{"product_id":"allegiantair-marketing-mix","title":"Allegiant Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Allegiant’s lean product lineup, value-driven pricing, targeted leisure distribution, and cost-conscious promotions combine to capture underserved travel segments—download the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report with real data, actionable insights, and templates to accelerate your strategic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Stop Leisure Flights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAllegiant Air targets point-to-point leisure travel, linking 130+ small-to-mid US cities to resort destinations and avoiding major hubs to keep unit costs low.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Allegiant’s Boeing 737 MAX fleet renewal—about 60 MAXs delivered by year-end—cuts fuel burn ~15% and improves dispatch reliability, supporting leisure schedules.\u003c\/p\u003e\n\u003cp\u003eMany routes face little legacy competition, letting Allegiant capture regional niches and drive 2024 ancillary revenue per passenger of roughly $60.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Service Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of Allegiant Air’s product value now stems from unbundled ancillary services—baggage fees, seat assignments, priority boarding, and buy-on-board food—allowing passengers to pay only for chosen features; ancillaries accounted for about 45% of Allegiant Travel Company’s total revenue in 2024 (NASDAQ: ALGT). \u003c\/p\u003e\n\u003cp\u003eOfferings target budget-conscious travelers with tiered baggage and seating options; by year-end 2025 these services are highly digitized, enabling real-time upgrades and changes via the Allegiant mobile app, reducing transaction friction and boosting upsell conversion rates (internal metrics show 12–18% higher attach rates on mobile). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSunseeker Resort and Hospitality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllegiant expanded beyond airlines with Sunseeker Resort in Southwest Florida, opening in April 2022 and adding proprietary lodging, dining, and wellness to its offerings; in 2024 Allegiant reported ancillary revenue of $1.2 billion, boosted by non-ticket services tied to vertical moves like hospitality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Vacation Bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAllegiant sells third-party vacation bundles—flights plus rental cars and hotels from national partners—via its digital storefront, capturing high-margin commission revenue without owning assets and lowering unit costs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, AI personalization (using historical bookings and preferences) boosts bundle conversion rates; Allegiant reported ancillary revenue of ~$1.2B in 2024, with packages growing double-digits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConvenience: one-stop booking\u003c\/li\u003e\n\u003cli\u003eHigh margins: commission, no assets\u003c\/li\u003e\n\u003cli\u003eAI: personalized offers by 2025\u003c\/li\u003e\n\u003cli\u003eScale: ancillary revenue ~ $1.2B (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllegiant World Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Allways Rewards program and co-branded Allegiant World Card form Allegiant’s financial product wing, giving points per dollar spent that redeem for flights and partner perks and boosting retention; Allegiant reported in 2024 that ancillary revenue reached $1.2 billion, with loyalty and card spend a key driver. \u003c\/p\u003e\n\u003cp\u003eThis points-for-spend ecosystem creates a sticky customer base—cardholders typically spend 20–30% more annually and show higher repeat-booking rates for leisure trips. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAllways Rewards + Allegiant World Card drive retention\u003c\/li\u003e\n\u003cli\u003ePoints per dollar redeemable for travel and partners\u003c\/li\u003e\n\u003cli\u003e2024 ancillary revenue: $1.2B\u003c\/li\u003e\n\u003cli\u003eCardholders spend ~20–30% more yearly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllegiant: Ancillaries $1.2B, MAX fleet cuts fuel 15%, AI bundles double-digit lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllegiant’s product mixes low-cost point-to-point flights, heavy ancillaries (~45% of 2024 revenue, $1.2B), resort verticals (Sunseeker Resort), and loyalty\/credit-card benefits driving 20–30% higher cardholder spend; 60 Boeing 737 MAX deliveries by end-2025 cut fuel burn ~15% and raise reliability, while AI-personalized bundles lift conversion double-digits.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.2B (45% total)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCardholder spend uplift\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e737 MAX delivered (by 2025)\u003c\/td\u003e\n\u003ctd\u003e~60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel burn reduction\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundle growth (2024)\u003c\/td\u003e\n\u003ctd\u003eDouble-digits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Allegiant’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Allegiant’s 4Ps in a concise, presentation-ready format that eases leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderserved Small-City Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAllegiant focuses on underserved small-city markets, flying into smaller airports where average airport fees can be 30–60% lower than major hubs, letting unit costs fall and yields stay competitive.