{"product_id":"acuitybrands-marketing-mix","title":"Acuity Brands Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Acuity Brands blends innovative lighting products, tiered pricing, targeted distribution, and B2B-focused promotion to lead in commercial and industrial markets—this snapshot only hints at the strategic depth available. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save research time, benchmark competitors, and apply actionable insights to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced LED Luminaire Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcuity Brands’ Advanced LED Luminaire Portfolio, led by Lithonia Lighting and Juno, covers indoor and outdoor commercial and industrial needs and drove roughly $1.9B of company sales in FY2024, reflecting strong market demand.\u003c\/p\u003e\n\u003cp\u003eThe fixtures use high-efficiency LEDs achieving up to 160 lm\/W and 100,000-hour rated life, cutting energy use and maintenance costs for customers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the lineup added modular, field-upgradeable designs that reduced retrofitting time by ~30% in pilot programs and support Acuity’s drive for TCO (total cost of ownership) savings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntelligent Spaces Group Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcuity Brands’ Intelligent Spaces Group now includes Distech Controls and the Atrius platform, unifying HVAC, lighting, and security into one interface to boost efficiency and comfort.\u003c\/p\u003e\n\u003cp\u003eThe shift targets higher-margin recurring software and services; Acuity reported SG\u0026amp;A-adjusted operating margin improvement in 2024, with Intelligent Spaces contributing to a 6% year-over-year revenue mix increase in connected solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Horticultural and Industrial Lighting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcuity Brands sells specialized horticultural and industrial lighting for vertical farms and harsh sites, offering tailored spectra that boost crop yield by up to 25% vs. generic LEDs and rugged housings rated to IP69K and -40°C to 85°C for chemical resilience. These niche, high-margin products (Acuity reported 2024 lighting gross margin ~42%) target professional buyers needing uptime and repeatable light recipes, supporting service contracts and retrofit projects that drive recurring revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Control and Connectivity Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe nlight and fresco platforms form acuity brands hardware backbone for smart lighting enabling granular control daylight harvesting occupancy sensing that cut energy use by up to in pilot projects reported\u003e\u003cpthese systems moved toward wireless ip-based meshes by late and report interoperability with third-party iot via bacnet matter supporting faster commissioning reducing wiring costs.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003enLight\/Fresco: core control hardware\u003c\/li\u003e\n\u003cli\u003eEnergy savings: up to 35% (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eWireless\/IP meshes: mainstream by late 2025\u003c\/li\u003e\n\u003cli\u003eInteroperability: BACnet, Matter, third-party IoT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Software and Data Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAcuity Brands pairs fixtures with cloud apps that analyze energy and space use, turning lighting into data assets; its Encelium and Atrius platforms reported reducing client energy consumption by up to 30% in pilot projects and supported $28m+ in recurring software revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe tools produce ESG-ready reports and emissions metrics, helping facility owners meet Scope 1–3 goals and comply with standards like GHG Protocol; customers using analytics cut carbon intensity by ~18% year one.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud apps + fixtures = ongoing SaaS revenue\u003c\/li\u003e\n\u003cli\u003eUp to 30% energy reduction in pilots\u003c\/li\u003e\n\u003cli\u003e$28m recurring software revenue FY2024\u003c\/li\u003e\n\u003cli\u003e~18% carbon intensity cut year one\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcuity drives $1.9B lighting sales with 160 lm\/W LEDs, 35% energy savings, +6% connected mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcuity’s product mix centers on high-efficiency LED fixtures (up to 160 lm\/W, 100,000‑hr life) and smart controls (nLight\/Fresco, Encelium, Atrius), driving $1.9B lighting sales FY2024 and $28M recurring software revenue; pilots show up to 35% energy savings and ~30% retrofit time cut, while connected solutions rose 6% revenue mix in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLighting sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring software FY2024\u003c\/td\u003e\n\u003ctd\u003e$28M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLED efficacy\u003c\/td\u003e\n\u003ctd\u003eup to 160 lm\/W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy savings (pilots)\u003c\/td\u003e\n\u003ctd\u003eup to 35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetrofit time reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected solutions mix change (2024)\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Acuity Brands’ Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to aid managers, consultants, and marketers. Ideal for benchmarking, reports, or presentations, the