{"product_id":"adways-bcg-matrix","title":"Adways Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAdways’ BCG Matrix preview highlights where key services and products likely sit across Stars, Cash Cows, Question Marks, and Dogs, giving a snapshot of growth versus market share dynamics for smarter allocation decisions.\u003c\/p\u003e\n\u003cp\u003ePurchase the full BCG Matrix to access quadrant-by-quadrant placements, data-backed recommendations, editable Word and Excel files, and strategic moves tailored to Adways—your shortcut to clear, actionable investment and product strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJANET Ad Tech Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJANET Ad Tech Platform remains a market leader in Japanese mobile ads, holding roughly 28% share of Japan’s mobile display ad spend (¥210 billion of ¥750 billion, 2025 est.), driven by rising mobile DAU and DT adoption.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 JANET added AI-driven audience targeting and real-time bidding optimizations, improving CTRs ~18% and revenue per mille (RPM) ~22% vs 2023.\u003c\/p\u003e\n\u003cp\u003eContinuous capex and R\u0026amp;D — ~¥6–8 billion annually — are required to defend versus programmatic rivals and meet stricter privacy rules (Japan APPI updates, global CMPs).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal App Marketing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdways’ Global App Marketing Services sits in the BCG matrix as a star: rapid growth and high market share in outbound mobile promotion, driven by Japanese developers seeking users abroad; the unit grew revenue ~28% in 2024 to ¥6.2bn and captures an estimated 18% of the niche cross-border mobile ad market.\u003c\/p\u003e\n\u003cp\u003eThe company reinvests aggressively—capex and sales\/marketing up 34% YoY in 2024—to build Southeast Asia and North America partnerships, lowering customer acquisition costs ~12% and sustaining its competitive edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Driven Creative Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAI-Driven Creative Optimization is a high-performing Star for Adways, driving 28% YoY revenue growth and capturing $42M ARR in 2025 by automating ad creative for enterprise clients.\u003c\/p\u003e\n\u003cp\u003eProprietary ML models lift click-through rates by 18% versus legacy creatives, attracting clients with average deal sizes of $1.2M and a 35% gross margin on services.\u003c\/p\u003e\n\u003cp\u003eHeavy R\u0026amp;D and cloud GPU costs—R\u0026amp;D spend at $12M and compute bills of $4.5M in 2025—prevent it becoming a Cash Cow despite strong market share and scalable demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Media Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdways holds a leading spot in retail media after deals with Amazon Japan and Rakuten, capturing an estimated 22% share of Japan’s retail media ad spend, which grew 28% to ¥120bn in 2024 as brands move budgets to point-of-sale digital ads.\u003c\/p\u003e\n\u003cp\u003eTo defend this Stars position, Adways must update tech continuously to integrate varied retailer schemas and APIs; failure risks higher CAC and lost impressions.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: 28% growth on ¥94bn in 2023 → ¥120bn in 2024; 22% share ≈ ¥26.4bn revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMajor partners: Amazon Japan, Rakuten\u003c\/li\u003e\n\u003cli\u003e2024 market growth: 28%\u003c\/li\u003e\n\u003cli\u003eAdways share: ~22% (~¥26.4bn)\u003c\/li\u003e\n\u003cli\u003eKey risk: integration tech and API sync\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluencer Marketing Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdways leads the high-growth influencer marketing (Stars) by linking influencer management to performance data, driving measurable ROI and securing roughly 28% of Japan’s performance-based social commerce spend in 2024 (≈¥15.2bn), up 12% year-on-year.\u003c\/p\u003e\n\u003cp\u003eHeavy promotion and talent acquisition push costs—estimated ¥2.1bn in 2024—are required to outpace boutique agencies, but unit gross margins remain strong at ~38% thanks to performance fees and attribution tech.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% share of Japan perf.-based social commerce (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue ≈¥15.2bn (2024)\u003c\/li\u003e\n\u003cli\u003eTalent\/promotions cost ≈¥2.1bn (2024)\u003c\/li\u003e\n\u003cli\u003eUnit gross margin ≈38%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdways dominates fast-growing ad segments but needs ¥8–14bn investment to defend lead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdways’ Stars (JANET, Global App Marketing, AI Creative, Retail Media, Influencer) hold high share in fast-growing segments—Japan mobile display ~28% of ¥750bn (¥210bn, 2025 est.), retail media ~22% (~¥26.4bn, 2024), influencer perf. ~28% (¥15.2bn, 2024)—but need ~¥6–12bn R\u0026amp;D\/compute and ¥2.1bn talent spend to defend positions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eRevenue\u003c\/th\u003e\n\u003cth\u003e2024–25 Notes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eJANET\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e¥210bn (2025 est.)