{"product_id":"aldar-marketing-mix","title":"Aldar Properties Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAldar Properties blends premium mixed-use developments, value-driven pricing tiers, strategic UAE distribution channels, and targeted promotions to reinforce its market leadership; this snapshot highlights synergies but only scratches the surface. Get the full 4Ps Marketing Mix Analysis—editable, data-backed, and presentation-ready—to unlock detailed product strategies, pricing architecture, channel maps, and campaign playbooks you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Residential Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAldar develops high-end integrated residential communities on Yas Island, Saadiyat Island and Al Reem Island, offering luxury villas, townhouses and apartments focused on community living and modern aesthetics; these assets helped Aldar report AED 8.4bn revenue in FY 2024. By late 2025, over 60% of new units included smart home tech and sustainable materials, cutting energy use by an estimated 20% and meeting rising eco-friendly demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Commercial and Office Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAldar manages extensive Grade A commercial and office portfolios in Abu Dhabi, housing multinational firms and government tenants with occupancy near 95% as of FY2024 and rental yields around 6.5% for prime assets.\u003c\/p\u003e\n\u003cp\u003eProperties sit in Abu Dhabi’s central business zones, feature modern infrastructure and flexible floor plates, and support Aldar Investment’s strategy to secure stable, recurring income via long-term corporate leases averaging 7–10 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Leisure Destinations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAldar owns flagship retail assets such as Yas Mall, which drove retail revenue of AED 1.12bn in FY 2024 and anchors leisure footfall of ~20m annual visitors to Yas Island.\u003c\/p\u003e\n\u003cp\u003eThe portfolio includes community malls and retail strips serving residential projects like Saadiyat and Al Raha, covering ~320k sqm GLA across formats.\u003c\/p\u003e\n\u003cp\u003eSpaces are upgraded for experiential retail and F\u0026amp;B; Aldar reports 95%+ occupancy in core retail and year‑on‑year rent uplift of 4.6% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality and Tourism Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAldar's product mix includes hotels and leisure facilities operated with Marriott and Hilton, targeting leisure and corporate guests via locations near Yas Island, Saadiyat and downtown Abu Dhabi.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Aldar grew this segment through renovations and two acquisitions, lifting hospitality revenues to an estimated AED 820m in 2025, up ~18% year-on-year.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePortfolio: branded hotels + leisure clubs\u003c\/li\u003e\n\u003cli\u003eLocations: Yas, Saadiyat, Corniche—near attractions\u003c\/li\u003e\n\u003cli\u003ePartners: Marriott, Hilton\u003c\/li\u003e\n\u003cli\u003e2025 revenue: ~AED 820m (+18% YoY)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty and Facility Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAldar operates dedicated property and facilities management subsidiaries that maintain assets via maintenance, security, and community programs, preserving asset value across its portfolio.\u003c\/p\u003e\n\u003cp\u003eThis service product lets Aldar manage the full customer lifecycle from sale to long-term residency, supporting recurring fee income—Aldar reported AED 5.1bn services revenue in 2024 across its group, bolstering margins.\u003c\/p\u003e\n\u003cp\u003eIntegrated services reduce vacancy and boost NPS; in 2024 asset uptime exceeded 98% and portfolio occupancy stayed above 90%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated subsidiaries for property\/facilities\u003c\/li\u003e\n\u003cli\u003eServices revenue AED 5.1bn in 2024\u003c\/li\u003e\n\u003cli\u003eAsset uptime \u0026gt;98% (2024)\u003c\/li\u003e\n\u003cli\u003ePortfolio occupancy \u0026gt;90% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAldar: Diversified AED 15+bn Portfolio—High Occupancy, Robust Retail \u0026amp; Hospitality Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAldar’s product mix spans luxury residential (Yas, Saadiyat, Al Reem), Grade A offices (95% occ, ~6.5% yield FY2024), retail (Yas Mall: AED 1.12bn rev FY2024; ~20m visitors), hotels (AED 820m est. 2025, +18% YoY) and services (AED 5.1bn services rev 2024; asset uptime \u0026gt;98%; portfolio occ \u0026gt;90%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential\u003c\/td\u003e\n\u003ctd\u003eFY2024 rev\u003c\/td\u003e\n\u003ctd\u003eAED 8.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial\u003c\/td\u003e\n\u003ctd\u003eOccupancy\/Yield\u003c\/td\u003e\n\u003ctd\u003e95% \/ 6.