{"product_id":"akwel-automotive-marketing-mix","title":"AKWEL Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore AKWEL’s strategic blend of product innovation, value-based pricing, targeted distribution, and B2B\/B2C promotion in a concise preview—then unlock the full 4Ps Marketing Mix Analysis for a deep, editable report packed with real data, actionable insights, and presentation-ready slides to save you hours and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFluid Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAKWEL designs and makes fluid management systems that route fuel, oil, and water across vehicles, using advanced polymer and metal processing to meet OEM specs and resist pressures up to 30 bar; FY2024 fluids segment revenue ~€250m, ~18% of group sales.\u003c\/p\u003e\n\u003cp\u003eProducts are built for durability and leak-proof performance, cutting warranty claims—AKWEL reports defect rates under 0.5 ppm in 2024—and supply Tier‑1 automakers in Europe, NA, and Asia.\u003c\/p\u003e\n\u003cp\u003eBy end‑2025 AKWEL is integrating sensors for real‑time flow and temperature monitoring; connected modules rose to 22% of fluid orders in 2025 YTD, aiding predictive maintenance and reducing downtime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThermal Management for EVs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAKWEL 4P has scaled EV thermal-management revenue to €72m in 2024, supplying cooling circuits and battery thermal management systems that keep cells at 20–40°C, improving range and safety; studies show a 10–15% range gain from optimal thermal control. The group’s lightweight piping and high-performance connectors cut system mass by ~18% versus steel, matching EV platform needs. These systems support OEM programs with projected CAGR of 28% in AKWEL’s EV segment through 2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMechanism and Structural Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAKWEL’s Mechanism and Structural Components line supplies precision parts—door handles, hinges, fuel flaps—that blend aesthetics with load-bearing reliability; 2024 sales of mechatronic closures grew 12% y\/y, representing about 8% of group revenue (€1.05bn total revenue in 2024).\u003c\/p\u003e\n\u003cp\u003eThe firm embeds electronic locking and sensing via mechatronics, reducing actuator count by ~18% and cutting average assembly time by 14% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eParts comply with FMVSS and UNECE safety regs and pass fatigue tests exceeding 1 million cycles, supporting vehicle structural integrity and reducing warranty claims by 9% on covered models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAKWEL has scaled recycled and bio-based polymer components, responding to EU CO2 and REACH rules; by 2025 ~18% of polymer revenue targets are from sustainable lines, helping OEMs cut product lifecycle CO2 by ~20% versus virgin materials.\u003c\/p\u003e\n\u003cp\u003eEngineering preserves virgin-equivalent specs (tensile, heat deflection) so fit, safety, and warranty costs stay unchanged, supporting OEM circular targets and residual value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 target: 18% polymer revenue from sustainable lines\u003c\/li\u003e\n\u003cli\u003eLifecycle CO2 cut: ~20% vs virgin\u003c\/li\u003e\n\u003cli\u003eSpecs: parity on tensile\/HDT to avoid warranty impacts\u003c\/li\u003e\n\u003cli\u003eDrives OEM compliance with EU circular and CO2 rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmission Control Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAKWEL 4P still supplies selective catalytic reduction (SCR) systems and blow-by tubes for ICE and hybrid engines, addressing NOx cuts required by Euro 7; in 2024 AKWEL group reported ~€1.1bn sales, with emission-control components a core margin driver.\u003c\/p\u003e\n\u003cp\u003eThe unit emphasis is on lighter, more efficient parts—weight reductions up to 15% reported—lowering OEM fleet CO2 during the EV transition and preserving aftermarket and OEM revenues.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSCR + blow-by = NOx reduction to meet Euro 7\u003c\/li\u003e\n\u003cli\u003e2024 AKWEL revenue ~€1.1bn; emission parts core\u003c\/li\u003e\n\u003cli\u003eWeight cuts up to 15% improve OEM CO2\u003c\/li\u003e\n\u003cli\u003eSupports ICE\/hybrid compliance during EV rollout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAKWEL: High‑precision, low‑carbon fluid \u0026amp; EV thermal growth—€1.05bn group, €250m fluids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAKWEL makes leak‑proof fluid and thermal systems; FY2024 fluids revenue ~€250m (18% group). EV thermal sales €72m in 2024; EV segment CAGR target 28% to 2028. Defect rate \u0026lt;0.5 ppm (2024); mechatronic closures = 8% of €1.05bn (€84m) with 12% y\/y growth. Sustainable polymers target 18% revenue by 2025, cutting lifecycle CO2 ~20% vs virgin.