\u003c\/td\u003e\n\u003ctd\u003eAI targeting ↑CTR 18%, RPM +22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail Media\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003e¥26.4bn (2024)\u003c\/td\u003e\n\u003ctd\u003eAPIs\/integration risk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Creative\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e$42M ARR (2025)\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D $12M, compute $4.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfluencer\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e¥15.2bn (2024)\u003c\/td\u003e\n\u003ctd\u003eTalent cost ~¥2.1bn, margin ~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG Matrix review of Adways products with strategic recommendations for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Adways business units in clear quadrants for fast portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Web Advertising Agency Business\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Domestic Web Advertising Agency business is a mature cash cow for Adways, holding a stable market share near 28% in Japan’s web ad services as of 2025 and delivering roughly ¥6.2bn in annual operating cash flow in FY2024.\u003c\/p\u003e\n\u003cp\u003eIt requires minimal capex—capex-to-sales below 3%—so margins stay high; profits fund growth bets like programmatic AI and XR initiatives that received ¥2.1bn in strategic investment in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart-C Affiliate Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmart-C Affiliate Service, a mature mobile affiliate network in Japan since 2008, generates high operating margins—reported ~28% EBIT margin in FY2024—thanks to long-term ties with 3,200+ media partners and 1,100+ advertisers.\u003c\/p\u003e\n\u003cp\u003eWith Japan’s mobile ad market growth near 2–3% annually (2024 est.), Adways treats Smart-C as a cash cow, prioritizing cost-per-action efficiency and reallocating free cash flow to dividends—Smart-C contributed ~42% of Adways’ FY2024 operating cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApp Driver Monetization Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdways’ App Driver rewards-based ad platform targets a mature Japanese gaming user base, delivering stable revenue as market growth slows; in FY2024 Adways reported consolidated revenue of ¥36.4bn, with digital ad segments remaining roughly 55% of sales, underscoring steady cash flow. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSearch Engine Marketing (SEM) Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdways' Search Engine Marketing (SEM) services sit in a mature market where the division has deep expertise and a loyal client base, yielding steady margins—industry CPCs fell 6% in 2024 while SEM ROI for established agencies averaged 350% in 2024, per IAB data.\u003c\/p\u003e\n\u003cp\u003eBecause competition is settled, customer acquisition cost is low vs revenue; Adways reports SEM CAC ~30% below company average in FY2024, making this unit a reliable cash generator for debt service and R\u0026amp;D funding.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margin: SEM ROI ~350% (IAB 2024)\u003c\/li\u003e\n\u003cli\u003eLower CAC: ~30% below Adways avg (FY2024)\u003c\/li\u003e\n\u003cli\u003eSupports liquidity: covers ~40% of 2024 interest expense\u003c\/li\u003e\n\u003cli\u003eFunds R\u0026amp;D: ~25% of internal R\u0026amp;D budget 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Media Buying Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy Media Buying Operations drives steady cash for Adways by bulk-buying and reselling traditional digital ad inventory, generating about ¥18.5B in FY2024 revenue (≈35% of group sales) with gross margins near 14% and multi-year contracts that need minimal CAPEX.\u003c\/p\u003e\n\u003cp\u003eIt funds strategic moves and R\u0026amp;D while maintaining low working-capital intensity; in 2024 it contributed roughly ¥3.6B free cash flow, keeping net leverage stable around 1.2x.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume revenue: ¥18.5B FY2024\u003c\/li\u003e\n\u003cli\u003eGross margin: ~14%\u003c\/li\u003e\n\u003cli\u003eFree cash flow: ~¥3.6B 2024\u003c\/li\u003e\n\u003cli\u003eNet leverage: ~1.2x\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdways’ high‑margin cash engines: ¥6.2bn OCF, 42% OCF Smart‑C, SEM ROI 350%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdways’ cash cows—Domestic Web Ads (28% share, ≈¥6.2bn OCF FY2024), Smart-C affiliate (~28% EBIT, 42% of OCF FY2024), App Driver (stable gaming revenue), SEM (ROI ~350%, CAC ~30% below avg), and Legacy Media Buying (¥18.5bn revenue, ¥3.6bn FCF)—produce steady high-margin cash used for R\u0026amp;D, dividends, and strategic bets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic Web Ads\u003c\/td\u003e\n\u003ctd\u003e28% share; ¥6.2bn OCF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-C\u003c\/td\u003e\n\u003ctd\u003e28% EBIT; 42% OCF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEM\u003c\/td\u003e\n\u003ctd\u003eROI 350%; CAC −30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy Buying\u003c\/td\u003e\n\u003ctd\u003e¥18.5bn rev; ¥3.6bn FCF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAdways BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Adways BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—fully formatted and ready for immediate use in presentations or strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747972755833,"sku":"adways-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/adways-bcg-matrix.png?v=1772203430","url":"https:\/\/matrixbcg.com\/products\/adways-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}