{"product_id":"alcoa-business-model-canvas","title":"Alcoa Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlcoa Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Alcoa’s business model — this concise Business Model Canvas maps its value propositions, customer segments, key partnerships, and cost\/revenue drivers to reveal how it competes and scales in aluminum markets; ideal for investors, strategists, and entrepreneurs seeking a ready-to-use, actionable template to benchmark and adapt. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlcoa’s Strategic Joint Ventures, led by Alcoa World Alumina and Chemicals (AWAC) after Alumina Limited’s 2021 stake exit and Alcoa’s 2023 acquisition moves, share risk and optimize production across 5 refineries and 6 mines, securing access to \u0026gt;200 Mt proved bauxite and supporting a ~15% lower unit cash cost versus standalone operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eELYSIS Technology Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ELYSIS joint venture with Rio Tinto, backed by Apple and Canada\/Quebec, commercializes carbon-free smelting that emits pure oxygen not CO2; pilot results in 2023–2024 showed a ~95% reduction in direct GHG per tonne and by 2025 moved toward full-scale rollout with projected capacity to eliminate ~500 ktCO2e\/year if scaled to 1 Mt of aluminum.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Power Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlcoa secures massive electricity via long-term power purchase agreements (PPAs) with global energy providers—about 60–70% of smelter power needs are tied to renewables like hydro and wind, cutting scope 2 emissions and stabilizing costs; in 2024 Alcoa reported ~45% of its operated smelter power under renewable-backed contracts and cites PPAs that hedge against price swings that moved global power prices +\/-30% in 2022–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Regulatory Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlcoa works with national and local governments across Australia, Brazil, and the US to secure mining concessions and environmental permits, ensuring compliance with evolving rules and carbon pricing—2024 capex included ~US$1.2bn for environmental upgrades and ~15% of operating jurisdictions now face carbon pricing or emissions trading schemes.\u003c\/p\u003e\n\u003cp\u003eThese partnerships support transparent reporting and community investments (Alcoa CSR spend ~US$85m in 2023), preserving social license through local job programs and annual environmental disclosures aligned with 2025 regulatory shifts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOperate in Australia, Brazil, US\u003c\/li\u003e\n\u003cli\u003e2024 environmental capex ~US$1.2bn\u003c\/li\u003e\n\u003cli\u003e2023 CSR spend ~US$85m\u003c\/li\u003e\n\u003cli\u003e~15% jurisdictions with carbon pricing\u003c\/li\u003e\n\u003cli\u003eFocus: permits, reporting, community investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlcoa partners with universities like Massachusetts Institute of Technology and the University of Queensland to advance material science and process engineering, funding research that helped cut smelting energy intensity by ~12% across partnered projects in 2024.\u003c\/p\u003e\n\u003cp\u003eThese collaborations produced new alloys raising recyclability rates to 95% and supply ~18% of Alcoa’s entry-level technical hires in 2025, keeping Alcoa at the metallurgical frontier.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartner labs: MIT, UQ, Carnegie Mellon\u003c\/li\u003e\n\u003cli\u003eEnergy intensity reduction: ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eAlloy recyclability: 95%\u003c\/li\u003e\n\u003cli\u003eTechnical hires from academia: ~18% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlcoa partners drive decarbonized, lower‑cost aluminum with renewable power \u0026amp; R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlcoa’s key partners—AWAC joint ventures, ELYSIS (with Rio Tinto, Apple, Canada\/Quebec), major PPA providers, governments (Australia, Brazil, US), and universities (MIT, UQ)—share production risk, decarbonize smelting, secure renewables (45% renewable-backed power in 2024), fund R\u0026amp;D (12% energy intensity cut 2024), and support permitting and community spend (~US$85m CSR 2023, US$1.2bn enviro capex 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024\/25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAWAC\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;200 Mt bauxite, ~15% lower unit cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eELYSIS\u003c\/td\u003e\n\u003ctd\u003e~95% direct GHG cut pilot; potential 500 ktCO2e\/1Mt Al\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePPAs\u003c\/td\u003e\n\u003ctd\u003e45% renewable-backed power (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt\u003c\/td\u003e\n\u003ctd\u003eUS$1.2bn env capex (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUniversities\u003c\/td\u003e\n\u003ctd\u003e12% energy intensity cut; 95% recyclability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas tailored to Alcoa’s integrated aluminum operations, detailing customer segments, channels, value propositions, key resources, partners, cost structure, and revenue streams with real-world operational insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Alcoa’s upstream-to-recycling value chain into