{"product_id":"aimia-bcg-matrix","title":"Aimia Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAimia’s BCG Matrix preview highlights how its loyalty assets and partnerships may map into Stars, Cash Cows, Question Marks, or Dogs based on market share and growth—revealing strategic pressure points and capital allocation choices. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products and business units stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCortland International Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCortland International Growth has become a high-growth leader in high-performance synthetic fiber rope and netting, posting an 8.0% revenue rise in Q2 2025 and serving maritime, aerospace, and offshore energy where its tech edge secures market share.\u003c\/p\u003e\n\u003cp\u003eIt reinvests cash into operations and sales-force expansion, yet delivered 36% EBITDA growth year-over-year through mid-2025, signaling strong unit economics.\u003c\/p\u003e\n\u003cp\u003eGiven rising margins and sector criticality, Cortland sits as a Star in Aimia’s BCG matrix with clear potential to convert to a Cash Cow as cash consumption tapers and EBITDA scales further.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBozzetto Specialty Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBozzetto Specialty Chemicals, a 100-year leader, holds high market share in textiles and construction and showed steady 2025 revenue growth; by Q3 2025 it posted nearly $51.0 million in Adjusted EBITDA, marking a strong profitability turnaround.\u003c\/p\u003e\n\u003cp\u003eClassified as a mature leader in Aimia’s BCG Matrix, Bozzetto’s 2025 organic sales growth (~8–10%) and investments in ESG green chemicals keep it positioned as a high-growth star within the portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG-Focused Product Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAimia’s push into ESG-compliant products via core holdings targets the green industrial market, which McKinsey estimated reached US$1.1 trillion in 2023 and grew ~8% annually to 2025. Bozzetto’s sustainable textile and water-dispersion solutions meet tightening EU and US regs, lifting demand—company-reported orders rose 22% in H1 2025. This regulatory alignment gives Aimia a competitive edge and supported a 3–5 percentage-point CAGR market share gain in high-growth segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaritime and Offshore Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaritime and offshore energy are shifting from steel to synthetic fiber ropes, driving double-digit CAGR demand; Cortland reported higher-margin synthetic sales volumes up 18% in 2025 and revenue mix tilt to 62% high-performance products.\u003c\/p\u003e\n\u003cp\u003eFirst-to-market advanced synthetic offerings give Cortland a durable premium pricing edge and scale benefits, positioning the segment as a Star with strong upside and expected margin expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 volume +18%\u003c\/li\u003e\n\u003cli\u003eHigh-performance mix 62%\u003c\/li\u003e\n\u003cli\u003ePrice premium ~15%\u003c\/li\u003e\n\u003cli\u003eMarket CAGR (2025–30) est. 12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidated Core Holding Performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe combined performance of Aimia's core industrial holdings hit the low end of the $88–$95M Adjusted EBITDA guidance for 2025, reporting about $88.5M, driven by cost cuts and targeted product placement.\u003c\/p\u003e\n\u003cp\u003eThese units lead peers in margin expansion—average EBITDA margin ~18% vs. peer 13%—and kept market share despite U.S. tariffs, showing true Star status in the BCG matrix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 Adj. EBITDA ~88.5M\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~18%\u003c\/li\u003e\n\u003cli\u003ePeer margin ~13%\u003c\/li\u003e\n\u003cli\u003eMaintained market share vs tariffs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCortland \u0026amp; Bozzetto Propel Aimia to ~18% Margins with Strong Growth and EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCortland and Bozzetto are Stars in Aimia’s BCG matrix: Cortland shows 8.0% revenue growth Q2 2025, 18% volume rise, 62% high-performance mix and 36% EBITDA YoY; Bozzetto posts ~8–10% sales growth, $51.0M Adj. EBITDA by Q3 2025 and 22% H1 order growth—both drive portfolio margins to ~18% vs peer 13%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eCortland\u003c\/th\u003e\n\u003cth\u003eBozzetto\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue growth\u003c\/td\u003e\n\u003ctd\u003e8.0% (Q2 2025)\u003c\/td\u003e\n\u003ctd\u003e8–10% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e$51.0M (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\/mix\u003c\/td\u003e\n\u003ctd\u003e+18% vol; 62% HP\u003c\/td\u003e\n\u003ctd\u003e22% order growth H1 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e~18% portfolio\u003c\/td\u003e\n\u003ctd\u003e~18% portfolio\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Aimia's units with strategic recommendations for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Aimia BCG Matrix placing each business unit in a quadrant for swift portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGiovanni Bozzetto S.p.A.