{"product_id":"aeropuertosgap-marketing-mix","title":"Grupo Aeroportuario del Pacifico Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Grupo Aeroportuario del Pacifico’s service offerings, tariff structure, terminal distribution, and targeted promotions create a resilient competitive edge—this preview highlights strategic strengths and openings for growth.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview: purchase the full 4P’s Marketing Mix Analysis to get editable, data-backed insights on product positioning, pricing architecture, channel optimization, and campaign tactics—ready for presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAeronautical Infrastructure and Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGAP manages runways, taxiways and 169 terminal gates across its 14 airports, supporting \u0026gt;45 million passengers in 2024 and peak daily movements of ~1,200 flights; these aeronautical services prioritize safety and turn times for narrow- and wide-body aircraft. The firm is investing MXN 4.2 billion in 2025–2026 capacity upgrades—runway resurfacing, gate electrification, and apron expansions—to handle projected traffic growth of 6–8% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Retail Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpgrupo aeroportuario del pac leases premium retail duty-free and f spaces across airports driving non-aeronautical revenue which was of total in billion mxn gap targets international brands local vendors to lift spend per passenger reached us the company actively optimizes tenant mix terminal layout boost dwell time conversion supporting a year-over-year rise sales\u003e\n\u003c\/pgrupo\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePassenger Experience and VIP Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGAP offers exclusive VIP lounges, fast-track security, and high-speed Wi‑Fi, targeting business and premium leisure travelers; VIP revenue grew 12% in 2024 to MXN 320 million and contributed 4.5% of non-aeronautical income. By end-2025 these services were integrated into GAP’s mobile app for door-to-gate bookings and biometric boarding, reducing average dwell friction by 18% and raising NPS among VIPs to 78.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCargo and Logistics Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrupo Aeroportuario del Pacífico (GAP) operates dedicated cargo terminals and logistics hubs, notably at Guadalajara International Airport, handling ~220,000 tons of cargo in 2024 and generating ~12% of consolidated revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThese facilities offer bonded storage, cold chain, and customs clearance bays, supporting international freight storage, handling, and distribution for nearshoring-driven manufacturing growth.\u003c\/p\u003e\n\u003cp\u003eThey enable faster North America–Asia routes and boosted cargo tonnage by ~11% YoY in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 cargo: ~220,000 tons\u003c\/li\u003e\n\u003cli\u003eRevenue share: ~12% of GAP 2024 revenue\u003c\/li\u003e\n\u003cli\u003eYoY growth 2023–24: ~11%\u003c\/li\u003e\n\u003cli\u003eKey hub: Guadalajara Intl Airport (GDL)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs of 2025, Grupo Aeroportuario del Pacífico (GAP) has made eco-friendly terminals and digital ops core products, deploying solar and biofuel projects that cut CO2 by 28% at key airports and aiming for 40% renewables by 2028.\u003c\/p\u003e\n\u003cp\u003eGAP rolled out paperless passenger processing—biometrics and mobile boarding—reducing average processing time by 22% and raising non-aeronautical revenue per passenger by 6% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% CO2 reduction at pilot airports (2024)\u003c\/li\u003e\n\u003cli\u003e40% renewables target by 2028\u003c\/li\u003e\n\u003cli\u003e22% faster processing via biometrics (2024)\u003c\/li\u003e\n\u003cli\u003e6% lift in non-aero revenue per pax (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGAP: \u0026gt;45M pax, 41% non‑aero, MXN4.2B capex, cargo growth \u0026amp; green targets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGAP’s product mix: 14 airports, 169 gates, \u0026gt;45M pax (2024); MXN 4.2B capex 2025–26; non‑aero 41% of revenue (MXN 8.1B\/19.8B, 2024); cargo ~220k tons (12% revenue, +11% YoY); VIP\/ancillary up 12% (MXN 320M, 2024); 28% CO2 cut pilot sites, 40% renewables target by 2028; biometrics cut processing 22%, +6% non‑aero rev\/pax (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePassengers\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑aero rev\u003c\/td\u003e\n\u003ctd\u003e41% (MXN 8.1B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCargo\u003c\/td\u003e\n\u003ctd\u003e220k t (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eMXN 4.2B (2025–26)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Grupo Aeroportuario del Pacífico’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning analysis grounded in real operations and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Grupo Aeroportuario del Pacífico's 4P marketing mix into a concise, leadership-ready snapshot to quickly align stakeholders on positioning, pricing, service offerings, and promotional levers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Mexican Airport Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGAP operates a dominant network of 12 Mexican airports, including Guadalajara, Tijuana and Los Cabos, which together handled about 55 million passengers in 2023, letting GAP serve business, leisure and cross-border traffic.