a single editable canvas, saving hours of model building while enabling quick comparisons, team collaboration, and board-ready strategy snapshots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBauxite Mining and Extraction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlcoa’s core activity is large-scale bauxite extraction from mines mainly in Australia, Brazil, and Guinea, supplying about 22 million tonnes of bauxite annually (2024) to support alumina and aluminum production; this needs advanced geological surveying and fleets of 100+ heavy machines per major site to keep steady feedstock. Efficient mining cuts per-ton costs, sustaining Alcoa’s vertical integration and its 2024 gross margin of ~28.5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlumina Refining Processes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlcoa converts bauxite to alumina via the Bayer process at refineries worldwide, a high‑energy chemical step consuming ~3.0–3.5 GJ\/tonne alumina and yielding \u0026gt;99.5% Al2O3 for smelters and chemicals; management targets 5–10% energy intensity cuts and reduced bauxite residue (red mud) volumes after investing US$120m in residue reuse and water recovery projects in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAluminum Smelting and Casting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlcoa runs a global fleet of electrolytic smelters that convert alumina into primary aluminum using high-voltage Hall-Héroult cells and carbon anodes; in 2024 Alcoa produced ~2.1 million metric tons of primary aluminum, driving ~56% of segment revenues. The operation includes molten-metal casting into ingots, billets, and slabs per customer specs—casting throughput exceeded 1.9 Mt in 2024, supporting contract sales and downstream margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Carbon Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpalcoa sustainability and carbon management centers on scaling the sustana product line value-chain cuts with billion committed to decarbonization projects through target net-zero by company is retrofitting legacy smelters boosting energy efficiency cut direct emissions notes a reduction in absolute from\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$1.1 billion invested in decarbonization through 2024\u003c\/li\u003e\n\u003cli\u003eNet-zero emissions target by 2050\u003c\/li\u003e\n\u003cli\u003e12% absolute emissions reduction 2019–2024\u003c\/li\u003e\n\u003cli\u003eSustana product line scaling across value chain\u003c\/li\u003e\n\u003cli\u003eRetrofitting legacy smelters for efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/palcoa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpalcoa manages a global logistics network rail trucking move bauxite alumina and finished aluminum to customers in aerospace automotive packaging alcoa shipped million tonnes of metal products cited as key lever protect billion annual revenue.\u003e\n\u003cpeffective coordination of carriers and inventory cut buffer costs amid freight volatility rates swung\u003e40%) and reduced lead times by 12% versus 2021.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShips ~5.6M tonnes product (2024)\u003c\/li\u003e\n\u003cli\u003eProtects ~USD 3.2B revenue via logistics\u003c\/li\u003e\n\u003cli\u003eOcean freight volatility \u0026gt;40% (2023–24)\u003c\/li\u003e\n\u003cli\u003eLead times down 12% vs 2021\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/peffective\u003e\u003c\/palcoa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlcoa 2024: 22Mt bauxite, 2.1Mt Al, $1.1B decarb spend, 12% CO2 cut, $3.2B revenue shield\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlcoa’s key activities: bauxite mining (~22 Mt\/yr, 2024), alumina refining (3.0–3.5 GJ\/t alumina; \u0026gt;99.5% Al2O3), primary aluminium smelting (~2.1 Mt, 2024; 1.9 Mt casting), $1.1B decarbonization investment to 2024 (12% CO2 cut vs 2019; net‑zero by 2050), and logistics shipping ~5.6 Mt product (2024) protecting ~USD 3.2B revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBauxite supply\u003c\/td\u003e\n\u003ctd\u003e22 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimary Al production\u003c\/td\u003e\n\u003ctd\u003e2.1 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCasting throughput\u003c\/td\u003e\n\u003ctd\u003e1.9 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDecarb spend\u003c\/td\u003e\n\u003ctd\u003eUS$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmissions cut\u003c\/td\u003e\n\u003ctd\u003e12% (2019–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments\u003c\/td\u003e\n\u003ctd\u003e5.6 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue protected\u003c\/td\u003e\n\u003ctd\u003eUS$3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Alcoa Business Model Canvas—not a mockup—and reflects the exact content and layout you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll instantly download this same professional file, fully editable and formatted for use in Word and Excel.\u003c\/p\u003e\n\u003cp\u003eNo placeholders, no surprises—what you see is the complete deliverable, ready to present, edit, and share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749823656313,"sku":"alcoa-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/alcoa-business-model-canvas.png?v=1772218911","url":"https:\/\/matrixbcg.com\/products\/alcoa-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}