{"product_id":"afarak-marketing-mix","title":"Afarak Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Afarak’s product mix, pricing architecture, distribution channels, and promotion tactics combine to drive market performance—this concise preview highlights key strengths and gaps; purchase the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report with actionable insights, benchmarking data, and strategic recommendations to apply directly in business planning or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpeciality Chrome Alloys\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAfarak produces high-quality ferrochrome and speciality chrome alloys used in stainless steel and heat-resistant metals, with output concentrated at processing plants in Germany and Turkey.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Afarak emphasized low-carbon and high-purity grades meeting strict mill specs; speciality alloys accounted for about 28% of product revenue in H1 2025, supporting higher margins versus standard chrome.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrude Chrome Ore\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAfarak’s crude chrome ore, mined from its South African assets, supplied 0.35 Mt in 2024 and feeds both internal ferrochrome plants and external buyers, underpinning the global chrome value chain for metallurgical and chemical use. Vertical integration cuts cost volatility and ensures ~95% product consistency and faster shipment lead times, supporting FY2024 revenue of €210m and improving gross margins vs spot-purchased ore.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStainless Steel Feedstocks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAfarak supplies stainless steel feedstocks—critical chemicals that reduce corrosion and boost hardness—serving ~15% of global stainless smelters in 2025 and supporting infrastructure and automotive chains with tailored blends for specific smelting recipes.\u003c\/p\u003e\n\u003cp\u003eThe product line is adjusted quarterly and invested €12m in R\u0026amp;D in 2024 to meet rising duplex and 6% Mo grades demand; this aligns with a 3.8% annual growth in stainless production (2020–2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Energy Metals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAfarak expanded its resource division in 2025 to supply metals for sustainable energy tech, targeting battery and electrification markets and aiming for 15–25% higher resource recovery versus 2020 baselines.\u003c\/p\u003e\n\u003cp\u003eThe company is optimizing smelting energy use to cut alloy carbon intensity by ~30% per tonne by 2027 through electrification and waste-heat recovery, lowering Scope 1 emissions.\u003c\/p\u003e\n\u003cp\u003eThese moves position Afarak as a preferred supplier for ESG-driven industrial buyers, supporting greener supply chains and potential price premiums.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 focus: energy transition metals\u003c\/li\u003e\n\u003cli\u003eResource recovery +15–25% vs 2020\u003c\/li\u003e\n\u003cli\u003eTarget carbon intensity cut ~30%\/t by 2027\u003c\/li\u003e\n\u003cli\u003eServes battery, EV, renewable sectors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Metallurgical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAfarak provides customized metallurgical solutions—bespoke chemical compositions made with client collaboration to hit target melting points, durability, and conductivity—moving beyond commodity alloy grades.\u003c\/p\u003e\n\u003cp\u003eThis focus lets Afarak target high-margin niches; in 2024 bespoke sales grew ~12% year-over-year and accounted for an estimated 18% of product revenue, lifting gross margins by ~3 percentage points versus commodity lines.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClient-collab R\u0026amp;D shortened specs to 10–14 weeks\u003c\/li\u003e\n\u003cli\u003e18% revenue share from bespoke alloys (2024 est.)\u003c\/li\u003e\n\u003cli\u003e12% YoY bespoke sales growth (2024)\u003c\/li\u003e\n\u003cli\u003e~3ppt higher gross margin vs commodity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfarak: high‑purity, low‑carbon chrome—speciality mix boosts margins; -30% CO₂ by 2027\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAfarak makes low-carbon, high-purity ferrochrome and speciality chrome alloys; speciality alloys were ~28% of product revenue in H1 2025, bespoke alloys ~18% in 2024, lifting gross margins ~3ppt. Vertical integration used 0.35 Mt crude ore in 2024, supporting FY2024 revenue €210m and ~95% product consistency. Target: cut carbon intensity ~30%\/t by 2027; R\u0026amp;D €12m in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e€210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrude ore used (2024)\u003c\/td\u003e\n\u003ctd\u003e0.35 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpeciality share (H1 2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBespoke share (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D (2024)\u003c\/td\u003e\n\u003ctd\u003e€12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon cut target\u003c\/td\u003e\n\u003ctd\u003e~30%\/t by 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Afarak’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Afarak’s 