{"product_id":"altusgroup-swot-analysis","title":"Altus Group SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAltus Group’s SWOT highlights robust data and analytics capabilities, strong recurring revenues, and market leadership in real estate advisory, while facing cyclical real estate risk and integration challenges; uncover how these forces shape valuation and strategy. Purchase the full SWOT analysis to access a professionally written, editable Word report and Excel model with deep, research-backed insights for investors and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Leadership with ARGUS Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ARGUS software suite remained the global industry standard for commercial real estate valuation and asset management as of late 2025, powering workflows at roughly 70% of the top 100 institutional investors and 60% of major developers; ARGUS revenues contributed about C$120M (≈25% of Altus Group revenue) in FY2024. By embedding into daily processes, ARGUS creates high switching costs and a durable competitive moat, keeping Altus the default choice for CRE valuation and portfolio management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuccessful Transition to SaaS Revenue Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAltus Group completed its shift to SaaS, with recurring revenue reaching 78% of ARR by FY2024 (year ended Dec 31, 2024), boosting revenue predictability and lifting gross margins toward 65% versus ~50% for legacy licenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeep Domain Expertise and Specialized Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAltus Group combines proprietary property-tax and valuation datasets with 30+ years of advisory experience, handling over C$7.5 billion in assessed value engagements in 2024; this mix yields insights pure-play tech vendors can’t match. Using historical transaction and assessment records since the 1990s, Altus reports predictive models that reduced client tax liabilities by up to 18% in 2023. Their data depth boosts forecast accuracy for property performance and tax obligations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Footprint and Scalable Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAltus Group operates across North America, Europe and Asia-Pacific, serving multinational institutional clients and generating CA$488.1m revenue in FY2024, which aids cross-border deal flow and diversified fee streams.\u003c\/p\u003e\n\u003cp\u003eThe firm’s global footprint lets it capture share in varied regulatory regimes and benefit from trends like 2024’s 6.3% rise in global commercial real estate valuations, supporting repeatable, scalable services.\u003c\/p\u003e\n\u003cp\u003eIts platform—software, data and advisory—scales by geography, lowering incremental margins and enabling faster rollouts of products in markets with similar needs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: 3 regions, ~100 offices (approx.)\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue: CA$488.1m\u003c\/li\u003e\n\u003cli\u003eBenefit: taps 6.3% CRE valuation growth (2024)\u003c\/li\u003e\n\u003cli\u003eModel: low incremental cost per market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Service and Technology Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe synergy between Altus Group’s advisory services and technology creates a single ecosystem covering valuation, property tax, cost consulting, and investment performance, driving fuller lifecycle coverage for clients.\u003c\/p\u003e\n\u003cp\u003eClients using Altus platforms adopt multiple services—Altus reported in 2024 that cross-sell penetration exceeded 40%, lifting average revenue per client by ~28% versus single-product users.\u003c\/p\u003e\n\u003cp\u003eThis integration boosts customer lifetime value and retention; recurring SaaS revenue was 56% of total FY2024 revenue, supporting predictable cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCross-sell \u0026gt;40% (2024)\u003c\/li\u003e\n\u003cli\u003eARPC up ~28% for multi-product clients\u003c\/li\u003e\n\u003cli\u003eSaaS recurring revenue 56% of FY2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAltus: ARGUS-driven SaaS growth—C$488M firm, C$120M ARGUS, 78% recurring, 65% margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAltus’s ARGUS dominance, C$120M revenue (≈25% of FY2024), and 70% top-institution penetration create high switching costs; SaaS recurring revenue hit 78% of ARR and 56% of total FY2024, boosting gross margins toward 65%; proprietary tax\/valuation data underpinned C$7.5B assessed engagements in 2024 and cross-sell \u0026gt;40%, raising ARPC ~28%; global CA$488.1M FY2024 revenue supports scalable, low‑incremental-cost expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eCA$488.1m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARGUS Revenue\u003c\/td\u003e\n\u003ctd\u003eC$120m (≈25%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS recurring\u003c\/td\u003e\n\u003ctd\u003e78% of ARR; 56% of revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin (SaaS)\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssessed engagements\u003c\/td\u003e\n\u003ctd\u003eC$7.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;40%; ARPC +28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Altus Group, outlining its core strengths and weaknesses alongside external opportunities and threats shaping its strategic trajectory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix tailored to Altus Group for fast, visual strategy alignment and stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Commercial Real Estate Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAltus Group remains highly exposed to commercial real estate cycles; 2024 advisory revenue fell 18% year‑over‑year as North American transaction volumes dropped, showing sensitivity to market swings.