{"product_id":"almarai-swot-analysis","title":"Almarai SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAlmarai’s dominant regional brand, integrated supply chain, and strong product diversification position it well for steady growth, but rising input costs, shifting consumer preferences, and intense competition pose material risks to margins and market share; regulatory exposure in GCC markets is an added consideration.\u003c\/p\u003e\n\u003cp\u003eDiscover the full SWOT analysis to access a research-backed, editable report and Excel matrix—ideal for investors, strategists, and advisors seeking actionable insights and planning tools. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFully Integrated Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlmarai runs a farm-to-fork model controlling cattle feed, farming, processing, and retail, reducing disruptions and ensuring consistent quality across dairy, poultry, and bakery.\u003c\/p\u003e\n\u003cp\u003eVertical integration drove 2024 gross margin of 27.8% and allowed per-unit cost cuts—estimated 12–15% lower than region peers—through economies of scale.\u003c\/p\u003e\n\u003cp\u003eOwning logistics and cold chain gave 98% on-time refrigerated delivery in 2024, a competitive edge few GCC rivals match.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant GCC Market Share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlmarai holds a dominant GCC position, commanding roughly 40–45% share in Saudi Arabia’s fresh milk market and about 30% in regional fruit juice sales as of Q4 2025, securing scale advantages across production and distribution.\u003c\/p\u003e\n\u003cp\u003eThis scale gives Almarai strong bargaining power with suppliers and retailers, lowering input costs and improving shelf presence, which reinforces its protective moat.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the Almarai brand is still perceived as the go-to for quality and reliability by millions, with annual revenue near SAR 14.2 billion (2024) supporting continued market leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlmarai runs one of the region’s largest cold-chain networks, serving over 60,000 retail outlets daily across GCC as of 2024, which keeps perishables fresh despite summer highs above 50°C. This scale creates a strong barrier to entry: replicating 150+ refrigerated trucks hubs and 15 temperature-controlled warehouses would need heavy capex. Their logistics ensure 95%+ on-shelf availability and consistent service into remote provinces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Financial Profile\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlmarai shows robust financial health: 2024 revenue SAR 18.1bn and net income SAR 1.9bn, with EBITDA margin ~18% supporting steady reinvestment and CAPEX of SAR 1.2bn in 2024.\u003c\/p\u003e\n\u003cp\u003eThis balance sheet (2024 equity SAR 13.5bn, low net debt\/EBITDA ~0.6x) funds large projects and acquisitions without over-leveraging; consistent cash flow makes it a low-risk regional F\u0026amp;B firm.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue SAR 18.1bn\u003c\/li\u003e\n\u003cli\u003eNet income SAR 1.9bn\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~18%\u003c\/li\u003e\n\u003cli\u003eCAPEX SAR 1.2bn\u003c\/li\u003e\n\u003cli\u003eNet debt\/EBITDA ~0.6x\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Product Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlmarai keeps dairy as its core but has diversified into poultry, bakery and infant nutrition, lowering dependence on one category; poultry grew to contribute about 18% of 2024 group revenue (SAR 3.2bn of SAR 17.8bn) and boosted margins through local protein demand.\u003c\/p\u003e\n\u003cp\u003eDiversification reduces taste-shift risk and opens new revenue paths—infant nutrition and bakery helped group volume growth of ~4.5% in 2024, supporting stable EBITDA margin near 14%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore dairy still ~60% of revenue\u003c\/li\u003e\n\u003cli\u003ePoultry ≈18% of 2024 revenue (SAR 3.2bn)\u003c\/li\u003e\n\u003cli\u003eGroup revenue 2024 ≈ SAR 17.8bn\u003c\/li\u003e\n\u003cli\u003e2024 EBITDA margin ≈14%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlmarai: Strong margins, 98% refrigerated OTIF, SAR18.1bn revenue, dominant GCC market share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlmarai’s farm-to-fork verticals and GCC cold-chain deliver consistent quality, 98% refrigerated on-time delivery (2024), and 95%+ shelf availability; 2024 revenue SAR 18.1bn, net income SAR 1.9bn, EBITDA margin ~18%, net debt\/EBITDA ~0.6x; market shares ~40–45% (Saudi fresh milk) and ~30% (regional juices), diversified revenue with poultry ~18% (SAR 3.2bn, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eSAR 18.