{"product_id":"accor-marketing-mix","title":"AccorHotels Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAccorHotels blends diverse product tiers—from luxury to economy—with dynamic pricing, global distribution channels, and targeted promotions to drive occupancy and loyalty; this snapshot highlights their strategic cohesion but only scratches the surface—get the full, editable 4Ps Marketing Mix Analysis for data-driven insights, ready-to-use slides, and practical recommendations to apply in consulting, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-segment Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccor maintains a multi-segment portfolio from economy Ibis to ultra-luxury Raffles and Orient Express, covering leisure and business travel across price points. This breadth helped Accor report 6,200 hotels and 530,000 rooms worldwide by end-2025, capturing market share across demographics and budgets. The group tailors experiences per brand, boosting RevPAR recovery to +18% vs 2019 in 2024 for upscale\/luxury. By Dec 31, 2025, brand architecture was refined to sharpen distinct segment identities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifestyle and Entertainment Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough the Ennismore joint venture (formed 2021), Accor expanded into lifestyle hospitality, adding brands like SLS and JO\u0026amp;JOE and contributing to a 2024 Ennismore revenue run-rate of about €450m, tapping a segment growing ~8–10% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWojo Co-working and Flexible Workspaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccor integrated flexible work solutions via Wojo to capture remote and hybrid demand, launching 300+ Wojo sites by 2024 and adding €25–35m in incremental revenue run-rate in pilot markets; spaces inside hotels boost real-estate yield by filling lobbies and meeting rooms during weekday off-peak hours and raised F\u0026amp;B spend per guest by ~12% in 2023. This turns hotels into community hubs used by locals and travelers, increasing weekday occupancy and ancillary spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eALL - Accor Live Limitless Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eALL - Accor Live Limitless has evolved from a points program into a service product spanning hotel stays, dining, wellness, and events, acting as a single guest-engagement platform with curated experiences and global brand partners.\u003c\/p\u003e\n\u003cp\u003eBy 2025 ALL drives retention and lifetime value: Accor reported ALL members generated about 55% of revenue in 2024 and membership exceeded 110 million, making the program a primary competitive differentiator.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatform: hotel, F\u0026amp;B, wellness, events\u003c\/li\u003e\n\u003cli\u003eMembers: \u0026gt;110 million (2025)\u003c\/li\u003e\n\u003cli\u003eRevenue share: ~55% from members (2024)\u003c\/li\u003e\n\u003cli\u003eKey role: boosts retention and LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Guest Journey Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAccor rolled out Accor Key mobile entry and streamlined mobile check-in across 5,200+ properties by 2025, cutting average front-desk wait times by ~40% and lifting direct-booking share to 36% of room nights in 2024.\u003c\/p\u003e\n\u003cp\u003eThese digital services reduce friction and enable personalized stay controls (room temp, preferences), while Accor invested €300m+ in digital platforms 2022–2024 to modernize the service layer.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5,200+ properties with Accor Key by 2025\u003c\/li\u003e\n\u003cli\u003e~40% shorter check-in waits\u003c\/li\u003e\n\u003cli\u003e36% direct-booking share in 2024\u003c\/li\u003e\n\u003cli\u003e€300m+ digital investment 2022–2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccor: 6,200 hotels, 110M+ members, digital push boosts direct bookings \u0026amp; loyalty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccor offers a multi-brand portfolio from economy (Ibis) to ultra-luxury (Raffles), 6,200 hotels\/530,000 rooms (end-2025), ALL members \u0026gt;110m (2025) generating ~55% revenue (2024); Ennismore lifestyle adds ~€450m run-rate (2024); Wojo 300+ sites (2024) adding €25–35m run-rate; Accor Key in 5,200+ properties reducing wait times ~40% and direct bookings 36% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\/rooms\u003c\/td\u003e\n\u003ctd\u003e6,200 \/ 530,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eALL members\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;110m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eALL revenue share\u003c\/td\u003e\n\u003ctd\u003e~55% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnnismore run-rate\u003c\/td\u003e\n\u003ctd\u003e~€450m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWojo sites\u003c\/td\u003e\n\u003ctd\u003e300+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccor Key rollout\u003c\/td\u003e\n\u003ctd\u003e5,200+ properties (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AccorHotels’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of the brand’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AccorHotels' 4Ps into a concise, leadership-ready snapshot that clarifies product tiers, pricing strategy, distribution channels, and promotional focus to speed decision-making and align stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Light Global Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccor uses management and franchise agreements to expand quickly without heavy capital spending, with asset-light contracts accounting for about 88% of its network by rooms as of Q3 2025. This model cut capital expenditure to roughly EUR 150m in 2024 versus EUR 1.1bn in 2019, boosting return on invested capital. By late 2025 Accor scaled in emerging markets—Asia Pacific and Middle East now represent ~46% of signed rooms. The approach maximizes presence while preserving balance-sheet flexibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eALL.com Digital Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eALL.com Digital Platform is AccorHotels’ centralized booking hub, handling over 200 million visits annually (2024) and acting as the primary distribution channel across 40+ brands.