{"product_id":"algonquinpower-marketing-mix","title":"Algonquin Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Algonquin’s product positioning, pricing architecture, distribution channels, and promotional tactics combine to create market advantage—this preview teases key insights, but the full 4P’s Marketing Mix Analysis delivers an editable, presentation-ready report with real-world data, actionable recommendations, and ready-to-use slides—perfect for professionals, consultants, and students who want to save time and apply proven strategies now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Electric Utility Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlgonquin delivers regulated electricity distribution and transmission to ~1.5 million customers across North America, with 2024 regulated revenue ~US$1.1bn and system SAIDI reliability metrics near industry median; services are overseen by provincial\/state regulators enforcing service quality and rate-of-return frameworks. The company is investing US$800m+ in grid modernization through 2024–2026, deploying smart meters and advanced distribution automation to cut outage time and improve delivery efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlgonquin’s Natural Gas Distribution serves over 1.1 million customer connections, generating roughly $2.4B in segment revenue in 2024 and ~28% of company EBITDA; safety drives a $420M annual pipeline replacement program replacing ~350 miles\/year to reduce leak risk.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the unit is scaling renewable natural gas (RNG) blends, targeting 5–8% RNG content systemwide and aiming for net-zero methane intensity by 2030 per company filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Wastewater Treatment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAPUC operates regulated water utilities supplying clean drinking water and wastewater removal to 1.8 million customers across Ontario, using multi-stage filtration, biological treatment, and 99.99% pathogen-reduction systems to meet provincial and federal standards.\u003c\/p\u003e\n\u003cp\u003eThe utility reports CA$420 million capex in 2024 for infrastructure and invested CA$55 million in conservation tech—smart meters and leak detection—cutting non-revenue water by 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAPUC highlights resilience projects: climate-proofing pumping stations and storage with a CA$120 million resilience fund aimed at reducing service disruptions from extreme weather by 40% by 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Generation Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Renewable Energy Generation Portfolio produces electricity from wind, solar and hydro facilities across North America and Europe, supplying roughly 3.8 TWh in 2024 and targeting 5.2 TWh by 2025.\u003c\/p\u003e\n\u003cp\u003eMost output is sold via long-term power purchase agreements (PPAs) to utilities and corporates, with average contract tenors of 12 years and blended realized prices near $45\/MWh in 2024.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the portfolio added 600 MWh of battery storage to firm intermittent supply, raising effective capacity factor by ~6 percentage points and cutting curtailment losses.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 output: 3.8 TWh\u003c\/li\u003e\n\u003cli\u003e2025 target: 5.2 TWh\u003c\/li\u003e\n\u003cli\u003eAvg PPA tenor: 12 yrs\u003c\/li\u003e\n\u003cli\u003eRealized price: ~$45\/MWh\u003c\/li\u003e\n\u003cli\u003eStorage added: 600 MWh (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpalgonquin offers energy-efficiency programs and green options to regulated customers including demand-side management tools incentives for residential solar ev chargers in these reduced peak load by saved estimated annual bills.\u003e\n\u003cpthese measures support decarbonization reported mw of distributed solar incentives approved through and a annual budget for ev charger rebates lowering emissions peak demand.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.2% peak load reduction (2024)\u003c\/li\u003e\n\u003cli\u003e$18m customer bill savings (est., 2024)\u003c\/li\u003e\n\u003cli\u003e120 MW distributed solar approved (through 2024)\u003c\/li\u003e\n\u003cli\u003e$9m annual EV rebate budget\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/palgonquin\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlgonquin: 2.6M customers, $3.5B revenue, $1.2B capex, renewables rising to 5.2 TWh\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlgonquin: regulated electricity \u0026amp; gas reach ~2.6M customers; 2024 revenue ~$3.5B (regulated ~$1.1B; gas ~$2.4B); 2024 capex ~$1.2B (grid + water + resilience); Renewables produced 3.8 TWh (2024), target 5.2 TWh (2025); programs cut peak load 3.2% saving ~$18M (2024); RNG target 5–8% by 2025, methane intensity net-zero by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e~2.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$3.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e3.8 TWh →5.2 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Algonquin’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Algonquin's 4Ps into a concise, at-a-glance summary that streamlines marketing decisions and accelerates leadership alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated North American Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlgonquin’s regulated North American footprint spans utilities across 10 US states and 4 Canadian provinces, operating localized monopolies that serve roughly 1.9 million utility customers as of FY2025.