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003eYas Mall rev \/ footfall\u003c\/td\u003e\n\u003ctd\u003eAED 1.12bn \/ ~20m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitality\u003c\/td\u003e\n\u003ctd\u003e2025 rev\u003c\/td\u003e\n\u003ctd\u003eAED 820m (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003e2024 rev \/ uptime\u003c\/td\u003e\n\u003ctd\u003eAED 5.1bn \/ \u0026gt;98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Aldar Properties’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of Aldar’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Aldar Properties’ 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Abu Dhabi Investment Zones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAldar’s primary physical presence sits in Abu Dhabi’s freehold investment zones—Saadiyat Grove and Yas Acres—where non-UAE nationals can own property outright; these zones accounted for roughly 35% of Aldar’s 2024 sales volume, about AED 6.3bn. The developments are planned for transit access, linking to Abu Dhabi’s bus and metro expansions and reducing average commute times by an estimated 12–18 minutes. These sites serve as Aldar’s brand proof, showing scale: Saadiyat Grove spans ~1.2 million sqm and Yas Acres ~2.1 million sqm, reinforcing buyer trust in quality and delivery. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Expansion and International Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Aldar expanded into Egypt and the UK via SODIC and London Square, adding c. $1.1bn in assets and raising international revenue share to about 15% of group sales (2025 est.).\u003c\/p\u003e\n\u003cp\u003eThe moves diversify geographic risk away from the GCC and open new buyer pools: Egypt’s urban housing demand (GDP growth ~4.5% in 2024) and UK residential margins near 18% enhance long-term cashflow visibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Virtual Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAldar uses advanced digital platforms to showcase 45+ developments to a global audience via 3D virtual tours, interactive masterplans, and digital booking on its website and Aldar Mobile app; online leads rose 32% in 2024 and accounted for 28% of off-plan sales that year. These tools let international investors complete initial due diligence and reserve units without visiting the UAE, reducing time-to-contract and widening Aldar’s buyer base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork of Physical Sales Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAldar operates sophisticated sales centers and experience hubs across Abu Dhabi and Dubai that offer immersive brand showcases with large physical models and digital walkthroughs; these centers handled roughly 35% of Aldar’s 2024 off-plan unit sales by value (about AED 4.2bn of AED 12bn total sales).\u003c\/p\u003e\n\u003cp\u003eStaffed by expert sales consultants, the centers are primary touchpoints for high-value transactions needing personal negotiation—average deal size via centers in 2024 was ~AED 1.5m versus AED 650k online.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% of 2024 off-plan sales value via centers\u003c\/li\u003e\n\u003cli\u003e~AED 4.2bn sales through centers in 2024\u003c\/li\u003e\n\u003cli\u003eAverage center deal size ~AED 1.5m\u003c\/li\u003e\n\u003cli\u003eCenters located in prime Abu Dhabi and Dubai sites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Asset Management Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAldar positions retail assets as central nodes within residential masterplans, placing malls and community centres inside developments like Yas Acres and Alreeman to boost footfall and convenience.\u003c\/p\u003e\n\u003cp\u003eThis placement drove retail rental yields to about 6.5% across Aldar’s portfolio in 2024 and lifted adjacent residential values by an estimated 8–12% in project launches that year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher visibility = steady footfall\u003c\/li\u003e\n\u003cli\u003e6.5% average retail yield (2024)\u003c\/li\u003e\n\u003cli\u003e8–12% uplift in nearby residential values (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAldar boosts sales with flagship Abu Dhabi freeholds, digital tours and $1.1bn intl growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAldar’s place strategy concentrates flagship masterplans in Abu Dhabi freehold zones (Saadiyat Grove ~1.2m sqm; Yas Acres ~2.1m sqm), drove ~35% of 2024 sales (~AED 6.3bn), expanded into Egypt\/UK adding ~$1.1bn by end-2025, and uses digital tours plus sales centres (35% of off-plan value; AED 4.2bn) to boost reach and yield (retail 6.5%; residential adjacency +8–12%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales via freehold zones\u003c\/td\u003e\n\u003ctd\u003e35% (~AED 6.3bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales centres\u003c\/td\u003e\n\u003ctd\u003e35% (~AED 4.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg centre deal\u003c\/td\u003e\n\u003ctd\u003eAED 1.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share\u003c\/td\u003e\n\u003ctd\u003e28% off-plan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail yield\u003c\/td\u003e\n\u003ctd\u003e6.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl assets added\u003c\/td\u003e\n\u003ctd\u003e$1.1bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAldar Properties 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Aldar Properties 4P’s Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the complete, editable document ready for immediate use. This file presents Price, Product, Place, and Promotion insights tailored to Aldar, with actionable recommendations and supporting data. You’re viewing the exact final version included with your order—buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750511784313,"sku":"aldar-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aldar-marketing-mix.png?v=1772225247","url":"https:\/\/matrixbcg.com\/products\/aldar-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}