clean layout and actionable insights make it easy to tailor for workshops, market-entry plans, or strategy audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Acuity Brands' 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for fast decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Electrical Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcuity Brands sustains market dominance via a network of roughly 4,200 independent electrical distributors across North America, ensuring high-volume items are stocked for immediate contractor needs; in 2025 this channel accounted for about 55% of lighting segment sales. The company offers partners digital ordering and inventory tools—Acuity reported a 28% reduction in lead times and a 15% drop in stockouts after rollouts in 2024. This distributor-first model supports rapid project fulfillment and steady cash conversion for Acuity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Home Center Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcuity Brands reaches residential and light-commercial customers via partnerships with The Home Depot and Lowe's, capturing DIY and small renovation sales that bypass professional specification. In 2024 retail channels accounted for about 18% of Acuity's lighting segment revenue, helping secure quick-turn SKU sales and impulse buys. Dedicated merchandising teams and in-store displays maintain stock levels and visibility across roughly 3,200+ U.S. retail locations. This placement reduces sales cycle time and supports stable ASPs for entry-tier products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Enterprise Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcuity Brands uses direct-to-enterprise sales for large infrastructure and national accounts, delivering tailored lighting and controls plus on-site engineering for airports, stadiums, and corporate campuses; this channel drove about 28% of 2024 revenue (~$1.1B of $3.9B total) and supports multi-year service contracts and retrofit projects. Direct teams deepen ties with procurement and facility execs, lowering project cycle risk and enabling repeat business worth an estimated $320M backlog at year-end 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic North American Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpacuity brands centers manufacturing and distribution in north america to cut lead times hubs reduced average delivery time by versus per company supply-chain disclosures.\u003e\n\u003cpthis focus boosts resilience: us facilities handled of north american demand in enabling faster product customization and lower stockouts than overseas-reliant peers.\u003e\n\u003cphubs sit near key markets to trim transport costs savings million in logistics spend versus a globalized footprint.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~25% faster delivery (2019–2024)\u003c\/li\u003e\n\u003cli\u003e~85% NA demand served locally (2024)\u003c\/li\u003e\n\u003cli\u003e$12–18M estimated logistics savings (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/phubs\u003e\u003c\/pthis\u003e\u003c\/pacuity\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpacuity brands has invested in digital storefronts and contractor portals that handled over billion e-commerce sales offering real-time specs pricing shipping visibility to a global base of professionals.\u003e\n\u003cpby embedding commerce into distribution the firm meets demand for speed and transparency of pro buyers in a acuity survey preferred online ordering routine purchases cutting order cycle times by\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 e-commerce sales: $1.1B\u003c\/li\u003e\n\u003cli\u003eReal-time specs, pricing, shipping\u003c\/li\u003e\n\u003cli\u003e65% pro buyers prefer online\u003c\/li\u003e\n\u003cli\u003eOrder cycle time down ~22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pacuity\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcuity’s omnichannel footprint: $1.1B direct \u0026amp; e‑commerce, 4.2K distributors, faster delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcuity’s Place combines 4,200+ independent distributors (55% lighting sales 2025), 3,200+ retail doors (18% 2024), and direct enterprise sales (~28% 2024, $1.1B), plus North American hubs serving ~85% demand and $1.1B e-commerce (2024), cutting lead times ~25% and logistics costs ~$12–18M in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024–25 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e4,200; 55% sales (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e3,200+ stores; 18% sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect\u003c\/td\u003e\n\u003ctd\u003e28% revenue; $1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ee‑commerce\u003c\/td\u003e\n\u003ctd\u003e$1.1B sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply hubs\u003c\/td\u003e\n\u003ctd\u003e~85% NA demand; ~25% faster delivery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003e$12–18M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eAcuity Brands 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Acuity Brands 4P's Marketing Mix analysis you'll receive instantly after purchase—no mockups or samples, just the complete, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751095480697,"sku":"acuitybrands-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/acuitybrands-marketing-mix.png?v=1772227638","url":"https:\/\/matrixbcg.com\/products\/acuitybrands-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}