{"product_id":"alaskaair-marketing-mix","title":"Alaska Air Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAlaska Air Group blends reliable service, tiered fares, extensive West Coast routes, and loyalty-driven promotions to target both leisure and business flyers; the full 4P’s Marketing Mix Analysis unpacks these elements with data-backed insights and strategic recommendations—perfect for professionals and students seeking actionable intelligence. Get the complete, editable report to save research time and apply a ready-made framework for presentations, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Tiered Cabin Classes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlaska Air Group offers First Class, Premium Class, and Main Cabin to match price points from premium business fares to budget-conscious travelers, driving ancillary revenue per passenger. By end-2025 the fleet refresh will standardize high-quality seating and extra-legroom across narrow-body and regional jets, covering ~330 aircraft after the 2023–25 program. This segmentation helped Alaska report a 2024 premium load factor of ~76% and yield uplift versus Main Cabin of ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMileage Plan Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Mileage Plan remains Alaska Air Group’s cornerstone product, driving repeat bookings with generous mile accruals and a partner network spanning 40+ airlines and travel brands; in 2024 members earned ~1.6 billion miles across the program. In 2025 the program enhanced integration with Hawaiian Airlines, expanding redemption routes and increasing cross-carrier redemptions by an estimated 12% year-over-year. This loyalty ecosystem lifts customer lifetime value—Alaska reports loyalty members generate roughly 65% of revenue passenger miles—and reduces churn through targeted tier benefits and partner offers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCargo and Freight Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlaska Air Group runs a dedicated freighter fleet and uses belly cargo on passenger flights, moving seafood, mail, and medical supplies to remote Alaskan communities; cargo revenue was about $510 million in 2024, roughly 8% of total revenue.\u003c\/p\u003e\n\u003cp\u003eThese logistics diversify income beyond tickets and improved margins during 2020–24, with cargo yield up ~12% year-over-year in 2024; reliability underpins Pacific Northwest supply chains and regional healthcare access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnboard Experience and Amenities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpalaska air group differentiates onboard with a west coast menu featuring local brands and high-speed satellite wi on of mainline fleet by the mobile app adds personalized in-flight digital concierge aiming to lift nps guest satisfaction reported yoy gain in\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e~90% fleet satellite Wi‑Fi; local-brand menu\u003c\/li\u003e\u003cli\u003e2025 launch: in-flight digital concierge via app\u003c\/li\u003e\u003cli\u003e2024: NPS +6 YoY; targets higher ancillary revenue\u003c\/li\u003e\n\u003c\/palaska\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Hawaiian Airlines Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing merger close in 2025, Alaska Air Group now operates Integrated Hawaiian Airlines Services, offering a dual-brand product that boosts West Coast–Hawaii frequency by about 25% and adds roughly 30 city-pair options, while keeping each carrier’s cultural identity and unified service standards.\u003c\/p\u003e\n\u003cp\u003eThe combined portfolio strengthens Alaska’s transpacific position, targeting higher-yield leisure traffic and improving network revenue—management projects $150–200 million incremental annual revenue from the Hawaii corridor by 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+25% frequency to Hawaii\u003c\/li\u003e\n\u003cli\u003e~30 new city-pairs\u003c\/li\u003e\n\u003cli\u003e$150–200M projected incremental annual revenue\u003c\/li\u003e\n\u003cli\u003eDual-brand, unified service standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlaska: Diversified revenue—strong premium, cargo $510M, Mileage Plan \u0026amp; Hawaii lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlaska’s product suite—First\/Premium\/Main Cabin, Mileage Plan loyalty, cargo, West Coast menus, and Wi‑Fi—drives diversified revenue: 2024 cargo $510M (8% revenue), premium load factor ~76%, premium yield +18% vs Main; Mileage Plan members = ~65% RPKs, 1.6B miles earned in 2024; post-2025 Hawaii integration adds ~25% frequency and $150–200M annual revenue by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCargo revenue\u003c\/td\u003e\n\u003ctd\u003e$510M (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium load factor\u003c\/td\u003e\n\u003ctd\u003e~76%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium yield uplift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMileage Plan miles\u003c\/td\u003e\n\u003ctd\u003e1.6B earned\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMembers RPKs\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet Wi‑Fi\u003c\/td\u003e\n\u003ctd\u003e~90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHawaii freq. lift\u003c\/td\u003e\n\u003ctd\u003e+25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHawaii revenue proj.