{"product_id":"aecon-marketing-mix","title":"Aecon Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Aecon’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to secure market position and bid-winning advantage; the preview highlights key themes, but the full 4P’s Marketing Mix Analysis delivers detailed, editable insights, case examples, and slide-ready charts—perfect for consultants, executives, or students who need a plug-and-play strategic tool to save time and drive decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Infrastructure Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAecon’s Civil Infrastructure Solutions delivers heavy civil construction for highways, bridges and tunnels, plus complex urban transit projects—notably Light Rail Transit contracts across Toronto, Vancouver and Montréal—contributing roughly CA$1.1bn in revenue in 2024 from transportation works. By end-2025 the portfolio emphasizes climate-resilient designs and higher load standards to address sea-level rise and urban density, targeting a 15% cut in lifecycle carbon vs 2019 baselines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNuclear and Energy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAecon’s Nuclear and Energy Services delivers reactor life-extension and refurbishment work, and is advancing Small Modular Reactor (SMR) deployment across North America; the firm reported C$230m in related backlog in FY2024 and targets SMR supply-chain contracts worth C$1.2bn by 2027. This technical capability makes Aecon a go-to partner for utilities chasing carbon-neutral targets and improved grid reliability, supporting projects that can cut emissions per plant by ~90% versus coal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUtilities and Telecommunications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAecon provides end-to-end utilities and telecommunications services, including fiber-optic installation, pipeline construction for natural gas, and water-distribution network upgrades, serving private and public clients and generating recurring maintenance revenues alongside capital projects. In 2024 Aecon’s infrastructure backlog was C$4.1 billion, with utilities work contributing an estimated 22% of recurring service revenues; recurring maintenance margins typically range 6–9%, stabilizing cash flow versus one-off EPC contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcessions and P3 Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Concessions and P3 Partnerships segment develops, finances, and operates infrastructure via public-private partnerships, with Aecon taking equity stakes in major assets like international airports and transit lines to secure long-term operational roles.\u003c\/p\u003e\n\u003cp\u003eThis model captures lifecycle value beyond construction; Aecon reported C$220m in concessions revenue and C$75m in equity income in 2024, reflecting recurring cash flows and asset appreciation.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eEquity stakes in airports\/transit\u003c\/li\u003e\n\u003cli\u003eC$220m concessions revenue (2024)\u003c\/li\u003e\n\u003cli\u003eC$75m equity income (2024)\u003c\/li\u003e\n\u003cli\u003eLifecycle value capture: construction + operations\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Decarbonization Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAecon embeds decarbonization and green tech into core services, targeting net-zero projects and meeting ISSB and Canadian federal clean-construction standards as of 2025.\u003c\/p\u003e\n\u003cp\u003eThey offer energy retrofits, EV charging infrastructure, and low-carbon building materials; retrofit projects cut client emissions 20–35% on average, per industry 2024 metrics.\u003c\/p\u003e\n\u003cp\u003eThis focus differentiates Aecon from traditional builders and supports revenue from green projects—estimated CAD 150–200M annual addressable market for Canadian retrofit and EV infrastructure in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet-zero alignment with ISSB and Canada 2030 targets\u003c\/li\u003e\n\u003cli\u003eEnergy retrofits: 20–35% emission cuts\u003c\/li\u003e\n\u003cli\u003eEV charging and low-carbon materials offerings\u003c\/li\u003e\n\u003cli\u003eCAD 150–200M 2025 Canadian addressable market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAecon: Diversified C$6bn+ Backlog, Growth in SMR, Utilities \u0026amp; Green Retrofit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAecon’s product mix spans Civil Infrastructure (CA$1.1bn transport revenue 2024), Nuclear \u0026amp; Energy (C$230m SMR backlog 2024), Utilities \u0026amp; Telecom (22% of recurring services; C$4.1bn backlog 2024) and Concessions (C$220m revenue; C$75m equity income 2024), plus green offerings targeting CAD150–200M 2025 retrofit\/EV market and 15% lifecycle carbon cut by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey 2024\/2025 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCivil\u003c\/td\u003e\n\u003ctd\u003eCA$1.1bn transport rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNuclear \u0026amp; Energy\u003c\/td\u003e\n\u003ctd\u003eC$230m SMR backlog (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilities\u003c\/td\u003e\n\u003ctd\u003eC$4.1bn backlog; 22% recurring rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcessions\u003c\/td\u003e\n\u003ctd\u003eC$220m rev; C$75m equity income (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen\u003c\/td\u003e\n\u003ctd\u003eCAD150–200M addressable (2025); 15% lifecycle carbon cut target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Aecon’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Aecon’s 4P marketing insights into a concise, leadership-ready snapshot that eases decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian Domestic Market Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAecon holds major hubs in Ontario, Alberta and British Columbia, generating about 85% of its FY2024 Canadian revenue (CAE: FY2024 MD\u0026amp;A).