\u003c\/p\u003e\n\u003cp\u003eHigh interest rates in 2023–24 curtailed valuations and development mandates—CBRE reported global investment volume down ~22% in 2024—reducing demand for Altus’ advisory services.\u003c\/p\u003e\n\u003cp\u003eThis cyclical hit creates earnings volatility: Altus’ FY2024 adjusted EBITDA margin slipped to ~16%, and software sales only partly offset swinging advisory cashflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration Challenges from Frequent Acquisitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAltus Group’s growth via acquisitions—24 deals from 2018–2024 totaling ~CAD 520m—has created internal silos and rising technical debt, complicating product roadmaps and increasing integration costs by an estimated 10–15% of deal value. Integrating disparate data systems and cultures remains complex, often delaying cross-sell initiatives for 6–12 months and temporarily reducing operational efficiency. If seamless integration across business units fails, the unified platform’s value proposition risks dilution and slower revenue synergies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Dependency on Key Personnel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe advisory arm, notably property tax and cost consulting, relies heavily on senior experts; Altus Group reported 2024 advisory revenues of CAD 360M, meaning talent loss could hit a large revenue stream.\u003c\/p\u003e\n\u003cp\u003eLosing top-tier staff to competitors or retirement risks client attrition and IP loss; 22% of advisory partners were 55+ in 2024, raising succession concerns.\u003c\/p\u003e\n\u003cp\u003eBuilding a deep bench demands higher pay and training—Altus spent CAD 24M on employee costs in FY2024, pressuring margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration in Core Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdespite its global operations altus group still earns roughly of revenue from canada and the united states leaving it exposed to regional economic cycles regulatory shifts such as property tax reforms u.s. interest-rate volatility.\u003e\n\u003cpdiversification into apac and emea lags: international revenue outside na grew just yoy in keeping geographic risk concentrated as of\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% revenue from Canada + US (2024)\u003c\/li\u003e\n\u003cli\u003eCanada 45%, US 23% (2024)\u003c\/li\u003e\n\u003cli\u003eNon-NA revenue up 6% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRegulatory and rate risk concentrated in core markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdiversification\u003e\u003c\/pdespite\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplexity of Legacy Product Migration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAltus Group faces slow migration from legacy to cloud-native platforms; as of FY2024 roughly 30% of recurring revenue still tied to older on-prem or hybrid clients, slowing ARR growth and increasing support costs.\u003c\/p\u003e\n\u003cp\u003eLong-term clients often resist workflow changes and may reject higher SaaS tiers—Altus reported 8–12% churn risk in pilot migrations in 2024—so pricing and UX must be managed to avoid revenue loss.\u003c\/p\u003e\n\u003cp\u003eBalancing migration speed, targeted incentives, and rollout support is critical to retain client lifetime value and protect margins during the upgrade cycle.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% revenue from legacy products (FY2024)\u003c\/li\u003e\n\u003cli\u003e8–12% pilot migration churn risk (2024)\u003c\/li\u003e\n\u003cli\u003eNeed targeted incentives and phased rollouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAltus: Cyclical earnings, heavy North America exposure, integration and migration risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAltus’ revenue and earnings swing with commercial real estate cycles—advisory revenue fell 18% in 2024 and FY2024 adjusted EBITDA margin slipped to ~16%—while 68% of 2024 revenue came from Canada+US, concentrating rate and regulatory risk. Integration from 24 acquisitions (2018–2024, ~CAD 520m) raised technical debt and added ~10–15% integration costs, delaying cross-sell 6–12 months. Legacy products still ~30% of recurring revenue (FY2024), with 8–12% pilot migration churn risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory revenue change\u003c\/td\u003e\n\u003ctd\u003e-18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA margin\u003c\/td\u003e\n\u003ctd\u003e~16%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue by region\u003c\/td\u003e\n\u003ctd\u003eCanada 45%, US 23%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisition spend (2018–24)\u003c\/td\u003e\n\u003ctd\u003e~CAD 520m (24 deals)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy revenue\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMigration churn risk\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAltus Group SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752427532665,"sku":"altusgroup-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/altusgroup-swot-analysis.png?v=1772240856","url":"https:\/\/matrixbcg.com\/products\/altusgroup-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}