\u003c\/td\u003e\n\u003ctd\u003e$150–200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Alaska Air Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground analysis in reality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Alaska Air Group's 4P's into a concise, leadership-ready snapshot that eases decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic West Coast Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlaska Air Group anchors West Coast operations at Seattle-Tacoma, Portland, San Francisco, and Los Angeles, which together accounted for roughly 62% of AS revenues in 2024 and handled over 45 million enplanements across those hubs in 2023–24.\u003c\/p\u003e\n\u003cp\u003eThese airports act as primary gateways for domestic and transpacific flows, giving Alaska high visibility and enabling 85%+ schedule reliability on core West Coast routes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpalaska air group prioritizes direct-to-consumer sales via alaskaair.com and its mobile app to cut distribution costs control the guest relationship saving an estimated million in third-party fees platforms are streamlined for ease of use offering real-time flight updates check-in boarding passes personalized offers tied mileage plan behavior. by year-end became primary touchpoint over interactions up from boosting ancillary revenue per passenger roughly what this hides: reliance on stability data privacy compliance retain that channel share.\u003e\n\u003c\/palaska\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneworld Alliance Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a Oneworld alliance member, Alaska Air Group extends reach to over 1,000 global destinations via codeshare and interline deals, enabling sales into markets it does not fly directly; in 2024 Alaska reported 25% of international bookings sourced through partner networks. This strategy avoids long‑haul fleet costs while maintaining revenue—partner ticketed sales added roughly $450M in 2024 ancillary and ticket revenue. Customers get seamless connections, through‑check baggage, and global mileage accrual and redemption across 14 Oneworld members, strengthening loyalty and yield management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirport Lounge Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlaska Air maintains physical presence via 30 Alaska Lounges and 100+ partner lounges at major U.S. airports, giving premium guests quiet spaces, refreshments, and business services that boost loyalty and yield higher ancillary spend.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Alaska expanded lounges into three newly integrated Hawaiian hubs, increasing lounge-accessed capacity by ~12% and strengthening service channels for high-value travelers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e30 Alaska Lounges; 100+ partner lounges\u003c\/li\u003e\n\u003cli\u003e2025 expansion: 3 Hawaiian hubs, +12% capacity\u003c\/li\u003e\n\u003cli\u003eServices: quiet spaces, refreshments, business centers\u003c\/li\u003e\n\u003cli\u003eDrives higher ancillary revenue and loyalty\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Connectivity via Horizon Air\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough subsidiary Horizon Air, Alaska Air Group connects 70+ small regional markets into Seattle and Portland hubs, routing ~2.1 million pax in 2024 and supporting the hub-and-spoke flow that feeds mainline transcontinental and international services.\u003c\/p\u003e\n\u003cp\u003eThe regional fleet—about 60 turboprops\/CRJs in 2024—serves fields larger jets can’t, capturing underserved demand and contributing roughly 8% of group passenger revenue while lowering feeder-market churn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e70+ regional markets served (2024)\u003c\/li\u003e\n\u003cli\u003e~2.1M regional passengers (2024)\u003c\/li\u003e\n\u003cli\u003e~60 small aircraft in fleet (2024)\u003c\/li\u003e\n\u003cli\u003e~8% of group passenger revenue from regionals (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlaska Airlines: Hub-driven growth, DTC app gains, $450M partner revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlaska centers hubs at SEA, PDX, SFO, LAX (62% of 2024 revenue; 45M+ enplanements 2023–24), favors DTC sales via alaskaair.com\/app (saved ~$120M in 2024; app = 70% interactions by 2025; +8% ancillaries), leverages Oneworld partners (25% intl bookings; ~$450M partner revenue 2024), operates 30 Alaska\/100+ partner lounges (+3 Hawaiian hubs in 2025), and Horizon feeds 70+ regionals (~2.1M pax; ~8% revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHub revenue share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnplanements\u003c\/td\u003e\n\u003ctd\u003e45M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp interactions\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner revenue\u003c\/td\u003e\n\u003ctd\u003e$450M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegionals pax\u003c\/td\u003e\n\u003ctd\u003e2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eAlaska Air Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Alaska Air Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749929595257,"sku":"alaskaair-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/alaskaair-marketing-mix.png?v=1772220406","url":"https:\/\/matrixbcg.com\/products\/alaskaair-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}