\u003c\/p\u003e\n\u003cp\u003eThe company owns thousands of miles of transmission lines, 18,200 miles of gas mains, and 9,500 miles of water mains, creating high fixed-cost, low-competition networks.\u003c\/p\u003e\n\u003cp\u003eAssets sit inside defined regulatory territories, producing predictable rate-base revenue — Algonquin reported CA$2.8 billion in regulated utility revenue in 2024, with stable cash flow and low customer churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Utility Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlgonquin has expanded into Bermuda and Chile, where its 2024 segment reported roughly 8% of consolidated adjusted EBITDA, helping cut geographic concentration risk from North America-only exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Customer Delivery Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlgonquin delivers utility services directly to over 1.1 million residential and business connections via dedicated last-mile infrastructure, supporting ~6.5 TWh of annual energy delivery in 2025 and generating ~18% of consolidated adjusted EBITDA from delivery assets. The company owns and maintains these last-mile networks—feeder lines, meters, and service drops—ensuring \u0026gt;99.95% service continuity and driving customer satisfaction scores above 82 NPS. Managing physical touchpoints is central to operations and capital plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Renewable Project Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cprenewable assets target wind-rich plains and high-insolation deserts in of new us utility-scale capacity came from such zones yielding factors for wind solar.\u003e\n\u003cpsites sit near major transmission hubs to cut curtailment projects within km of high-voltage lines reduce grid connection costs by on average.\u003e\n\u003cpsite selection uses meteorological datasets and grid maps developers model years of weather data consider substation capacity queue position to forecast lcoe dispatch value.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% new US capacity (2025) in high-resource regions\u003c\/li\u003e\n\u003cli\u003eWind capacity factor 35–45%, solar 20–28%\u003c\/li\u003e\n\u003cli\u003eWithin 50 km of transmission → ~18% lower connection cost\u003c\/li\u003e\n\u003cli\u003e10+ years weather + queue position govern site choice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psite\u003e\u003c\/psites\u003e\u003c\/prenewable\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital customer portals deliver Algonquin’s service interactions via web and mobile apps while the utility itself flows through pipes and wires; 72% of US utility customers used online portals in 2024, and Algonquin reported a 28% year-over-year rise in digital logins in 2025.\u003c\/p\u003e\n\u003cp\u003eCustomers manage accounts, monitor real-time usage, and pay bills anywhere; average portal payment adoption cuts billing costs by ~$2.50 per transaction, saving utilities millions annually.\u003c\/p\u003e\n\u003cp\u003ePortals improve support and requests with 24\/7 case filing and chatbots, reducing call-center volume by up to 40% and speeding resolution times by ~35% in 2024 pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% of utility customers used online portals in 2024\u003c\/li\u003e\n\u003cli\u003eAlgonquin: +28% digital logins YOY (2025)\u003c\/li\u003e\n\u003cli\u003eBilling cost cut ~$2.50 per online payment\u003c\/li\u003e\n\u003cli\u003eCall volume down up to 40%; resolution time −35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlgonquin: Regulated last‑mile networks—1.9M customers, CA$2.8B revenue, 18% delivery EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlgonquin’s place strategy centers on regulated local monopolies and owned last-mile networks serving ~1.9M customers across 10 US states and 4 Canadian provinces, producing CA$2.8B regulated utility revenue in 2024 and ~18% EBITDA from delivery assets.\u003c\/p\u003e\n\u003cp\u003eSite selection targets high-resource zones (62% new US capacity 2025) within 50 km of transmission to cut connection costs ~18%, while digital portals—72% customer use in 2024—cut billing costs ~$2.50\/payment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e~1.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Regulated Revenue\u003c\/td\u003e\n\u003ctd\u003eCA$2.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery EBITDA\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew US capacity in high-resource zones (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConn. cost saving (≤50 km)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal use (2024)\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAlgonquin 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Algonquin 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the full, editable, and comprehensive analysis ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750137278841,"sku":"algonquinpower-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/algonquinpower-marketing-mix.png?v=1772222535","url":"https:\/\/matrixbcg.com\/products\/algonquinpower-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}