{"product_id":"agl-marketing-mix","title":"AGL Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AGL’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to drive customer value and market share; the full 4P’s Marketing Mix Analysis delivers a presentation-ready, editable report with data-driven insights, practical examples, and strategic recommendations—perfect for professionals, students, and consultants seeking to save time and apply proven marketing frameworks. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Energy Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAGL supplies electricity and gas to ~3.7 million customer accounts across residential, small business and large industrial sectors in Australia, blending thermal stations with growing renewables—AGL owned capacity: ~8.0 GW in 2025 with ~2.8 GW from wind and solar and ~4.2 GW from thermal assets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAGL's Renewable Energy Solutions now include solar panels, battery storage and wind integration, with GreenChoice options letting customers fund renewables within standard plans; in 2025 AGL reported 28% YoY growth in rooftop solar installs and 150 MWh of new battery capacity added in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelecommunications and Bundled Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAGL expanded into internet and mobile plans alongside energy, creating bundled services that raised average revenue per user (ARPU) by an estimated 8% in FY2024 and reduced churn by ~15% versus standalone energy contracts.\u003c\/p\u003e\n\u003cp\u003eBundling leverages AGL’s billing and CRM to cut acquisition costs; shared billing saved about A$12 per customer annually in 2024, enabling competitively priced connectivity add-ons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpagl offers dedicated ev charging plans and home charger installation services to support transport electrification targeting off-peak pricing that cuts costs by up compared with peak rates.\u003e\u003cpthis product line aligns with australia target to reach light-vehicle ev sales share and supports national decarbonization while tapping a residential charging market projected at au by\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated EV tariffs—off-peak savings ~40%\u003c\/li\u003e\n\u003cli\u003eHome charger installs—bundled service and financing\u003c\/li\u003e\n\u003cli\u003eAddresses 50% EV sales target by 2030\u003c\/li\u003e\n\u003cli\u003eResidential EV charging market ~AU$1.2bn (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pagl\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrchestration and Virtual Power Plants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAGL uses smart controls to enroll solar-battery homes in a Virtual Power Plant (VPP), aggregating distributed energy to supply grid needs during peaks and reduce wholesale exposure.\u003c\/p\u003e\n\u003cp\u003eParticipants earn credits—AGL reported over 10,000 VPP customers by Dec 2025, with average annual household payments around A$400, turning assets into recurring income.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eAGL VPP \u0026gt;10,000 customers (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eAvg A$400\/household\/year in credits\u003c\/li\u003e\n\u003cli\u003eReduces peak supply costs, boosts grid resilience\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAGL: 3.7M customers, 8GW capacity, renewables surge \u0026amp; VPP\/bundles boost ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAGL supplies ~3.7M accounts; 2025 capacity ~8.0 GW (2.8 GW wind\/solar, 4.2 GW thermal). Renewables: rooftop solar installs +28% YoY (2025), battery adds 150 MWh (FY2024); VPP \u0026gt;10,000 customers, avg A$400\/yr credits. Bundles raised ARPU ~8% (FY2024), cut churn ~15%; EV charging market ~A$1.2bn (2025), off-peak tariffs save ~40%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer accounts\u003c\/td\u003e\n\u003ctd\u003e~3.7M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e8.0 GW (2.8 GW renew, 4.2 GW thermal)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRooftop solar growth\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery added\u003c\/td\u003e\n\u003ctd\u003e150 MWh (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVPP customers\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;10,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVPP avg credits\u003c\/td\u003e\n\u003ctd\u003eA$400\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU lift from bundles\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV market size\u003c\/td\u003e\n\u003ctd\u003e~A$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV off-peak savings\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AGL’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of AGL’s market positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AGL’s 4P insights into a compact, presentation-ready summary that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe AGL mobile app and web portal serve as the primary interaction points, handling 78% of customer logins and 64% of bill payments in FY2024, enabling real-time usage monitoring, payments, and plan changes without branches; this digital-first distribution reached customers in all states, supporting 4.2 million active accounts and reducing service costs by an estimated A$28 per account annually versus in-person channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Electricity Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAGL serves as a major retailer across the National Electricity Market (NEM), delivering energy to NSW, Victoria, South Australia and Queensland via the interconnected grid; in FY2024 AGL reported ~3.2 million customer accounts, underscoring broad reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Third-Party Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAGL partners with hardware retailers (e.g., Bunnings) and commercial developers to bundle energy and telecom installs into new homes and renovations, reaching customers at point-of-purchase; in FY2024 these indirect channels contributed an estimated 18% of residential customer additions and supported AGL’s move to capture ~A$120m in cross-sell revenue. Such third-party routes extend reach beyond direct sales and lower customer acquisition cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Direct Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAGL deploys a direct sales force for large corporate clients, handling complex energy procurement and sustainability needs with dedicated account teams; in 2024 AGL’s C\u0026amp;I segment served customers with average annual contracts worth ~AUD 4.2m, targeting high-volume users.\u003c\/p\u003e\n\u003cp\u003eThis high-touch channel supplies tailored solutions—on-site metering, bespoke renewable PPAs, and logistics—for heavy industry, improving retention and procurement efficiency by ~15% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated account teams for large contracts (~AUD 4.2m avg)\u003c\/li\u003e\n\u003cli\u003eBespoke renewable PPAs and on-site metering\u003c\/li\u003e\n\u003cli\u003eLogistics and procurement efficiency up ~15% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAGL keeps regional hubs and runs community programs and local support services across NSW and Victoria, including near Hunter Valley and Latrobe Valley, to complement its digital channels and site-heavy asset base.\u003c\/p\u003e\n\u003cp\u003eThese hubs preserved customer access in non-metro areas, backing brand trust; AGL reported 2024 community investment of A$5.6m and 62 local events, tying support to major generation sites.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional hubs: presence near Hunter, Latrobe\u003c\/li\u003e\n\u003cli\u003e2024 community spend: A$5.6m\u003c\/li\u003e\n\u003cli\u003eLocal events: 62 in 2024\u003c\/li\u003e\n\u003cli\u003ePurpose: access, trust, asset support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAGL digital-first drives 78% logins, A$120m cross-sell and A$28\/account savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAGL’s digital-first distribution (app\/web) handled 78% of logins and 64% of bill payments in FY2024, supporting 4.2m active accounts and saving ~A$28\/account vs branches; NEM retail reach covered NSW, VIC, SA, QLD with ~3.2m accounts in FY2024. Indirect channels (Bunnings, developers) drove ~18% of residential adds and ~A$120m cross-sell revenue; C\u0026amp;I direct sales averaged ~A$4.2m contracts, boosting procurement efficiency ~15% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive accounts (app\/web)\u003c\/td\u003e\n\u003ctd\u003e4.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail accounts (NEM)\u003c\/td\u003e\n\u003ctd\u003e3.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp\/web logins\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBill payments digital\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaving per account\u003c\/td\u003e\n\u003ctd\u003eA$28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndirect adds\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell revenue\u003c\/td\u003e\n\u003ctd\u003eA$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg C\u0026amp;I contract\u003c\/td\u003e\n\u003ctd\u003eA$4.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement efficiency gain\u003c\/td\u003e\n\u003ctd\u003e15% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAGL 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AGL 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. \u003c\/p\u003e\n\u003cp\u003eThis comprehensive document covers Product, Price, Place and Promotion with editable sections for customization to your needs. \u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact final version—ready to download and use immediately upon checkout. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750436614521,"sku":"agl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/agl-marketing-mix.png?v=1772224954","url":"https:\/\/matrixbcg.com\/products\/agl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}