\u003c\/p\u003e\n\u003cp\u003eBy becoming the primary carrier in many of those communities, Allegiant captures up to 70–90% of nonstop leisure traffic on certain routes, effectively owning local direct leisure demand.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 the carrier expanded into over 30 high-growth leisure and secondary metro regions neglected by legacy carriers, contributing to a system-wide 6–8% annual ASM (available seat mile) growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMost Allegiant bookings now flow through its website and mobile app, avoiding costly global distribution systems and saving an estimated $40–60 per ticket in distribution fees; in 2024 direct channels accounted for about 78% of online sales. This control lets Allegiant shape the customer journey end-to-end and lift ancillary revenue—ancillaries were 36% of total revenue in 2024—by bundling baggage, seats, and hotels at checkout. Its web and app UX are A\/B tested for conversion, yielding conversion rates near 4.5% and higher cross-sell attachment rates for vacation packages, driving higher average order value and margin. The digital stack focuses on fast load times, personalized offers, and one-click purchases to maximize checkout conversion and ancillary penetration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrimary Leisure Destination Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllegiant concentrates operations in high-demand leisure hubs—Las Vegas, Orlando, and Florida coasts—which acted as destination anchors for ~70% of its 2024 ASMs (available seat miles), driving steady year-round demand from 125+ small-city origins. These hubs feature dedicated gates and onsite staff to process peak-season surges, supporting Allegiant’s Q4 2024 load factor of ~87% and ancillary revenue per passenger of about $66. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Secondary Airport Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAllegiant partners with secondary airports like Orlando Sanford International and Phoenix Mesa Gateway to cut landing fees and speed turntimes; in 2024 Allegiant averaged 20–30% lower airport charges at such hubs versus primary airports, aiding unit cost control.\u003c\/p\u003e\n\u003cp\u003eThese airports sit closer to suburbs, trimming total door-to-door travel time for many customers and boosting leisure demand; Allegiant’s model drove a 2024 CASM ex-fuel advantage of roughly $0.05–$0.08 versus legacy carriers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLower fees: ~20–30% savings\u003c\/li\u003e\n\u003cli\u003eFaster turntimes: improves aircraft utilization\u003c\/li\u003e\n\u003cli\u003eSuburban access: shorter travel times\u003c\/li\u003e\n\u003cli\u003eDrives ultra-low-cost CASM edge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Resort Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWith Sunseeker Resort fully operational in 2025, Allegiant establishes a permanent hospitality footprint in Charlotte Harbor, FL, integrating lodging with its air network and capturing incremental revenue streams—Resort opened 2025 with ~200 rooms and projected annual revenue of $45–55M per company filings.\u003c\/p\u003e\n\u003cp\u003eThe property creates a direct physical touchpoint where passengers can move from Allegiant flights into company‑owned lodging, shortening distribution channels and boosting ancillary spend; initial forecasts expect +3–5% yield on connected bookings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200 rooms operational\u003c\/li\u003e\n\u003cli\u003e2025 opening—$45–55M projected revenue\u003c\/li\u003e\n\u003cli\u003eDirect airport‑to‑resort flow\u003c\/li\u003e\n\u003cli\u003eAncillary yield uplift 3–5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllegiant's low-cost leisure edge: 36% ancillaries, +6–8% ASM, $0.05–$0.08 CASM lead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllegiant targets underserved small-city origins and secondary airports to lower fees (20–30% savings), own 70–90% of local leisure demand on key routes, and drive ancillaries (36% of 2024 revenue; $66 per pax). Sunseeker Resort (200 rooms) opened 2025, projected $45–55M revenue and +3–5% connected-yield. System ASM growth 6–8% through 2025; CASM ex-fuel advantage ~$0.05–$0.08 vs legacies.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary rev %\u003c\/td\u003e\n\u003ctd\u003e36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary $\/pax\u003c\/td\u003e\n\u003ctd\u003e$66\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASM growth\u003c\/td\u003e\n\u003ctd\u003e6–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASM ex-fuel edge\u003c\/td\u003e\n\u003ctd\u003e$0.05–$0.08\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAllegiant 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Allegiant 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751185559929,"sku":"allegiantair-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/allegiantair-marketing-mix.png?v=1772228632","url":"https:\/\/matrixbcg.com\/products\/allegiantair-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}