4P marketing analysis into a concise, leadership-ready summary that clarifies product positioning, pricing levers, placement channels, and promotion tactics for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMining Operations in South Africa\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAfarak’s primary chrome extraction occurs at its Bushveld Complex mines in South Africa, which sit in a region holding roughly 70% of the world’s known chrome reserves, securing long-term feedstock. In 2024 Afarak’s South African operations produced about 420 kt of chrome ore equivalent, supplying its European ferrochrome plants and spot buyers across Asia and Europe. These mines anchor Afarak’s global distribution chain, reducing supply risk and supporting FY2024 revenue of ~EUR 520m. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProcessing Hubs in Germany and Turkey\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAfarak runs specialized smelting and processing hubs in Germany and Turkey to convert raw ore into high-value ferroalloys, serving auto, steel, and stainless producers. In 2024 these sites cut average lead times to EU and Middle East customers to under 10 days and trimmed logistics costs by about 12% versus Russia-based processing. The regional footprint supports higher margin specialty alloys, accounting for roughly 35% of product revenues in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Maritime Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAfarak uses a rail-sea network moving bulk chrome from African mines to global markets, handling ~600 ktpa (2024 internal shipment capacity) via key South African ports (Durban, Richards Bay) and European hubs (Rotterdam), cutting transit times 10–15% vs road. This infrastructure supports steady exports to Asia and North America, where chrome alloy demand drove Afarak’s FY2024 sales mix (approx. 48% Asia, 30% Europe, 22% Americas).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Supply Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAfarak sells mainly via direct B2B supply channels, with multi-year off-take contracts covering about 70–80% of sales to major stainless steel producers as of FY2024, reducing intermediary fees and improving margins.\u003c\/p\u003e\n\u003cp\u003eThis direct model syncs Afarak’s production schedules with client needs, lowering inventory costs and giving clearer demand visibility—Afarak reported EBITDA margin of ~12% in 2024, helped by stable offtake.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-year contracts: 70–80% of sales\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eReduced intermediary cost, improved scheduling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Warehousing and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAfarak maintains buffer inventories across 12 regional warehouses, cutting average lead times to customers to under 5 days and reducing stockout incidents by 28% year-over-year (2024 vs 2023).\u003c\/p\u003e\n\u003cp\u003eWarehouses sit near steel and ferroalloy hubs in Europe and North America, supporting just-in-time shipments and enabling a 15% improvement in order fill rates in 2024.\u003c\/p\u003e\n\u003cp\u003eThis decentralized storage lets Afarak reroute supply within 48 hours to meet sudden regional demand swings, protecting revenue and customer reliability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 regional warehouses\u003c\/li\u003e\n\u003cli\u003e\u0026lt;5 days avg lead time\u003c\/li\u003e\n\u003cli\u003e28% fewer stockouts (2024 vs 2023)\u003c\/li\u003e\n\u003cli\u003e15% higher fill rates (2024)\u003c\/li\u003e\n\u003cli\u003e48-hour reroute capability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfarak secures Bushveld chrome supply, 420kt output, 12% EBITDA, \u0026lt;5‑day lead times\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAfarak anchors supply from South African Bushveld mines (≈70% global chrome reserves) with 2024 mine output ~420 kt, Europe\/Turkey smelters cut EU lead times \u0026lt;10 days, rail-sea capacity ~600 ktpa, multi-year offtakes 70–80% of sales, EBITDA ~12% (2024), 12 regional warehouses, \u0026lt;5 days avg lead time, 28% fewer stockouts vs 2023.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMine output\u003c\/td\u003e\n\u003ctd\u003e420 kt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipment capacity\u003c\/td\u003e\n\u003ctd\u003e600 ktpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfftake contracts\u003c\/td\u003e\n\u003ctd\u003e70–80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg lead time\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAfarak 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Afarak 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the identical editable, high-quality analysis included in your purchase; this is not a sample or demo but the final file available for immediate download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750053196153,"sku":"afarak-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/afarak-marketing-mix.png?v=1772221644","url":"https:\/\/matrixbcg.com\/products\/afarak-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}