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet income\u003c\/td\u003e\n\u003ctd\u003eSAR 1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA\u003c\/td\u003e\n\u003ctd\u003e~0.6x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT framework analyzing Almarai’s internal strengths and weaknesses alongside external opportunities and threats to clarify its competitive position and strategic growth drivers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Almarai SWOT snapshot for rapid strategic alignment and clear stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Revenue Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite regional expansion, Almarai still earns roughly 80% of revenues from Saudi Arabia as of FY 2024 (SAR 16.2bn of SAR 20.3bn total revenue), so the company is highly exposed to local GDP swings, regulation, and VAT\/fiscal shifts. A 1% Saudi GDP contraction or sudden subsidy cut would materially hit margins and cash flow, slowing planned growth and capex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Operational Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmaintaining almarai large integrated dairy and poultry network in arid gulf markets demands heavy spending on energy water recycling cold-chain logistics reported as key drivers of cogs with transport distribution costs rising year-on-year. these refrigeration long-haul expenses squeeze margins when regional fuel or electricity tariffs rise a utility hike would materially hit ebitda given gross margin near\u003e\n\u003c\/pmaintaining\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependency on Imported Feed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlmarai depends on imported soy and corn for ~70% of feed needs, exposing margins to global price swings—soy rose 45% in 2023-24 and corn 30% in 2024, pushing COGS higher.\u003c\/p\u003e\n\u003cp\u003eDespite leasing 120,000 hectares overseas to secure supply, the company still faces shipping delays and trade-policy risk, as seen in 2022 Black Sea disruptions that spiked freight rates 80%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Scarcity Challenges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating a water-intensive dairy and farming business in one of the world’s most water-stressed regions raises long-term risk; Saudi Arabia ranked in the lowest quartile for renewable water per capita (below 500 m3\/year) as of 2020-25.\u003c\/p\u003e\n\u003cp\u003eAlmarai moved much forage production abroad—reducing domestic groundwater draw—but its environmental footprint and scrutiny remain; water-related CAPEX and sourcing shifts increased supply-chain costs in 2024.\u003c\/p\u003e\n\u003cp\u003eBalancing production and sustainability demands constant, costly adjustments: irrigation tech, water recycling, and trade-offs that may compress margins if commodity prices or regulations tighten.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSaudi renewable water \u0026lt;500 m3\/person\/yr\u003c\/li\u003e\n\u003cli\u003eForage shift abroad reduced aquifer use\u003c\/li\u003e\n\u003cli\u003eHigher CAPEX for water tech in 2024\u003c\/li\u003e\n\u003cli\u003eRegulatory\/supply risk could hit margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliance on Expatriate Labor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlmarai relies heavily on expatriate labor; as of 2024 roughly 40–50% of its field and processing staff were non-Saudi, exposing it to GCC residency fee hikes and stricter work-permit rules that raise costs.\u003c\/p\u003e\n\u003cp\u003eSaudization improved—company reports show local hires rose ~6 percentage points since 2020—but dairy farming needs niche skills that are hard to replace quickly, keeping HR costs and operational risk elevated.\u003c\/p\u003e\n\u003cp\u003eHigher expat fees or quotas could lift operating expenses materially; a 10% rise in permit costs would add several million SAR annually to payroll-related spending.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40–50% expatriate staff (2024)\u003c\/li\u003e\n\u003cli\u003eSaudization up ~6 pp since 2020\u003c\/li\u003e\n\u003cli\u003eSpecialized dairy skills scarce\u003c\/li\u003e\n\u003cli\u003e10% permit-fee rise = multi-million SAR cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlmarai: 80% Saudi revenue, 70% imported feed, rising costs and labor risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlmarai earns ~80% of FY2024 revenue in Saudi (SAR 16.2bn of SAR 20.3bn), relies on imported feed (~70%), faces rising energy\/logistics costs (transport +8% YoY) and water stress (\u0026lt;500 m3\/person\/yr), plus ~40–50% expatriate staff raising labor risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue Saudi share\u003c\/td\u003e\n\u003ctd\u003e80% (SAR 16.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImported feed\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport cost change\u003c\/td\u003e\n\u003ctd\u003e+8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExpat staff\u003c\/td\u003e\n\u003ctd\u003e40–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAlmarai SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and the file shown is not a sample but the real analysis you'll download post-purchase. You’re previewing the actual, editable document; buy now to unlock the complete, detailed version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752206217593,"sku":"almarai-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/almarai-swot-analysis.png?v=1772238352","url":"https:\/\/matrixbcg.com\/products\/almarai-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}