{"product_id":"akerbp-marketing-mix","title":"Aker BP Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Aker BP’s product offerings, pricing model, distribution footprint, and promotion tactics combine to secure upstream energy leadership—this concise preview hints at strategic levers; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Crude Oil Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAker BP markets multiple crude grades—blended into North Sea Brent and field-specific streams like Alvheim and Edvard Grieg—yielding high API gravity and low sulfur preferred by European refineries.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 Aker BP shifted mix toward lighter barrels, lifting average API to ~36° and reducing sulfur below 0.3% wt, improving slate value vs 2022 by an estimated $4–6\/boe.\u003c\/p\u003e\n\u003cp\u003eThese liquid hydrocarbons remain the company’s main revenue source, with liquids producing ~70% of 2025 sales and meeting global demand for transport fuels and petrochemical feedstocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas for European Energy Security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAker BP’s natural gas is core to its portfolio, supplying ~15 TWh of dry gas in 2024 via Norway’s pipeline grid to the UK and Continental Europe, backing European energy security with firm deliveries and contracts. \u003c\/p\u003e\n\u003cp\u003eMarketed as a transition fuel, its emissions intensity is ~50–60 g CO2e\/MJ lower than coal for power, supporting utilities’ switching and compliance with EU ETS pricing pressures (2024 average €80\/t CO2). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Liquids and Condensates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAker BP also produces natural gas liquids—ethane, propane, and butane—extracted during processing and sold to plastics and chemical makers; in 2024 NGL sales contributed about 7% of hydrocarbon sales volume, supporting EBITDA margins. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Carbon Intensity Barrels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAker BP markets low-carbon intensity barrels, targeting among the lowest CO2 per barrel in the industry by reporting ~2–4 kg CO2e\/boe for electrified fields versus global averages ~20–25 kg CO2e\/boe (2024 industry figures), appealing to ESG-driven buyers and refiners.\u003c\/p\u003e\n\u003cp\u003eUsing power-from-shore at Johan Sverdrup and Edvard Grieg cuts field emissions and creates a premium product attractiveness as carbon taxes and EU ETS costs (€80+\/t CO2 in 2024) raise downstream input prices.\u003c\/p\u003e\n\u003cp\u003eThat decarbonized output supports price resilience, long-term offtake contracts, and lower carbon adjustment costs for partners—strengthening Aker BP’s competitive edge.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReported scope-1 intensity ~2–4 kg CO2e\/boe (electrified fields, 2024)\u003c\/li\u003e\n\u003cli\u003eGlobal average ~20–25 kg CO2e\/boe (2024)\u003c\/li\u003e\n\u003cli\u003eEU ETS price ~€80+\/t CO2 (2024), raising value of low-carbon barrels\u003c\/li\u003e\n\u003cli\u003eKey fields: Johan Sverdrup, Edvard Grieg—powered from shore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Subsurface and Operational Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAker BP pairs production with a digitized operational model and subsea tech, using advanced seismic data and digital twins to boost recovery rates and extend mature-field life.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Aker BP reported ~35% uplift in recovery potential from digital interventions on select blocks and targeted 2025 capex of ~NOK 30bn to scale subsea and digital projects, improving supply reliability to long-term offtakers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDigital twins raise recovery ~10–35%\u003c\/li\u003e\n\u003cli\u003eAdvanced seismic cuts drilling uncertainty\u003c\/li\u003e\n\u003cli\u003eNOK 30bn 2025 capex for subsea\/digital\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAker BP: Low‑sulfur light crude, 70% liquids, ultra‑low emissions, NOK30bn capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAker BP sells light, low-sulfur crude (avg API ~36°, S \u0026lt;0.3% in 2025), liquids ≈70% of 2025 sales, gas ≈15 TWh in 2024, NGLs ~7% volume; scope‑1 intensity ~2–4 kg CO2e\/boe (electrified fields) vs global 20–25 kg (2024); 2025 capex ~NOK 30bn for subsea\/digital boosting recovery 10–35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg API (2025)\u003c\/td\u003e\n\u003ctd\u003e~36°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquids share (2025)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas sold (2024)\u003c\/td\u003e\n\u003ctd\u003e~15 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGL share (2024)\u003c\/td\u003e\n\u003ctd\u003e~7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope‑1 intensity (2024)\u003c\/td\u003e\n\u003ctd\u003e2–4 kg CO2e\/boe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 capex\u003c\/td\u003e\n\u003ctd\u003e~NOK 30bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Aker BP’s Product, Price, Place, and Promotion strategies, grounded in real operating practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Aker BP’s 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and eases stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Focus on the Norwegian Continental Shelf\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAker BP operates exclusively on the Norwegian Continental Shelf (NCS), which in 2024 held Norway’s estimated 8–10 billion barrels oil equivalent (boe) in recoverable resources and delivered GDP-stable tax regimes with petroleum tax rates around 78% including special tax. By concentrating assets on the NCS, Aker BP leverages deep local expertise, infrastructure and a predictable regulatory framework, cutting geopolitical risk versus peers in Libya or Nigeria. In 2024 Aker BP produced ~240,000 boe\/day, underlining scale from this focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Production Hubs and Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAker BP centers production at hubs: Alvheim, Edvard Grieg, Ivar Aasen, Skarv and Valhall, which handle extraction and first-stage processing before export; combined 2024 production was about 300 mboe\/d (thousand barrels oil equivalent per day). \u003c\/p\u003e\n\u003cp\u003eYggdrasil development reached first oil in 2025, adding ~25 mboe\/d peak capacity and expanding Aker BP’s North Sea footprint, supporting estimated 2026 group production near 325 mboe\/d.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Pipeline Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAker BP uses the Gassled pipeline network to move ~2–3 bcm\/year from its Norwegian North Sea fields to landing terminals in Europe and the UK, giving a direct, low-cost distribution channel to industrial and residential consumers.\u003c\/p\u003e\n\u003cp\u003eGassled’s \u0026gt;99% uptime in 2024 underpins Aker BP’s ability to meet firm delivery contracts, supporting the company’s 2024 gas revenues of about NOK 8.5 billion and stable cash flow.\u003c\/p\u003e\n\u003cp\u003eThat pipeline reliability reduces third-party transit risk and tariff exposure, helping Aker BP secure long-term offtake agreements and protect margins in volatile gas markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnshore Terminals and Export Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOnshore terminals like Sture and Mongstad receive Aker BP oil via subsea pipelines or shuttle tankers, serving as the gateway to global markets and enabling deliveries to refineries across the Atlantic and beyond.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Aker BP exported roughly 140 kbpd (thousand barrels per day) through Norwegian terminals, cutting transit times and logistics costs—Sture handles crude blending and Mongstad offers deepwater loading for larger tankers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShorter transit: reduces time-to-sale and inventory carry\u003c\/li\u003e\n\u003cli\u003eScale: supports shuttle tankers and VLCC via Mongstad\u003c\/li\u003e\n\u003cli\u003eExport reach: direct access to Atlantic refineries\u003c\/li\u003e\n\u003cli\u003e2024 export ~140 kbpd from Norwegian terminals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Operations and Remote Control Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpaker bp operates onshore digital operations and remote control centers that monitor offshore production in real time enabling optimized flow management faster logistics responses without constant platform staffing.\u003e\n\u003cpthis virtual control reduces downtime and incident risk in aker bp reported a reduction unplanned shutdowns after scaling digital monitoring improving uptime conserving roughly lost-production value.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time monitoring across 30+ fields\u003c\/li\u003e\n\u003cli\u003e15% fewer unplanned shutdowns (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated $75m saved in 2024\u003c\/li\u003e\n\u003cli\u003eLess on-platform staffing, faster logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/paker\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAker BP scales to 325 mboe\/d by 2026—hub strategy, 99% gas uptime, $75m ops savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAker BP concentrates assets on the Norwegian Continental Shelf, producing ~240 mboe\/d in 2024 and projected ~325 mboe\/d in 2026 after Yggdrasil; uses hubs (Alvheim, Grieg, Ivar Aasen, Skarv, Valhall) and Gassled (~2–3 bcm\/yr, \u0026gt;99% uptime in 2024) plus Sture\/Mongstad exports (~140 kbpd in 2024); digital ops cut unplanned shutdowns 15% in 2024, saving ~$75m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025–26\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e~240 mboe\/d\u003c\/td\u003e\n\u003ctd\u003e~325 mboe\/d (2026 est)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e~140 kbpd\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas via Gassled\u003c\/td\u003e\n\u003ctd\u003e2–3 bcm\/yr; \u0026gt;99% uptime\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOps impact\u003c\/td\u003e\n\u003ctd\u003e15% fewer shutdowns; ~$75m saved\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAker BP 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Aker BP 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750418755961,"sku":"akerbp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/akerbp-marketing-mix.png?v=1772224809","url":"https:\/\/matrixbcg.com\/products\/akerbp-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}