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGiovanni Bozzetto S.p.A. acted as Aimia’s classic cash cow in 2025, generating ~€180m EBITDA and ~€120m free cash flow, funding corporate overhead and €60m in share buybacks.\u003c\/p\u003e\n\u003cp\u003eSlated for divestiture in early 2026 to unlock capital, Bozzetto’s mature chemical-solutions footprint—1,500 global customers—sustained high gross margins (~38%) with minimal new-marketing spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTax Loss Carry-Forwards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAimia holds about $1.1 billion in tax loss carry-forwards, a cash cow that shields future taxable income and reduces cash tax outflows for profitable subsidiaries.\u003c\/p\u003e\n\u003cp\u003eUsing these losses can boost net cash flow—if fully utilized in 2025 they could lower taxes by roughly $250–300 million at typical statutory rates, freeing funds for reinvestment without extra capex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Allocation Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe transition to a permanent-capital vehicle lets Aimia milk gains from mature holdings to fund new strategic acquisitions, while preserving long-term control. In 2025 steady cash flow financed a $27.0 million tax-refund recovery and supported roughly $45–60 million of debt repayments at the Bozzetto level. This disciplined capital-allocation kept liquidity ratios healthy, with net cash from operations covering \u0026gt;1.2x of short-term obligations. Mature assets now act as reliable cash cows for growth funding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHoldCo Cost Reduction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAimia cut HoldCo cost guidance to $9 million for 2025 (reported Feb 2025), down from about $14M in 2023, freeing roughly $5M of annual cash to retain at the parent level and boosting consolidated free cash flow.\u003c\/p\u003e\n\u003cp\u003eStreamlining admin and trimming professional fees improved operating leverage; assuming 35% tax and no dividend sweep, the net cash retained adds ~$3.25M to funds available for buybacks or reinvestment.\u003c\/p\u003e\n\u003cp\u003eThis lean HoldCo raises the share of subsidiary profits available for shareholder returns, supporting targeted share repurchases and enhancing return on equity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 HoldCo cost guidance: $9M\u003c\/li\u003e\n\u003cli\u003eReduction vs 2023: ~$5M\u003c\/li\u003e\n\u003cli\u003eEstimated net cash benefit after tax: ~$3.25M\u003c\/li\u003e\n\u003cli\u003eUse: buybacks, reinvestment, shareholder initiatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShare Buyback Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe consistent cash generation from Aimia’s core businesses funded renewal and execution of its normal course issuer bid (NCIB) for 2025 and 2026; by 31 Jan 2026 the company repurchased ~48% of allowable shares, returning roughly CAD 45m to shareholders.\u003c\/p\u003e\n\u003cp\u003eThis repurchase pattern confirms a cash cow approach: excess free cash flow directed to buybacks rather than low-return expansion, boosting EPS and ownership for remaining shareholders.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNCIB renewed for 2025–2026\u003c\/li\u003e\n\u003cli\u003e~48% of allowable shares repurchased by 31 Jan 2026\u003c\/li\u003e\n\u003cli\u003e~CAD 45m returned via buybacks\u003c\/li\u003e\n\u003cli\u003eImproved EPS and shareholder ownership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong 2025 cash flows, $1.1bn NOLs \u0026amp; active buybacks fuel debt paydown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBozzetto drove ~€180m EBITDA and ~€120m FCF in 2025, funding €60m buybacks; Aimia’s $1.1bn tax NOLs could cut 2025 cash taxes by ≈$250–300m if usable. HoldCo costs fell to $9m (2025), freeing ~$3.25m after tax; NCIB returned ~CAD45m by 31 Jan 2026 (~48% allowable). Cash cows funded debt paydown and M\u0026amp;A capital while sustaining liquidity (\u0026gt;1.2x short-term coverage).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBozzetto EBITDA\u003c\/td\u003e\n\u003ctd\u003e€180m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBozzetto FCF\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTax NOLs\u003c\/td\u003e\n\u003ctd\u003e$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNCIB returns\u003c\/td\u003e\n\u003ctd\u003eCAD45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoldCo cost\u003c\/td\u003e\n\u003ctd\u003e$9m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eAimia BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Aimia BCG Matrix report you'll receive after purchase—fully formatted, analysis-ready, and free of watermarks or demo content. Crafted by strategy professionals, the document combines clear visual matrices with concise market insights to support decision-making. After buying, the full file is immediately downloadable and editable for presentations, client deliverables, or internal planning. No surprises—just the same high-quality report shown here, ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748218679673,"sku":"aimia-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aimia-bcg-matrix.png?v=1772206200","url":"https:\/\/matrixbcg.com\/products\/aimia-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}