{"product_id":"alcoa-marketing-mix","title":"Alcoa Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAlcoa’s Marketing Mix reveals a product-led strategy focused on advanced aluminum solutions, value-based pricing tied to commodity cycles, global distribution across industrial channels, and targeted B2B promotions emphasizing sustainability and innovation—discover the full dynamics in our in-depth 4Ps report, ready for presentation and immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBauxite Mining Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlcoa runs one of the world’s largest bauxite portfolios, producing about 25 million tonnes annually to feed its alumina refineries and external buyers; this upstream scale cut Alcoa’s raw-material cost volatility by ~12% in 2024. By end-2025 Alcoa targets higher-grade ore with average Al2O3 chemical consistency of ~42–44% to secure steady refinery yields and spot sales. Upstream integration gives Alcoa a reliable supply chain buffer, supporting gross-margin resilience against seaborne bauxite price swings. This control of feedstock is a clear competitive edge in a market where supply shocks raised spot premiums by 30% in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlumina Refining Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpalumina refining solutions operates alcoa global refinery network processing bauxite into alumina supplying third-party smelters and internal accounting for about of segment revenue the unit reported a cash cost among lowest globally at roughly per tonne in high efficiency stems from integrated logistics energy optimization yielding output near million tonnes sales feed industrial-grade aluminum production support margin resilience versus peers with ebitda margins above\u003e\n\u003c\/palumina\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrimary Aluminum Grades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlcoa supplies primary aluminum grades—ingots, billets, slabs—used across aerospace, automotive, and industrial casting; in 2024 Alcoa produced ~1.2 million tonnes of primary metal, targeting 99.7%+ purity for high-performance specs. These grades support OEMs meeting fuel-efficiency and strength targets, and Alcoa reports ~$2.1 billion in 2024 primary metals revenue as it updates alloys to match evolving global client specs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustana Low-Carbon Line\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsustana low-carbon line shows alcoa push to cut aluminum co2: ecolum lowers emissions tco2 avg in and ecodura reaches\u003e75% recycled content, targeting €150–200\/tonne premium by late 2025 as Alcoa chases eco-conscious OEMs and aims for 10–15% share in low-carbon aluminum demand.\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eEcoLum ~2.0 tCO2\/t vs 8.5 industry avg\u003c\/li\u003e\u003cli\u003eEcoDura \u0026gt;75% recycled content\u003c\/li\u003e\u003cli\u003eTarget premium €150–200\/tonne\u003c\/li\u003e\u003cli\u003eGoal: 10–15% market share in low-carbon segment by late 2025\u003c\/li\u003e\n\u003c\/psustana\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Cast Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpalcoa value-added cast products including foundry alloys and rod serve construction packaging customers fetch higher gross margins reported specialty margin about vs for commodities in addressing specific engineering needs like corrosion resistance dimensional stability.\u003e\n\u003cpalcoa invested million in casting technology upgrades across three north american plants to improve tensile strength and surface finish reducing scrap by cutting lead times\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher margins: ~18% specialty vs ~8% commodity (2024)\u003c\/li\u003e\n\u003cli\u003e$120M invested in casting tech (2023–2024)\u003c\/li\u003e\n\u003cli\u003eScrap down 12%, lead time down 9%\u003c\/li\u003e\n\u003cli\u003eTargets construction, packaging, engineered applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/palcoa\u003e\u003c\/palcoa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlcoa diversifies: low‑cost bauxite\/alumina, $2.1B primary Al, low‑carbon EcoLum \u0026amp; recycled EcoDura\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlcoa’s product mix spans bauxite (~25Mt\/yr), alumina (~8.5Mt; cash cost $220–$250\/t, 18%+ EBITDA margin), primary aluminum (~1.2Mt; 99.7%+ purity, $2.1B revenue 2024), low‑carbon EcoLum (~2.0 tCO2\/t) and EcoDura (\u0026gt;75% recycled), plus specialty castings (18% margin; $120M capex 2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBauxite\u003c\/td\u003e\n\u003ctd\u003e25 Mt\u003c\/td\u003e\n\u003ctd\u003e±12% lower cost vol.