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFluids revenue\u003c\/td\u003e\n\u003ctd\u003e€250m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV thermal\u003c\/td\u003e\n\u003ctd\u003e€72m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€1.05bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefect rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.5 ppm (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable polymer target\u003c\/td\u003e\n\u003ctd\u003e18% revenue (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AKWEL’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis and support benchmarking, strategy audits, or market-entry plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AKWEL’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for rapid decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Production Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAKWEL operates over 40 manufacturing sites in more than 20 countries, keeping production close to customers to cut logistics costs and shorten lead times; in 2024 this local footprint supported €1.1bn in revenues. By reducing long-distance shipping, the strategy lowers scope 3 transport emissions—AKWEL reported a 12% drop in CO2 per revenue unit from 2020–2024. With factories across Europe, Asia and the Americas, the group maintains supply resilience and flexibility to regional demand shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-OEM Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAKWEL primarily uses direct-to-OEM distribution, selling B2B to automakers like Stellantis, Renault-Nissan, and Ford; direct sales accounted for over 85% of 2024 revenue (€1.35bn of €1.59bn consolidated sales). \u003c\/p\u003e\n\u003cp\u003eThe model requires deep integration with customers’ assembly lines and production schedules, with engineers co-designing fit and tooling to meet cycle times. \u003c\/p\u003e\n\u003cp\u003eLong-term contracts and Just-In-Time delivery are standard; in 2024 AKWEL achieved 99.2% on-time delivery and reduced inventory days to 22, supporting OEM takt times. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic R\u0026amp;D Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAKWEL operates strategic R\u0026amp;D centers in major automotive hubs (France, Germany, USA) to co-engineer with OEMs, enabling influence on vehicle architecture from concept stage; these centers supported 22% of new product launches in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Channel Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs an OEM supplier, AKWEL also sells replacement parts through specialized aftermarket networks, covering workshops and distributors across Europe and North America; aftermarket sales accounted for roughly 8% of 2024 revenue, about €140m of total €1.75bn. \u003c\/p\u003e\n\u003cp\u003eThis channel keeps high-quality components available for repairs across vehicle lifecycles, giving steady cash flow partly decoupled from new-car cycles and reducing revenue volatility. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAftermarket ≈8% of 2024 sales (~€140m)\u003c\/li\u003e\n\u003cli\u003eDistribution: Europe, North America, aftermarket networks\u003c\/li\u003e\n\u003cli\u003eBenefit: recurring revenue, lifecycle coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAKWEL uses advanced EDI (electronic data interchange) and digital platforms to sync inventory and logistics with suppliers and OEMs, enabling real-time order tracking and automated replenishment.\u003c\/p\u003e\n\u003cp\u003eThese systems cut lead-time variance and supported a 12% inventory turnover improvement in 2024; by end-2025 they are key to handling global trade complexity and demand swings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: orders visible end-to-end\u003c\/li\u003e\n\u003cli\u003eAutomated replenishment: reduces stockouts, raises OTIF\u003c\/li\u003e\n\u003cli\u003e12% inventory turnover gain in 2024\u003c\/li\u003e\n\u003cli\u003eCritical for 2025 global trade volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAKWEL: 40+ sites, €1.1bn production revenue, 99.2% OTIF, 12% CO2 \u0026amp; inventory gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAKWEL places production near OEMs with 40+ sites in 20+ countries, supporting €1.1bn revenue in 2024 and cutting scope 3 transport emissions by 12% (2020–2024); direct OEM sales were 85% (€1.35bn) while aftermarket ≈8% (€140m). Just-In-Time delivery hit 99.2% OTIF and inventory days fell to 22 in 2024; EDI\/digital platforms drove a 12% inventory turnover gain.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\/Countries\u003c\/td\u003e\n\u003ctd\u003e40+\/20+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (production footprint)\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect OEM share\u003c\/td\u003e\n\u003ctd\u003e85% (€1.35bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003e8% (€140m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTIF\u003c\/td\u003e\n\u003ctd\u003e99.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2\/rev drop\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover gain\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eAKWEL 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full AKWEL 4P's Marketing Mix analysis you'll receive instantly after purchase—no samples or mockups, just the final, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750207926649,"sku":"akwel-automotive-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/akwel-automotive-marketing-mix.png?v=1772223184","url":"https:\/\/matrixbcg.com\/products\/akwel-automotive-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}