\u003c\/p\u003e\n\u003cp\u003eThe digital storefront bundles hotel reservations with ancillaries—F\u0026amp;B, experiences, transfers—boosting ancillary revenue; in 2024 Accor reported direct-book ancillaries rose 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDirect-book incentives—member rates, points, exclusive perks—pushed direct channel share to ~57% of bookings in 2024, lowering third-party commission costs and improving margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic OTA Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccor balances direct-booking pushes with strategic partnerships with major OTAs like Booking.com and Expedia, which drove roughly 28% of global bookings in 2024 for the group, boosting visibility in markets where Accor.com penetration lags. These OTAs expand reach into price-sensitive and last-minute segments, helping sustain a group-wide occupancy of about 68% in 2024. The mix preserves RevPAR upside while protecting brand direct-channel economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAccor's mobile-first strategy makes its app a key sales channel, with mobile bookings rising to about 40% of direct bookings by end-2025, up from ~28% in 2020.\u003c\/p\u003e\n\u003cp\u003eThe app shows real-time availability, localized content and mobile-only offers, boosting conversion and loyalty program engagement—mobile users have ~25% higher repeat-booking rates.\u003c\/p\u003e\n\u003cp\u003eMobile transactions accounted for roughly 35% of group booking volume in 2025, driving higher direct-margin sales versus OTAs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% of direct bookings via app (2025)\u003c\/li\u003e\n\u003cli\u003e35% of total booking volume from mobile (2025)\u003c\/li\u003e\n\u003cli\u003e25% higher repeat-booking rate for app users\u003c\/li\u003e\n\u003cli\u003eReal-time availability + localized offers = higher conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion in Secondary Cities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAccor has pushed expansion into secondary and tertiary cities to face lower luxury competition and capture unmet demand; by 2025 the group operated over 5,200 hotels in 110 countries, with a notable pipeline growth of ~12% year-on-year focused on non-gateway markets.\u003c\/p\u003e\n\u003cp\u003eThis placement builds early market leadership, raises average RevPAR in emerging urban centers, and complements Accor’s gateway-city footprint, supporting diversified revenue streams and franchise fee growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5,200+ hotels (2025)\u003c\/li\u003e\n\u003cli\u003ePipeline growth ≈12% YoY\u003c\/li\u003e\n\u003cli\u003eHigher RevPAR gains in select secondary cities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccor: Asset-light growth—200M ALL visits, 57% direct, 5,200+ hotels, 12% pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccor uses an asset-light model (≈88% franchise\/management; CapEx ~EUR150m in 2024 vs EUR1.1bn in 2019), ALL.com drives ~200m visits (2024) and 57% direct bookings, OTAs ~28% bookings, mobile = 35% total bookings (2025) and 40% of direct, 5,200+ hotels in 110 countries with ~12% pipeline growth (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset-light share (rooms)\u003c\/td\u003e\n\u003ctd\u003e≈88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapEx 2024\u003c\/td\u003e\n\u003ctd\u003e≈EUR150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eALL.com visits (2024)\u003c\/td\u003e\n\u003ctd\u003e≈200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect bookings (2024)\u003c\/td\u003e\n\u003ctd\u003e≈57%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTAs share (2024)\u003c\/td\u003e\n\u003ctd\u003e≈28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share (2025)\u003c\/td\u003e\n\u003ctd\u003e35% total; 40% direct\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels \/ Countries (2025)\u003c\/td\u003e\n\u003ctd\u003e5,200+ \/ 110\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline growth (YoY)\u003c\/td\u003e\n\u003ctd\u003e≈12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAccorHotels 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AccorHotels 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable document you'll download immediately after checkout, covering Product, Price, Place, and Promotion in detail.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact final version—comprehensive, high-quality, and ready for immediate use in presentations or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750784643449,"sku":"accor-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/accor-marketing-mix.png?v=1772226343","url":"https:\/\/matrixbcg.com\/products\/accor-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}