\u003c\/p\u003e\n\u003cp\u003eThis spread lets Aecon tap local labor pools—Ontario and Alberta account for ~60% of workforce—and shorten mobilization times, lowering project overheads by an estimated 6–8% vs national averages.\u003c\/p\u003e\n\u003cp\u003eDeep Canadian roots boost win rates on provincial and federal tenders; Aecon reported a 2024 bid success rate near 32% on infrastructure contracts, above industry peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAecon pursues selective international projects where its niche skills in nuclear energy and airport management add value; in 2024 international revenues accounted for about 12% of consolidated revenue (CA$1.1bn of CA$9.2bn). \u003c\/p\u003e\n\u003cp\u003eKey asset: Bermuda International Airport, a flagship concession that generated CA$18m EBITDA in FY2024 and demonstrates repeatable concession capability. \u003c\/p\u003e\n\u003cp\u003eBy targeting specific global niches Aecon diversifies geographic risk while keeping operations lean, with international backlog under 8% of total backlog to limit overhead. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject-Specific On-Site Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProject delivery happens on client sites—often remote or in busy urban zones—demanding complex logistics; in 2024 Aecon mobilized onsite for 83% of its major contracts, cutting average travel lag by 22 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Operational Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional operational hubs act as Aecon’s nerve centers for engineering, procurement, and admin support, handling ~60% of project delivery tasks across infrastructure, industrial, and transportation segments as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese offices secure local subcontractors and suppliers in key zones, reducing lead times by ~18% and cutting logistics costs ~6% versus centralized sourcing.\u003c\/p\u003e\n\u003cp\u003eDecentralization speeds response to project issues while corporate retains oversight via quarterly KPI audits and a 95% compliance rate in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% project delivery managed locally\u003c\/li\u003e\n\u003cli\u003e18% faster lead times\u003c\/li\u003e\n\u003cli\u003e6% lower logistics cost\u003c\/li\u003e\n\u003cli\u003e95% compliance in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Remote Project Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAecon uses cloud-based platforms (eg, Procore, Oracle Primavera Cloud) to route materials and tasks in real time, cutting site delays by about 18% and lowering logistics costs by roughly 7% in 2024.\u003c\/p\u003e\n\u003cp\u003eStakeholders worldwide access live dashboards to track KPIs, improving coordination across time zones and reducing information lag from days to under 2 hours on average.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReal-time routing: ~18% fewer delays (2024)\u003c\/li\u003e\n\u003cli\u003eLogistics cost reduction: ~7% (2024)\u003c\/li\u003e\n\u003cli\u003eAverage info lag: \u0026lt;2 hours\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAecon: 85% Canada revenue, 22-day mobilization cut, cloud cuts delays 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAecon’s regional hubs (ON, AB, BC) drove ~85% of FY2024 Canadian revenue, with ~60% workforce local and 83% of major contracts mobilized onsite, cutting mobilization lag 22 days. International revenue was ~12% (CA$1.1bn of CA$9.2bn) with Bermuda Airport EBITDA CA$18m. Cloud tools reduced site delays ~18% and info lag to \u0026lt;2 hours; compliance 95% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanadian revenue share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~12% (CA$1.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBermuda Airport EBITDA (FY2024)\u003c\/td\u003e\n\u003ctd\u003eCA$18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMajor contracts mobilized onsite\u003c\/td\u003e\n\u003ctd\u003e83%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkforce local hubs\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobilization lag reduction\u003c\/td\u003e\n\u003ctd\u003e22 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite delays reduction (cloud)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfo lag\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance rate (2024)\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eAecon 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Aecon 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750292468089,"sku":"aecon-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aecon-marketing-mix.png?v=1772224054","url":"https:\/\/matrixbcg.com\/products\/aecon-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}