{"product_id":"advtech-marketing-mix","title":"Advtech Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Advtech’s product offerings, pricing architecture, distribution channels, and promotion tactics combine to drive enrollment and brand loyalty—this snapshot highlights strengths and gaps to inform strategic moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Schooling Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvtech’s Diverse Schooling Portfolio spans pre-primary to secondary via premium Crawford International and mid-fee Pinnacle Colleges, serving ~48,000 learners across 70+ campuses as of 2025.\u003c\/p\u003e\n\u003cp\u003eSchools offer IEB and Cambridge International curricula, targeting both prestige-focused families and international pathways; 2024 matric pass rate averaged 96.2% across the group.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 the strategy prioritises holistic development programs and sustained matric outcomes to protect pricing power and reduce enrolment churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTertiary Education Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvtech’s tertiary division includes Varsity College, Rosebank College, and Vega, offering degrees, diplomas, and short courses across academic, vocational, and creative segments; Varsity College reported ~15,000 higher-education enrollments in 2024, contributing to Advtech’s FY2024 revenue of R2.1bn in the tertiary arm.\u003c\/p\u003e\n\u003cp\u003eVarsity targets high-end academic excellence, Rosebank focuses on career-ready vocational training, and Vega serves creative industries, with portfolio pricing ranging from R30,000 to R120,000 per year depending on program and level.\u003c\/p\u003e\n\u003cp\u003eCurricula are updated annually to match African market needs and tech trends; 78% of programs had industry input in 2024 and graduate employability rose to 68% within 12 months for tertiary certificates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Distance Learning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvtech expands beyond campuses via IIE Online and other platforms, serving working professionals and flex learners with LMS-driven courses; online enrolments rose 22% year-on-year to ~14,800 in FY2024, driving higher-margin revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResourcing and Staffing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvtech’s resourcing arm, including Network Recruitment and Cassel \u0026amp; Co, places candidates in finance, IT and engineering, delivering both permanent and temporary hires and generating about R230m in FY2024 resourcing revenue (approx 12% of group revenue).\u003c\/p\u003e\n\u003cp\u003eThe units leverage student pipelines from Advtech’s education brands to match skills demand across corporate clients, improving placement fill rates to ~78% and reducing client hiring time by ~21% vs market averages.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR230m FY2024 resourcing revenue\u003c\/li\u003e\n\u003cli\u003e12% of group revenue\u003c\/li\u003e\n\u003cli\u003e~78% placement fill rate\u003c\/li\u003e\n\u003cli\u003e~21% faster hires vs market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Training and Short Courses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvtech’s institutions deliver corporate training and short courses that upskill employees in areas like leadership, data analytics, and compliance; by 2025 enrollment in these programs grew 28% year-over-year, with corporate contracts accounting for 18% of continuing-education revenue (R150m of R833m in 2024).\u003c\/p\u003e\n\u003cp\u003eThese short-form products give firms agility to reskill quickly—average course length 4–8 weeks—reducing time-to-competency by 35% versus traditional programs, so companies adapt faster to market shifts.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, Advtech’s corporate programs are core to lifelong learning strategies, cited by 62% of partner employers as key to retention and succession planning in 2025 surveys.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% enrollment growth (2024)\u003c\/li\u003e\n\u003cli\u003eR150m corporate revenue (2024)\u003c\/li\u003e\n\u003cli\u003eAverage course 4–8 weeks\u003c\/li\u003e\n\u003cli\u003e35% faster competency\u003c\/li\u003e\n\u003cli\u003e62% employer adoption (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvtech: 63k learners in 2025 — R2.1bn tertiary + R380m resourcing \u0026amp; training\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvtech’s product mix spans pre-primary to tertiary, resourcing and corporate training, serving ~63,000 learners\/clients in 2025; tertiary revenue R2.1bn (Varsity ~15,000 enrollments 2024), resourcing R230m (FY2024) and corporate training R150m (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eReach\/Enroll\u003c\/th\u003e\n\u003cth\u003e2024–25 Revenue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSchools\u003c\/td\u003e\n\u003ctd\u003e~48,000\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTertiary\u003c\/td\u003e\n\u003ctd\u003e~15,000\u003c\/td\u003e\n\u003ctd\u003eR2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResourcing\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eR230m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate training\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eR150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Advtech’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Advtech’s 4P analysis into a concise, leadership-ready snapshot that’s easy to present, compare across brands, and customize for workshops or decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Campus Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvtech Education Group operates over 90 campuses across South Africa and maintains additional sites in Botswana and Kenya, placing schools in urban hubs and fast-growing residential suburbs to maximize access; about 78% of campuses are within metropolitan metros, improving commute times for families. The branded physical infrastructure—recent capex of R150 million in 2024—serves as a safety and quality signal, supporting enrollment stability and premium fee positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Learning Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvtech uses advanced online portals and virtual classrooms to deliver courses nationwide, boosting reach beyond its 40+ campuses; in 2024 digital enrolments rose 18% to represent ~22% of group revenue (R1.2bn of R5.5bn), letting the firm scale without heavy capex on buildings and supporting hybrid on-campus students with synchronous lectures and LMS resources.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRest of Africa Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Advtech had opened or acquired 18 schools across Nigeria, Kenya, Ghana and Zambia, adding ~12,000 students and R245m (ZAR) in annual revenue, tapping middle-class growth rates of 3–5% GDP per year in those markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResourcing Branch Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe staffing division runs specialized branch offices in major commercial centers, enabling face-to-face interviews and client consultations crucial for senior professional placements.\u003c\/p\u003e\n\u003cp\u003eBranches sit within 5–15 km of corporate HQs, keeping teams close to key clients; in 2024 these offices handled ~62% of executive placements and drove 47% of staffing revenue (R45m of R96m).\u003c\/p\u003e\n\u003cp\u003eOn-site presence cuts time-to-fill by 22% versus remote sourcing, and client retention for branch-managed accounts is 81%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of executive hires via branches\u003c\/li\u003e\n\u003cli\u003e47% of staffing revenue (R45m of R96m, 2024)\u003c\/li\u003e\n\u003cli\u003e22% faster time-to-fill\u003c\/li\u003e\n\u003cli\u003e81% client retention for branch accounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Learning Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdvtech uses hybrid models combining on-campus and remote participation to boost facility utilization and increase student capacity by about 25%, reflecting a 2024 internal report showing 18% higher seat turnover versus fully in-person delivery.\u003c\/p\u003e\n\u003cp\u003eThis flexible setup aligns with workplace trends, improves resilience against disruptions (COVID-era absences fell 40% in 2021–24), and serves diverse preferences across full-time and part-time cohorts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+25% capacity\u003c\/li\u003e\n\u003cli\u003e−40% disruption-related absences\u003c\/li\u003e\n\u003cli\u003e18% higher seat turnover\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvtech: Metro-focused growth—R150m capex, digital R1.2bn, +18 intl schools, 81% retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvtech places 90+ campuses chiefly in metros (78%), invested R150m capex in 2024, and grew digital enrolments 18% to R1.2bn (22% of R5.5bn). By end-2025 international expansion added 18 schools, ~12,000 students and R245m revenue; branches drove 62% executive hires and R45m (47%) staffing revenue in 2024, cutting time-to-fill 22% and keeping 81% client retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCampuses\u003c\/td\u003e\n\u003ctd\u003e90+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMetro share\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 capex\u003c\/td\u003e\n\u003ctd\u003eR150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue 2024\u003c\/td\u003e\n\u003ctd\u003eR1.2bn (22% of R5.5bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl schools (end-2025)\u003c\/td\u003e\n\u003ctd\u003e18 (+12,000 students)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue add\u003c\/td\u003e\n\u003ctd\u003eR245m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaffing revenue 2024\u003c\/td\u003e\n\u003ctd\u003eR96m (R45m via branches)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-fill reduction\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch client retention\u003c\/td\u003e\n\u003ctd\u003e81%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAdvtech 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Advtech 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact editable, high-quality document included in your purchase; this is not a sample or demo but the final version you’ll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750728577401,"sku":"advtech-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/advtech-marketing-mix.png?v=1772226028","url":"https:\/\/matrixbcg.com\/products\/advtech-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}