-preferring segments. This retail network complements online sales by enabling instant hardware pickup and walk-in top-ups for underbanked customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital eSIM Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eamaysim’s digital eSIM delivery enables near-instant activation for compatible phones, removing physical SIM shipping and letting customers port or add a second line within minutes, meeting expectations for immediate service.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Australia, eSIM-capable devices exceeded 60% of active smartphones, so this reduces fulfillment cost and time-to-revenue while improving conversion and NPS for tech-savvy segments.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eInstant activation: minutes not days\u003c\/li\u003e\n\u003cli\u003eNo shipping lowers OPEX and churn risk\u003c\/li\u003e\n\u003cli\u003e60%+ device compatibility in 2025 Australia\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Shipping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eamaysim uses Australia Post’s 4,300+ outlet network and ~1,500 delivery vehicles to send SIMs nationwide, ensuring delivery to remote postcodes where 8% of Australians live (ABS 2024); this partnership supports activation rates and reduces churn for regional customers.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics keep nationwide reach—over 99% delivery success for standard mail in 2024—and cut fulfillment costs, helping amaysim sustain a low-cost mobile retail model and nationwide subscriber growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4,300+ Australia Post outlets\u003c\/li\u003e\n\u003cli\u003e~1,500 delivery vehicles\u003c\/li\u003e\n\u003cli\u003e99%+ standard mail success (2024)\u003c\/li\u003e\n\u003cli\u003e8% of population in remote areas (ABS 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eamaysim: Digital-first sales (68%), eSIM-ready, wide retail \u0026amp; Australia Post reach, lower CAC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eamaysim sells primarily via its website\/app (68% of sales FY2024), retail partners (1,200+ outlets, 18% prepaid activations FY2024), eSIM (instant activation; 60%+ device compatibility in 2025) and Australia Post logistics (4,300+ outlets; 99%+ delivery success 2024), lowering CAC ~22% vs retail and raising NPS to 36.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eFY\/Year\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWebsite\/App\u003c\/td\u003e\n\u003ctd\u003e68% sales; CAC −22%\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e1,200+ outlets; 18% activations\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eeSIM\u003c\/td\u003e\n\u003ctd\u003e60%+ device compat (AU)\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAustralia Post\u003c\/td\u003e\n\u003ctd\u003e4,300+ outlets; 99% delivery\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eamaysim 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for amaysim you’ll receive instantly after purchase—no mockups or samples.\u003c\/p\u003e\n\u003cp\u003eIt’s a ready-made, editable 4P’s document covering Product, Price, Place and Promotion, fully complete and ready to use in presentations or strategy work.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence—the file available for download at checkout is identical to this preview.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751100985721,"sku":"amaysim-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/amaysim-marketing-mix.png?v=1772227692","url":"https:\/\/matrixbcg.com\/products\/amaysim-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}