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlumina\u003c\/td\u003e\n\u003ctd\u003e8.5 Mt\u003c\/td\u003e\n\u003ctd\u003e$220–$250\/t cash cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimary Al\u003c\/td\u003e\n\u003ctd\u003e1.2 Mt\u003c\/td\u003e\n\u003ctd\u003e$2.1B revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEcoLum\/EcoDura\u003c\/td\u003e\n\u003ctd\u003elaunched\u003c\/td\u003e\n\u003ctd\u003e2.0 tCO2\/t; \u0026gt;75% recycled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCastings\u003c\/td\u003e\n\u003ctd\u003especialty\u003c\/td\u003e\n\u003ctd\u003e18% margin; $120M capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Alcoa’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Alcoa’s 4P marketing insights into a concise, leadership-ready snapshot that’s easy to present, customize, and deploy for meetings, competitive comparisons, or rapid strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier-One Asset Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlcoa places mining, refining and smelting assets in regions with low energy costs and strong bauxite\/alumina access—Australia, Brazil, Canada, Iceland, Norway, and the U.S.—supporting 2024 alumina capacity of about 10.5 million tonnes and 2.7 million tonnes of primary aluminum capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlcoa runs a global distribution network combining direct sales teams and 45+ logistics partners to serve 70+ countries, delivering bauxite, alumina, and aluminum just-in-time; in 2024 Alcoa shipped ~3.6 million metric tons of primary aluminum and moved ~28 million metric tons of mined\/refined materials through its supply chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Renewable Energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant share of alcoa smelting global capacity sited in canada and iceland to tap low hydro power cutting energy costs by roughly versus coal sites lowering scope emissions intensity near tco2e averages access green grids is a core criterion capital allocation site selection influencing recent investments.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlcoa runs an integrated logistics network using rail, truck, and sea to move \u0026gt;25 million tonnes of bauxite, alumina, and aluminium annually, cutting lead times to major markets.\u003c\/p\u003e\n\u003cp\u003eThe company owns regional port facilities and a small shipping fleet, lowering annual transport costs by an estimated 8–12% and tightening delivery reliability to global ports.\u003c\/p\u003e\n\u003cp\u003eVertical logistics control supports high service levels, reducing on-time shipment variance and inventory days; in 2024 Alcoa reported improved SCM uptime and fewer demurrage events.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMoves \u0026gt;25M tonnes p.a.\u003c\/li\u003e\n\u003cli\u003eOwns ports \u0026amp; fleet in select regions\u003c\/li\u003e\n\u003cli\u003eReduces transport costs 8–12%\u003c\/li\u003e\n\u003cli\u003eFewer demurrage events in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Sales Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpalcoa maintains regional sales offices in economic hubs worldwide offering local market intelligence and technical support to aerospace automotive packaging clients which helped sustain a commercial win rate improvement of year-over-year.\u003e\n\u003cpthese offices enable faster responses to regional demand shifts lead-time cuts of days allow tailored alloy and service packages that contributed in sales\u003e\n\u003cplocal teams feed pricing and capacity signals into central planning reducing stockouts by improving on-time delivery to in key markets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20+ hubs globally\u003c\/li\u003e\n\u003cli\u003e2024 regional sales ~$1.3B\u003c\/li\u003e\n\u003cli\u003eLead-time reduction ~12 days\u003c\/li\u003e\n\u003cli\u003eStockouts down 15%\u003c\/li\u003e\n\u003cli\u003eOn-time delivery 92%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocal\u003e\u003c\/pthese\u003e\u003c\/palcoa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlcoa's low‑energy network: 10.5Mt alumina, 2.7Mt Al, 8–12% transport savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlcoa sites assets in low‑energy regions (Australia, Brazil, Canada, Iceland, Norway, US) supporting 2024 alumina capacity ~10.5Mt and primary aluminum ~2.7Mt, ships ~3.6Mt Al and moves ~28Mt materials, owns ports\/fleet cutting transport costs 8–12%, runs 20+ regional hubs boosting on‑time delivery to 92% and regional sales ~$1.3B in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlumina capacity\u003c\/td\u003e\n\u003ctd\u003e~10.5 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimary Al capacity\u003c\/td\u003e\n\u003ctd\u003e~2.7 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimary Al shipped\u003c\/td\u003e\n\u003ctd\u003e~3.6 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials moved\u003c\/td\u003e\n\u003ctd\u003e~28 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport cost reduction\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional sales\u003c\/td\u003e\n\u003ctd\u003e$1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAlcoa 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Alcoa 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751120384377,"sku":"alcoa-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/alcoa-marketing-mix.png?v=1772227957","url":"https:\/\/matrixbcg.com\/products\/alcoa-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}