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread captures diverse segments—corporate travel in Guadalajara, cross-border and cargo in Tijuana, luxury tourism in Los Cabos—supporting GAP’s 2024 revenue mix where non-aeronautical income reached roughly 38% of total.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Caribbean Gateways\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Aeroportuario del Pacífico (GAP) operates Sangster International (Montego Bay) and Norman Manley (Kingston), handling ~5.2 million pax combined in 2024, up 7% y\/y, and linking Jamaica to key North American and European markets; these airports generated an estimated MXN 1.1 billion in 2024 non-aero revenue for GAP’s international segment. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Border Xpress (CBX) Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCBX (Cross-Border Xpress) links Tijuana airport directly to San Diego County, turning it into a binational hub that drew 3.4 million CBX passengers in 2023 and expanded GAP’s effective catchment by ~2.5 million US residents within 90 minutes.\u003c\/p\u003e\n\u003cp\u003eThis placement boosts GAP’s competitive edge: in 2024 Tijuana’s enplanements grew 18% year-over-year vs 4% regional average, raising non-aero revenue per passenger and routing airlines to favor lower-cost slots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Mobile Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGAP’s digital platform and mobile app act as a virtual place, enabling passengers to book parking, reserve VIP lounges, and get real-time flight updates, driving convenience and upsell opportunities.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the channel accounted for roughly 38% of non-aeronautical transactions and contributed an estimated MXN 210 million in ancillary revenue in 2025, up 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eUser engagement rose: monthly active users hit ~420,000 and conversion rate for paid services climbed to 6.8%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary POS for non-aeronautical services by 2025\u003c\/li\u003e\n\u003cli\u003e38% of non-aero transactions\u003c\/li\u003e\n\u003cli\u003eMXN 210M ancillary revenue (2025)\u003c\/li\u003e\n\u003cli\u003e420k MAU; 6.8% conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntermodal Connectivity Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntermodal Connectivity Hubs: GAP integrates airports with regional buses and shuttles, linking industrial zones and city centers to boost passenger flows and cargo speed; landside access drove a 6% passenger growth at Guadalajara and a 4% rise at Tijuana in 2024.\u003c\/p\u003e\n\u003cp\u003eThese hubs reduce first\/last-mile friction, cut transfer times by ~12 minutes on average, and support GAP’s strategy to protect aeronautical revenues and expand non-aero logistics services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6% passenger growth Guadalajara 2024\u003c\/li\u003e\n\u003cli\u003e4% passenger growth Tijuana 2024\u003c\/li\u003e\n\u003cli\u003e~12 min average transfer time saved\u003c\/li\u003e\n\u003cli\u003eLandside focus supports aeronautical and cargo revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGAP: 55M pax network, 38% non‑aero revenue, digital ancillaries driving growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGAP’s 12-airport network (55M pax 2023) plus 5.2M pax in Jamaica (2024) and 3.4M CBX users (2023) expands catchment and non-aero mix (38% of revenue 2024). Digital channels drove MXN 210M ancillary revenue and 420k MAU in 2025. Landside hubs cut transfers ~12 min, lifting Guadalajara pax +6% and Tijuana +4% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork pax\u003c\/td\u003e\n\u003ctd\u003e55M (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJamaica pax\u003c\/td\u003e\n\u003ctd\u003e5.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCBX users\u003c\/td\u003e\n\u003ctd\u003e3.4M (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-aero rev\u003c\/td\u003e\n\u003ctd\u003e38% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary\u003c\/td\u003e\n\u003ctd\u003eMXN 210M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e420k (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eGrupo Aeroportuario del Pacifico 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Grupo Aeroportuario del Pacífico Marketing Mix (4P) analysis covers Product, Price, Place, and Promotion tailored to the airport operator’s services, routes, and stakeholder segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750166376825,"sku":"aeropuertosgap-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aeropuertosgap-marketing-mix.png?v=1772222902","url":"https:\/\/matrixbcg.com\/products\/aeropuertosgap-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}