{"product_id":"alliar-marketing-mix","title":"Alliar Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Alliar’s product design, pricing architecture, distribution network, and promotional mix combine to create market impact—this concise preview highlights key strengths and gaps, but the full 4Ps report delivers actionable strategy, data-driven examples, and an editable presentation-ready format to save you hours and inform decisions—get the complete analysis for benchmarking, planning, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Medical Imaging Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlliar holds market leadership in high-complexity imaging—high-field MRI, 128+ slice CT, and PET-CT—driving ~35% share of Brazil’s private advanced imaging volume in 2024 and higher margins from oncology and neurology referrals.\u003c\/p\u003e\n\u003cp\u003eThese modalities enable definitive diagnosis in oncology, neurology, and orthopedics, serving a premium patient mix with average ticket 40% above routine scans and contributing ~28% of EBITDA in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Alliar plans AI-driven image analysis to cut reporting time by ~30% and improve lesion detection rates; pilot showed 12% uplift in diagnostic sensitivity and could reduce follow-up costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Clinical Analysis and Pathology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlliar offers an extensive lab menu—routine bloods to whole-genome and targeted NGS panels—supporting ~35% of diagnostic workflows and billing roughly BRL 120–150 per test on average in 2024. This breadth makes Alliar a one-stop shop for patients and physicians, reducing referral time by about 40% versus fragmented care. Embedding labs in imaging centers increased same-visit diagnostic capture by 22% and raised per-visit revenue 8% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eiDr Digital Diagnostic Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eiDr Digital Diagnostic Platform enables remote reporting by specialist radiologists nationwide, raising report accuracy and cutting turnaround time to under 6 hours for 82% of cases; it boosts staff utilization by 28% and generates B2B revenue from 420 third-party clinics as of Dec 2025. The platform is a key tech pillar for Alliar, reducing operational costs by 12% and, by late 2025, functions as a digital health ecosystem supporting secure data sharing across providers and 1.2M indexed exams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Women Health Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized Women Health Centers offer sensitive, integrated female diagnostics—digital mammography, 4D ultrasound, bone densitometry—boosting early-detection rates; mammography sensitivity ~85% and osteoporosis affects 1 in 3 women over 50 (WHO 2024).\u003c\/p\u003e\n\u003cp\u003eDesigned for comfort and privacy across life stages, these units increase visit frequency and patient retention; focused services raise household decision-maker loyalty, improving ARPU and lifetime value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital mammography, 4D ultrasound, bone densitometry\u003c\/li\u003e\n\u003cli\u003eMammography sensitivity ~85% (2024)\u003c\/li\u003e\n\u003cli\u003eOsteoporosis: 1 in 3 women \u0026gt;50 (WHO 2024)\u003c\/li\u003e\n\u003cli\u003eRaises ARPU and patient LTV via retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePreventive and Occupational Health Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlliar’s Preventive and Occupational Health Packages offer tailored single-day check-ups for individuals and corporate workforces, combining imaging, lab tests, and risk assessments to improve early detection and reduce absenteeism.\u003c\/p\u003e\n\u003cp\u003eThis prevention focus matches the global shift to value-based care; corporate clients report up to 20% lower sick-days and Alliar’s corporate segment grew ~12% in 2024 revenue, reflecting demand for long-term workforce risk management.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingle-day multimodal exams: imaging + labs + risk report\u003c\/li\u003e\n\u003cli\u003eCorporate impact: ~20% fewer sick-days (client-reported)\u003c\/li\u003e\n\u003cli\u003eAlliar corporate revenue growth: ~12% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlliar: Brazil advanced imaging leader—35% market, high-margin MRI\/CT\/PET fuels growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlliar leads Brazil advanced imaging (~35% private market share, 2024), with high-margin MRI\/CT\/PET-CT driving ~28% of EBITDA; labs (avg BRL 120–150\/test) and embedded services lift same-visit capture 22% and per-visit revenue 8% (2024). iDr cuts TAT under 6h for 82% cases, boosts utilization 28% and reduced ops costs 12% (late 2025). Corporate\/preventive grew ~12% revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvanced imaging share (2024)\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA from modalities (2024)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg lab price (2024)\u003c\/td\u003e\n\u003ctd\u003eBRL 120–150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-visit capture uplift\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eiDr TAT \u0026amp; utilization\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;6h (82%), +28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate revenue growth (2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Alliar’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of Alliar’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Alliar’s 4P analysis into a concise, at-a-glance summary that’s ready for leadership briefings or quick alignment, making it easy to communicate the brand’s strategic direction and facilitate cross-functional decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Diagnostic Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlliar operates 170+ diagnostic centers across Brazil, focused in major urban hubs and 12 high-growth regions to capture urban and suburban demand; sites average 1,200 exams\/month, driving 65% of revenue from imaging services in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Hospital Diagnostic Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmbedding Alliar diagnostic units inside private hospitals captures high-margin inpatient and ER demand, driving ~25–35% higher revenue per exam versus standalone centers; in 2024 inpatient referrals accounted for about 40% of high-complexity procedures across the chain. \u003c\/p\u003e\n\u003cp\u003eThis B2B2C setup integrates Alliar into critical care workflows, securing steady referrals for CT, MRI and interventional radiology—procedures that command higher tariffs and represented roughly 55% of company EBITDA in recent hospital-partnership pilots. \u003c\/p\u003e\n\u003cp\u003ePartnerships let Alliar use hospital space, staff support and patient flow while supplying specialized diagnostic expertise hospitals often outsource, cutting capital intensity and shortening payback to under 3 years in demonstrated contracts. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Patient Portal and Mobile Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Digital Patient Portal and Mobile Application functions as Alliar’s virtual place where patients book appointments, view historical results, and manage health records, cutting administrative friction and linking online booking to in-person exams; by Dec 2025 the app handled 62% of bookings and supported a 28% higher retention rate among active users, with 1.2 million monthly sessions and $4.6M in incremental revenue from digital-only telehealth services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Collection and Mobile Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlliar expanded mobile lab units in 2024, adding 120 vans to offer in-home blood draws and basic tests, reaching 18% more municipalities without buying clinics and cutting rollout capex by ~70% versus fixed sites.\u003c\/p\u003e\n\u003cp\u003eThe service targets elderly, disabled, and busy professionals, lifting appointment uptake 22% and growing revenue per region by an average BRL 1.4M in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 mobile units added (2024)\u003c\/li\u003e\n\u003cli\u003e18% more municipalities reached\u003c\/li\u003e\n\u003cli\u003e~70% lower rollout capex vs clinics\u003c\/li\u003e\n\u003cli\u003e22% higher appointment uptake\u003c\/li\u003e\n\u003cli\u003eBRL 1.4M avg revenue\/region (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Hub-and-Spoke Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlliar uses a centralized laboratory hub to process samples from hundreds of satellite clinics, cutting per-test costs via economies of scale and raising throughput—central labs handled ~65% of network volume in 2024, improving gross margins by ~3–4 percentage points year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe hub-and-spoke model standardizes protocols across sites, sustaining quality metrics (turnaround time ~24–48 hours; external quality concordance \u0026gt;98%) and supports presence in smaller cities while leveraging advanced central tech.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentral labs process ~65% volume (2024)\u003c\/li\u003e\n\u003cli\u003eTurnaround 24–48 hours; concordance \u0026gt;98%\u003c\/li\u003e\n\u003cli\u003eGross margin lift ~3–4 pp YoY\u003c\/li\u003e\n\u003cli\u003eEnables coverage in smaller cities with lower capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlliar: Omnichannel diagnostics—170+ sites, 120 vans, central labs \u0026amp; booming digital bookings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlliar’s place mixes physical centers (170+ sites; avg 1,200 exams\/mo), hospital-embedded units (40% inpatient referrals; 25–35% higher revenue\/exam), 120 mobile vans (2024; +18% municipalities; ~70% lower capex), centralized labs (65% volume; 24–48h TAT; +3–4pp gross margin) and digital portal (62% bookings by Dec 2025; 1.2M monthly sessions).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e170+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg exams\/site\u003c\/td\u003e\n\u003ctd\u003e1,200\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile vans\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCentral lab vol\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAlliar 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Alliar 4P's Marketing Mix analysis you’ll receive instantly after purchase—no samples or mockups, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751081324921,"sku":"alliar-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/alliar-marketing-mix.png?v=1772227511","url":"https:\/\/matrixbcg.com\/products\/alliar-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}