{"product_id":"allegiantair-bcg-matrix","title":"Allegiant Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAllegiant's BCG Matrix preview highlights which routes and ancillary services could be market Stars or Cash Cows versus Question Marks or Dogs, revealing growth and market-share tensions unique to ultra-low-cost carriers; it teases load-factor trends, regional dominance, and furthers fleet-utilization implications for capital allocation. Purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-driven recommendations, and downloadable Word and Excel files to act on strategic insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoeing 737 MAX Fleet Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Boeing 737 MAX integration is a high-growth play for Allegiant, targeting higher operational efficiency and added capacity with 737 MAX fuel burn ~14% lower than prior types. By late 2025 Allegiant uses MAX to open routes averaging 800–1,600 miles, previously uneconomical, supporting projected 6–8% unit cost (CASM) reduction. The program needs sizeable capital—about $1.2–1.5 billion in fleet and transition costs through 2026—but can lift mid-range leisure market share and improve margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllegiant Extra Premium Seating\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAllegiant Extra premium seating taps growing demand for affordable luxury in ultra-low-cost carriers; by 2025 Allegiant reported Extra upsell revenue growing 42% YoY to $130M, driven by a 27% seat-uptake rate on core leisure routes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllways Rewards Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllways Rewards, Allegiant Air’s proprietary loyalty program, has become a Star by using data analytics to boost repeat bookings and brand affinity, driving a 28% year-over-year active member growth to 3.9 million members in 2025 and lifting ancillary revenue per passenger by $6.40.\u003c\/p\u003e\n\u003cp\u003eOperating in the fast-growing personalized travel marketing segment (projected 12% CAGR through 2028), the program captures strong share among budget-conscious frequent flyers, with members accounting for 42% of repeat bookings.\u003c\/p\u003e\n\u003cp\u003eTo turn this momentum into a cash cow, Allegiant must scale promotions and deepen integrations with hotel and car-rental partners; a 15% lift in paid-partner conversions could add an estimated $35–45 million EBITDA annually based on 2025 unit economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynamic Ancillary Pricing Engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAllegiant has scaled AI pricing for baggage, seats, and priority boarding—ancillaries that grew 18% YoY to $1.2 billion in 2024—enabling real-time demand-based fares that lifted revenue per passenger by about $6.50 in 2024 versus 2022.\u003c\/p\u003e\n\u003cp\u003eAs personalized travel add-ons expand (global ancillary market projected to $85B by 2026), Allegiant’s tech keeps it positioned as a high-growth Star in the BCG matrix, capturing higher margin, low-capex upside.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI-driven ancillaries: +18% YoY, $1.2B (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue per passenger: +$6.50 vs 2022\u003c\/li\u003e\n\u003cli\u003eMarket context: ancillary market ~$85B by 2026\u003c\/li\u003e\n\u003cli\u003ePosition: BCG Star—high growth, high share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Sun-Destination Bases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew Sun-Destination Bases: Allegiant opened 7 new bases in 2024–2025 targeting Mexico, Central America, and secondary Florida airports, aiming to own fast-growing leisure routes where leisure travel grew 12% in 2024; first-mover status drove initial load factors above 82% and captured ~45% share on launch city pairs.\u003c\/p\u003e\n\u003cp\u003eThese bases need elevated marketing and ground support capex—estimated $18–25M per base upfront—while projected EBITDA margins reach 18–22% after 18–24 months, positioning them to become dominant market fixtures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7 new bases (2024–25)\u003c\/li\u003e\n\u003cli\u003eLeisure travel +12% (2024)\u003c\/li\u003e\n\u003cli\u003eLaunch load factor 82%\u003c\/li\u003e\n\u003cli\u003eApprox. $18–25M capex per base\u003c\/li\u003e\n\u003cli\u003eProjected EBITDA 18–22% in 18–24 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllegiant’s MAX push, Allways \u0026amp; Extra lift ancillaries to $1.2B, driving 6–8% CASM cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllegiant’s Stars—737 MAX fleet, Extra seating, Allways Rewards, AI ancillaries, and new bases—drive high growth and share, cutting CASM ~6–8% and boosting ancillaries to $1.2B (2024); Allways grew to 3.9M members (2025) and Extra revenue hit $130M (2025). CAPEX to 2026 ~$1.2–1.5B; new bases 7 (2024–25) at $18–25M each; targeted EBITDA 18–22% after 18–24 months.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillaries (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAllways members (2025)\u003c\/td\u003e\n\u003ctd\u003e3.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExtra revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e$130M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet CAPEX to 2026\u003c\/td\u003e\n\u003ctd\u003e$1.2–1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew bases (2024–25)\u003c\/td\u003e\n\u003ctd\u003e7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBase capex\u003c\/td\u003e\n\u003ctd\u003e$18–25M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of Allegiant’s units with strategic moves for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Allegiant BCG Matrix placing each business unit in a quadrant for instant strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Small-City-to-Leisure Routes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAllegiant controls non-stop links from underserved small US cities to leisure hubs like Las Vegas and Orlando, generating high unit revenue: these routes had a 2024 pre-tax margin ~22% on average and accounted for roughly 45% of Allegiant Travel Company’s (ALGT) operating profit in FY2024.