{"product_id":"alumasc-marketing-mix","title":"Alumasc Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAlumasc Group’s Marketing Mix preview highlights product differentiation in sustainable building systems, value-based pricing across B2B segments, targeted distribution through specialist channels, and focused trade and digital promotions—revealing why their strategy sustains margins and market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlumasc Groups Water Management Solutions deliver rain-to-drainage systems—high-performance gutters, downpipes and SuDS—serving commercial and residential projects and aligning with UK environmental regs; Alumasc Rainwater and Wade brands report combined FY2024 revenue contribution of ~£28m (≈22% of group sales) and a 12% gross margin, underlining durability and engineering precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilding Envelope Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBuilding Envelope Systems cover specialized roofing and walling that boost structural integrity and curb appeal; Alumasc Roofing and Blackdown Green Roofs delivered c.£45m revenue for Alumasc Group in FY2024, with roofing \u0026amp; waterproofing up 6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThey combine waterproofing and ecological green-roof tech to raise thermal performance—green roofs can cut urban building energy use by ~10–15%—and support biodiversity, with Blackdown installations retaining up to 80% of rainfall.\u003c\/p\u003e\n\u003cp\u003eThese systems are bespoke to architectural specs, offering long-term protection for complex envelopes; typical warranties run 20–30 years, reducing lifecycle maintenance costs and supporting higher asset valuations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHousebuilding Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpunder the timloc brand alumasc group makes cavity trays loft hatches and ventilation products used to meet uk building regs on moisture control energy efficiency supporting compliance with approved document c part l in fy2024 sales contributed revenue dec\u003e\n\u003cpthese products emphasize quick-fit installation for contractors and batch consistency large residential developers reducing install time by an estimated versus generic alternatives supporting large-site deliveries exceeding units per project.\u003e\n\u003c\/pthese\u003e\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Green Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlumasc’s 2025 Sustainable and Green Solutions line targets decarbonization with green roof systems and recycled-aluminum components, cutting embodied carbon by up to 40% versus conventional materials in third-party tests.\u003c\/p\u003e\n\u003cp\u003eThese products support developers chasing high BREEAM ratings and net-zero goals; projects using Alumasc systems reported average BREEAM score lifts of 12 points in 2024–25 pilots.\u003c\/p\u003e\n\u003cp\u003eAlumasc invests in bio-based materials and circular-economy programs; recycled content rose to 58% of metal supply in FY2024 and R\u0026amp;D spend on bio-resins increased 22% year-on-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% embodied-carbon reduction (tests)\u003c\/li\u003e\n\u003cli\u003e+12 BREEAM points (2024–25 pilots)\u003c\/li\u003e\n\u003cli\u003e58% recycled metal content (FY2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D on bio-resins +22% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Engineering Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough its specialized engineering arm alumasc manufactures high-quality die-cast components to tolerances as tight mm serving automotive general and beyond contributing about of group revenue in fy2024 total\u003e\n\n\u003cpthis diversification leverages alumasc metal-casting expertise to deliver bespoke low-volume complex parts reducing sales seasonality and raising average segment gross margin in\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e±0.01 mm tolerances\u003c\/li\u003e\n\u003cli\u003e12% group revenue (FY2024, ~£9.6m)\u003c\/li\u003e\n\u003cli\u003e~28% segment gross margin (2024)\u003c\/li\u003e\n\u003cli\u003eCustomers: automotive \u0026amp; general engineering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlumasc FY24: £117.3m Group, high-margin die-cast, sustainable roofs \u0026amp; water tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlumasc’s product range spans Water Management, Roofing\/Green Roofs, Timloc compliance fittings, Sustainable 2025 line, and precision die-cast parts; FY2024 revenues: Group £117.3m, Water ~£28m, Roofing ~£45m, Timloc £12.5m, Die-cast ~£9.6m; margins: Water 12%, Die-cast ~28%; recycled metal 58%, green-roof retention up to 80%, embodied-carbon cut ~40%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY2024 Rev (£m)\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater Management\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003ctd\u003eRain retention up to 80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoofing\/Green Roofs\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eEnergy cut 10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTimloc\u003c\/td\u003e\n\u003ctd\u003e12.5\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eSupports