{"product_id":"admiralgroup-marketing-mix","title":"Admiral Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAdmiral Group blends targeted insurance products, competitive pricing tiers, efficient online and broker distribution, and data-driven promotions to capture loyal UK customers; the preview highlights strategy, but the full 4P’s report reveals operational detail, metrics, and tactical examples. Get the complete, editable Marketing Mix analysis to save research time and apply insights directly to presentations, benchmarking, or strategy development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Motor Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdmiral Group leads UK motor insurance with comprehensive third-party, fire \u0026amp; theft, and third-party only cover; by end-2025 the suite added EV-specific policies and integrated telematics for standard plans, supporting a 12% reduction in claims frequency in trials. Multi-Car remains a key differentiator, covering multiple household vehicles with shared renewal dates and accounting for ~35% of retail motor premiums in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Household and Pet Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeyond its motor roots, Admiral Group offers diversified household cover—buildings, contents, or combined policies for homeowners and renters—contributing to non-motor revenue that reached £350m in 2024, up 8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eIts pet insurance arm expanded notably through 2025, with gross written premium of £42m and 18% CAGR since 2021, offering lifetime and time-limited plans for pet owners seeking premium vet-care cover.\u003c\/p\u003e\n\u003cp\u003eThese household and pet products use Admiral’s data-driven underwriting from the motor division, reducing loss ratios by ~2 percentage points versus peers and keeping combined operating margins resilient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdmiral Money Personal Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdmiral Money Personal Lending marks Admiral Group’s move into unsecured loans, offering digital-first loans from £500 to £50,000 with online quick decisions and APRs competitive to market averages (around 9–16% as of 2025). \u003c\/p\u003e\n\u003cp\u003eLaunched in stages from 2021 and scaled by 2024–2025, the book reached ~£300m outstanding by Q3 2025, boosting non-insurance revenue and improving cross-sell: repeat customer retention rose ~8 percentage points among borrowers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelematics and Smart Data Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpadmiral group littlebox and app telematics price young high-risk drivers by actual driving data cutting reliance on demographic averages reducing claim frequency reported a lower incident rate among users in\u003e\n\u003cpreal-time analytics reward safe driving with dynamic discounts and in-app feedback telematics policies showed higher renewal rates in making them a key retention tool.\u003e\n\u003cpas an entry product littlebox builds early brand loyalty via transparent scores and gamified coaching telematics accounted for roughly of new-driver policies in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrices set by driving behavior, not demographics\u003c\/li\u003e\n\u003cli\u003e12% lower incident rate (2024)\u003c\/li\u003e\n\u003cli\u003e8–15% higher renewals (2023)\u003c\/li\u003e\n\u003cli\u003e18% of new-driver policies from telematics (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pas\u003e\u003c\/preal-time\u003e\u003c\/padmiral\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Services and Travel Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAncillary services boost Admiral Group’s margins by pairing high-margin breakdown assistance, legal protection, and travel insurance with core motor policies; ancillary income contributed about 18% of group revenue in FY2024 (Admiral plc annual report 2024).\u003c\/p\u003e\n\u003cp\u003eTravel insurance options cover single-trip and annual multi-trip plans, with add-ons for winter sports and golf gear, supporting higher take-up and 12–15% attach rates on eligible policies.\u003c\/p\u003e\n\u003cp\u003eThese add-ons turn basic coverage into lifestyle protection, improving retention—policies with ancillaries show ~20% lower churn versus standalone motor policies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAncillary revenue ≈18% of group revenue FY2024\u003c\/li\u003e\n\u003cli\u003eTravel attach rate 12–15%\u003c\/li\u003e\n\u003cli\u003ePolicies with ancillaries: ~20% lower churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdmiral: Telematics-driven motor growth, diversified income with strong pet \u0026amp; lending gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdmiral’s product mix centers on motor (incl. EV and telematics), Multi-Car (~35% of retail motor premiums 2024), household (£350m non-motor revenue 2024), pet (GWP £42m, 18% CAGR since 2021) and personal lending (~£300m book Q3 2025); telematics cut incidents ~12% and lift renewals 8–15%, ancillaries ≈18% group revenue FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotor (incl. EV)\u003c\/td\u003e\n\u003ctd\u003eMulti-Car ~35% premiums\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelematics\u003c\/td\u003e\n\u003ctd\u003e−12% incidents; +8–15% renewals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold\u003c\/td\u003e\n\u003ctd\u003e£350m rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePet\u003c\/td\u003e\n\u003ctd\u003eGWP £42m; 18% CAGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonal lending\u003c\/td\u003e\n\u003ctd\u003e£300m book (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillaries\u003c\/td\u003e\n\u003ctd\u003e≈18% group rev (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Admiral Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis in reality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Admiral Group’s 4Ps into a concise, slide-ready snapshot that leaders can use to quickly align on product, price, place and promotion strategies and drive faster marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Direct Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdmiral Group’s primary point of sale is its direct-to-consumer digital platform, handling quotes and policy management without intermediaries and saving an estimated £120m in annual commission costs by 2024; by 2025 the web interface is tuned for high conversion and self-service, with online conversion up to 18% and digital renewals at 72%, cutting manual interventions and lowering per-policy operating cost by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAggregator and Price Comparison Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdmiral holds a dominant spot on UK Price Comparison Websites (PCWs), which accounted for ~45% of motor insurance new business in 2024 per UK Finance; PCWs remain the top acquisition channel. \u003c\/p\u003e\n\u003cp\u003eAdmiral uses multiple brands—Admiral, Elephant, Bell—to occupy digital shelf space and target price-sensitive segments, driving ~30% of online quote volume to Admiral Group in 2024. \u003c\/p\u003e\n\u003cp\u003eThis placement keeps Admiral visible to most consumers who start on Confused.com or Compare the Market, where Admiral-brand listings appear in the top 3 results for key motor insurance searches. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdmiral Group operates through established units in Spain, Italy (ConTe) and France (L’olivier), adapting distribution to local regulation and consumer habits; in 2024 these international markets contributed about 18% of group GWP (£1.2bn of £6.7bn total GWP, FY2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdmiral Group uses Bell, Diamond, and Elephant to segment customers and access motor-insurance channels, targeting niches like young drivers and women to drive higher conversion rates; in FY2024 Admiral reported £1.5bn written premium, with specialist brands contributing roughly 28% of new business.\u003c\/p\u003e\n\u003cp\u003eThis multi-brand model reduces Admiral-brand exposure while expanding aggregate market share across direct, broker, and comparison sites; in 2024 combined multi-brand distribution lifted group new business volumes by ~12% versus 2021.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£1.5bn FY2024 written premium\u003c\/li\u003e\n\u003cli\u003e~28% new business from specialist brands\u003c\/li\u003e\n\u003cli\u003e~12% new business volume gain since 2021\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Admiral mobile app is the primary distribution and service hub, handling renewals, claims and access to Admiral Money; by Q4 2025 it accounted for 62% of digital policy interactions and 78% of telematics touchpoints.\u003c\/p\u003e\n\u003cp\u003eThe app enables frictionless upsells—renewal offers, add-ons and lending—driving a 14% higher cross-sell rate versus web in 2025 and reducing churn by 8% for active users.\u003c\/p\u003e\n\u003cp\u003eTelematics products are mobile-first: 85% of new telematics policy activations in 2025 occurred via the app, underscoring Admiral’s mobile-centric distribution shift.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of digital policy interactions (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e78% of telematics touchpoints (2025)\u003c\/li\u003e\n\u003cli\u003e14% higher cross-sell rate vs web (2025)\u003c\/li\u003e\n\u003cli\u003e8% lower churn for active app users (2025)\u003c\/li\u003e\n\u003cli\u003e85% telematics activations via app (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-first Admiral saves £120m, 72% renewals, 62% app interactions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdmiral’s place strategy is digital-first: direct web\/app sales saved ~£120m in commissions by 2024, with 18% online conversion and 72% digital renewals; PCWs still drive ~45% new motor business. Multi-brand distribution (Admiral, Elephant, Bell, ConTe, L’olivier) delivered ~12% higher new business since 2021 and specialist brands ~28% of new business; app handled 62% of digital interactions (Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommission savings (2024)\u003c\/td\u003e\n\u003ctd\u003e£120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline conversion\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital renewals\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePCW share of new motor (2024)\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialist brands new business (FY2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp digital interactions (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAdmiral Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Admiral Group 4P’s Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the exact editable document included in your download, covering Product, Price, Place, and Promotion with actionable insights for strategy and implementation.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file you see is the final, high-quality analysis delivered immediately upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750146879865,"sku":"admiralgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/admiralgroup-marketing-mix.png?v=1772222675","url":"https:\/\/matrixbcg.com\/products\/admiralgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}