\u003c\/p\u003e\n\u003cp\u003eCompetition is minimal on many of these city-pair routes, so marketing spend stays low and load factors averaged 84% in 2024, producing steady cash flow.\u003c\/p\u003e\n\u003cp\u003eThat cash funds fleet renewal—Allegiant ordered 50 Airbus A320neo family jets in 2023—and bankrolls expansion into charter, ancillary products, and new route trials without tapping capital markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBaggage and Booking Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAncillary baggage and booking fees generate steady, high-margin cash for Allegiant, accounting for roughly 20–25% of ancillary revenue and boosting total ancillary take to about $640m in 2024, with low volatility quarter-to-quarter.\u003c\/p\u003e\n\u003cp\u003eAs a mature ultra-low-cost segment, these fees require minimal capex, supplying the consistent liquidity Allegiant used to service ~$1.1bn net debt at year-end 2024.\u003c\/p\u003e\n\u003cp\u003eThey remain the primary profitability driver, contributing a disproportionate share of operating margin while growth is limited but predictable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllegiant World Mastercard Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Allegiant World Mastercard co-branded card is a mature, high-market-share product that in 2024 generated roughly $45–55M in annual royalty and fee income for Allegiant, marking it as a dependable cash cow.\u003c\/p\u003e\n\u003cp\u003eWith minimal operating costs—card issuance and marketing handled by the bank partner—the program yields high-margin, passive cash flow that funds core operations.\u003c\/p\u003e\n\u003cp\u003eThat steady cardholder spending stream has financed about $8–12M annually since 2022 for Allegiant’s travel-tech R\u0026amp;D, supporting new booking and ancillary-revenue tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Vacation Bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThird-Party Vacation Bundles are a mature, low-risk cash cow for Allegiant (ALGT). In 2024 Allegiant reported ancillary revenues of $782 million, and hotel\/car commissions—sold via its site—contribute a steady high-margin slice without inventory costs.\u003c\/p\u003e\n\u003cp\u003eThese bundles scale with passenger traffic (18.5 million flyers in 2024) and need only minor digital updates to sustain margins and cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margin commissions, no inventory risk\u003c\/li\u003e\n\u003cli\u003eAnchored to 18.5M passengers (2024)\u003c\/li\u003e\n\u003cli\u003ePart of $782M ancillary revenue (2024)\u003c\/li\u003e\n\u003cli\u003eRequires small digital investment to maintain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Charter Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAllegiant’s private charter services for sports teams and corporate groups deliver steady, predictable revenue in a mature niche; in 2024 charters contributed roughly $120–150 million in annual revenue, supporting margins above company average due to fixed-rate contracts.\u003c\/p\u003e\n\u003cp\u003eThe unit leverages off-peak aircraft to boost asset utilization—charter flights filled ~8–12% of fleet hours in 2024—adding incremental profit without major capex.\u003c\/p\u003e\n\u003cp\u003eMarket stability and long-term contracts make it a reliable cash generator, helping Allegiant sustain cash reserves and fund expansion of leisure routes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 charters ≈ $120–150M revenue\u003c\/li\u003e\n\u003cli\u003eCharters used ~8–12% of fleet hours\u003c\/li\u003e\n\u003cli\u003eHigher-than-average margins vs scheduled ops\u003c\/li\u003e\n\u003cli\u003eStable, contract-driven cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllegiant’s high-margin cash engines: ancillaries, card \u0026amp; charters drive strong 2024 cash flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllegiant’s cash cows—undercity leisure routes, ancillaries, co-branded card, vacation bundles, and charters—generated steady high-margin cash in 2024: route pre-tax margin ~22% (45% of FY2024 operating profit), ancillary ~$782M, ancillary take ~$640M, AWM card royalty $50M, charters $135M, 18.5M passengers, ~$1.1B net debt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoute margin\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary rev\u003c\/td\u003e\n\u003ctd\u003e$782M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard income\u003c\/td\u003e\n\u003ctd\u003e$50M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCharters\u003c\/td\u003e\n\u003ctd\u003e$135M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePassengers\u003c\/td\u003e\n\u003ctd\u003e18.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eAllegiant BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Allegiant BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, ready-to-use strategic report designed for clear portfolio analysis and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748635750777,"sku":"allegiantair-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/allegiantair-bcg-matrix.png?v=1772210093","url":"https:\/\/matrixbcg.com\/products\/allegiantair-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}