Part L\/C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDie-cast\u003c\/td\u003e\n\u003ctd\u003e9.6\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e±0.01 mm tolerance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Alumasc Group’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarises Alumasc Group’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK-Centric Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe majority of Alumasc’s production facilities are across the UK, enabling rapid supply to the domestic construction market and supporting 2024 UK revenue of £82.3m for the group’s building products division. Local manufacturing cuts lead times to days rather than weeks and trimmed logistics CO2 by an estimated 18% vs 2019 levels after 2023 distribution optimizations. This proximity is a competitive edge for meeting tight project schedules and reducing risk of costly delays.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlumasc uses a tiered multi-channel network of specialist distributors and builders' merchants to reach end-users nationwide, with c. 70% of sales in FY2024 routed through merchant and distributor channels, per its 2024 annual report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Project Specification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor large commercial and infrastructure projects, Alumasc Group works direct-to-project via architects and engineers, with technical sales teams advising on specs to integrate systems at design stage; this approach helped secure c.£48m of institutional contracts in FY 2024, up 12% year-on-year, and improved average contract value for premium drainage and roofing systems to ~£420k. Early specification influence raises win rates and long-term maintenance revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlumasc focuses on the UK but exports high-spec water-management and roofing systems to the Middle East and Europe, where demand for British engineering drives marquee projects; exports accounted for about 12% of group revenue (£9.6m of £80m) in FY2024.\u003c\/p\u003e\n\u003cp\u003eInternational sales run via regional partners and a direct sales team, supporting flagship architecture and infrastructure contracts and yielding higher margins on bespoke systems.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExports ~12% of revenue (£9.6m in FY2024)\u003c\/li\u003e\n\u003cli\u003eKey regions: Middle East, Western Europe\u003c\/li\u003e\n\u003cli\u003eChannels: regional partners + direct international sales\u003c\/li\u003e\n\u003cli\u003eFocus: water management, roofing for flagship projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlumasc strengthened digital placement by late 2025: trade customers can browse catalogs, access technical datasheets, and place\/manage orders online, increasing B2B conversion by 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003e24\/7 access to product specs and lead-time data improved ease of doing business and reduced order inquiries by 27%; merchant-portal integration syncs inventory in real time, cutting stockouts 34% and speeding fulfilment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% YoY B2B conversion uplift\u003c\/li\u003e\n\u003cli\u003e27% fewer order inquiries\u003c\/li\u003e\n\u003cli\u003e34% reduction in stockouts\u003c\/li\u003e\n\u003cli\u003eReal-time inventory sync for faster fulfilment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlumasc: UK-made building products drive fast wins, lower CO2 and digital-led growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlumasc’s UK-based manufacturing (2024 building products revenue £82.3m) and tiered merchant\/distributor network (c.70% FY2024 sales) enable fast lead times, lower logistics CO2 (‑18% vs 2019) and strong project wins (£48m institutional contracts, avg £420k). Exports ~12% (£9.6m FY2024) via partners\/direct sales. Digital trade portal (late‑2025) lifted B2B conversion +18%, cut inquiries ‑27% and stockouts ‑34%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK building products rev (2024)\u003c\/td\u003e\n\u003ctd\u003e£82.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales via merchants\/distributors\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional contracts (2024)\u003c\/td\u003e\n\u003ctd\u003e£48m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (2024)\u003c\/td\u003e\n\u003ctd\u003e£9.6m (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics CO2 vs 2019\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital portal impacts\u003c\/td\u003e\n\u003ctd\u003e+18% conv, -27% inquiries, -34% stockouts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAlumasc Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Alumasc Group 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the full, editable analysis covering Product, Price, Place and Promotion tailored for Alumasc, ready to use in presentations or strategy work. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750724579705,"sku":"alumasc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/alumasc-marketing-mix.png?v=1772226000","url":"https:\/\/matrixbcg.com\/products\/alumasc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}