{"product_id":"accor-bcg-matrix","title":"AccorHotels Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAccorHotels sits at a crossroads of high-growth segments and mature hospitality lines—our preview maps key brands into Stars, Cash Cows, Dogs, and Question Marks to highlight where revenue and investment momentum live. The full BCG Matrix delivers quadrant-level placements, quantitative scorecards, and actionable strategic moves you can implement immediately. Purchase the complete report for Word and Excel files with data-backed recommendations to optimize portfolio allocation and long-term positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnnismore Lifestyle Collective\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnnismore Lifestyle Collective sits in Accor’s BCG matrix Stars quadrant as the fastest-growing segment, with Ennismore brands like Mama Shelter and 25hours driving a 28% CAGR in RevPAR since 2021 and contributing about €1.1bn to group revenues by end-2025.\u003c\/p\u003e\n\u003cp\u003eThe unit leads experiential travel, drawing high-spending millennials and Gen Z—average ADR up 22% to €185 and direct bookings rising 35% Y\/Y in 2025.\u003c\/p\u003e\n\u003cp\u003eHigh growth and market share demand ongoing capital: Accor earmarked €450m for Ennismore rollout and brand marketing in 2024–25 to fend off boutique rivals and scale globally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Segment Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaffles and Fairmont have expanded aggressively into prime urban and resort sites, adding ~40 properties combined in 2023–2024 and capturing an estimated 28% of Accor’s luxury RevPAR (revenue per available room) by 2024, driven by a 22% rise in ultra-high-net-worth travel since 2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccor has invested over €600m since 2020 into proprietary distribution tech and B2B digital services to rival OTAs, lifting direct channel revenues to 28% of group bookings by Q3 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the platforms captured a ~35% share of partner hotels and third-party owners seeking integrated management solutions across Europe and APAC.\u003c\/p\u003e\n\u003cp\u003eAI-driven booking engines and analytics now handle 42% of personalized upsell decisions, so Accor must keep investing an estimated €120–€150m annually to match global tech firms and changing consumer behavior.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle East and Saudi Giga-Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAccor holds a leading Middle East position, winning \u0026gt;10,000-room contracts in Saudi giga-projects like NEOM and Qiddiya since 2023, anchoring its multi-brand pipeline in a market expected to add ~100,000 hotel rooms in Saudi by 2030 per STR data.\u003c\/p\u003e\n\u003cp\u003eThe regional focus is high-growth: Saudi tourism targets 100 million annual visits by 2030, so Accor’s brands can capture a large slice, but projects need heavy upfront ops support and training, keeping them in Stars (high growth, high investment).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10,000+ rooms secured in Saudi (since 2023)\u003c\/li\u003e\n\u003cli\u003eSaudi aims 100m visits by 2030 (Tourism Vision 2030)\u003c\/li\u003e\n\u003cli\u003e~100,000 new hotel rooms in Saudi by 2030 (STR)\u003c\/li\u003e\n\u003cli\u003eHigh CapEx and training costs, long operational ramp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Collection Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMGallery and Pullman sit in AccorHotels' Stars quadrant, driving double-digit RevPAR growth—Pullman posted ~12% RevPAR CAGR 2019–2024, MGallery ~10%—fueled by corporate and upscale leisure demand in secondary cities and emerging markets where luxury penetration is low.\u003c\/p\u003e\n\u003cp\u003eOngoing capex: Accor allocated €600m+ for renovations in 2023–2025 to upbrand properties; this preserves market share and supports continued global expansion of the premium segment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh RevPAR CAGR: Pullman ~12%, MGallery ~10% (2019–2024)\u003c\/li\u003e\n\u003cli\u003eTarget markets: secondary cities, emerging markets\u003c\/li\u003e\n\u003cli\u003eCapex: €600m+ for 2023–2025 renovations\u003c\/li\u003e\n\u003cli\u003eCustomer mix: corporate + upscale leisure driving occupancy gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnnismore, Raffles\/Fairmont \u0026amp; Pullman: Rapid RevPAR Growth and €1.05bn+ Capex Push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnnismore, Raffles\/Fairmont, Pullman and MGallery are Stars: high growth, strong share, heavy reinvestment—Ennismore RevPAR CAGR 28% (2021–25), €1.1bn rev by 2025; Raffles\/Fairmont +40 properties (2023–24), 28% luxury RevPAR share (2024); Pullman RevPAR CAGR ~12% (2019–24); €1.05bn+ capex reserved (2023–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eRevPAR CAGR\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnnismore\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e€1.1bn rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaffles\/Fairmont\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e+40 props (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePullman\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003ctd\u003e€600m+ renovations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of AccorHotels' units with strategic moves for Stars, Cash Cows, Question Marks, and Dogs amid market trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page AccorHotels BCG Matrix placing each hotel brand in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIbis Megabrand Family\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Ibis Megabrand Family—Ibis, Ibis Styles, Ibis Budget—forms Accor’s cash cow in the global economy segment, holding roughly 18% of Accor’s room count and operating in mature, high-efficiency markets; in 2024 the three brands drove about €1.1bn of EBITDA-equivalent cash flows for Accor. They run standardized operations with high occupancy (avg ~72% in 2023–24) and low marketing spend per room, yielding steady liquidity. Their strong brand recognition reduces promo costs and funds Accor’s growth initiatives, including investments in luxury and lifestyle brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNovotel Midscale Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNovotel leads global midscale, with ~500 hotels and 70,000 rooms by end-2025, strong occupancy in Europe\/Asia (~72% H1 2025) driven by business and family stays.\u003c\/p\u003e\n\u003cp\u003eThe brand sits in a mature growth phase: system RevPAR growth ~3–4% annually (2023–25), producing higher EBITDA margins (~28% in 2024) from scale.\u003c\/p\u003e\n\u003cp\u003eCapex needs are low—mainly maintenance—so Novotel reliably funds Accor’s strategic projects, contributing roughly €250–300m annual free cash flow to the group in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMercure Global Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs AccorHotels’ Mercure Global Network leads the midscale regional segment, its ~1,000 franchised and managed properties across Europe require minimal capital from the parent company, keeping operating capex low.\u003c\/p\u003e\n\u003cp\u003eMercure holds double-digit share in mature European markets—about 12–15% midscale penetration in France and Germany—where the brand is widely seen as reliable.\u003c\/p\u003e\n\u003cp\u003eFranchise and management fees generated roughly €220–€260 million annually (2024 pro forma), making Mercure a steady, high-margin cash cow for the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Light Management Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAccor’s shift to an asset-light model has converted its core management and franchising operations into a high-margin cash cow, with group-owned assets shrinking to ~12% of rooms by end-2025 and fee-based revenue targeting ~70% of total revenue.\u003c\/p\u003e\n\u003cp\u003eThis model minimizes capital intensity and lifts EBITDA margins on management\/franchise lines to roughly 35% in 2024–25, producing steady recurring fees and royalties.\u003c\/p\u003e\n\u003cp\u003eAs of Dec 2025, management and franchise agreements cover over 75% of the global portfolio (~760,000 rooms), creating cash flow largely decoupled from real estate capex and valuation swings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFee revenue ~70% of group revenue (2025 est.)\u003c\/li\u003e\n\u003cli\u003eOwned rooms ~12% of total (end-2025)\u003c\/li\u003e\n\u003cli\u003eManagement\/franchise EBITDA margin ~35%\u003c\/li\u003e\n\u003cli\u003e~760,000 rooms under contract (Dec 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Core Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAccorHotels retains top positions in Europe—#1 in France and among top 2 in Germany—delivering high market share in a mature market with ~65–75% average occupancy in 2024 and stable RevPAR growth ~2–3% vs global +6%.\u003c\/p\u003e\n\u003cp\u003eLower growth but steady cash flow: 2024 European operations generated roughly €1.2–1.4bn EBITDA, funding international expansion and covering seasonal volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share in France\/Germany\u003c\/li\u003e\n\u003cli\u003eOccupancy ~65–75% (2024)\u003c\/li\u003e\n\u003cli\u003eRevPAR growth ~2–3% (2024)\u003c\/li\u003e\n\u003cli\u003eEuropean EBITDA ~€1.2–1.4bn (2024)\u003c\/li\u003e\n\u003cli\u003ePrimary source of surplus capital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccor’s Ibis, Novotel, Mercure: €1.6–1.66bn cash cows with low capex, 70% fee revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIbis megabrand, Novotel, and Mercure are Accor’s cash cows, delivering fee-driven, low-capex cash flow: ~€1.1bn (Ibis), €250–300m (Novotel), €220–260m (Mercure) in 2024; fee revenue ~70% of group, owned rooms ~12% (end-2025), management EBITDA margin ~35%, ~760,000 rooms under contract (Dec 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003e2024 cash\u003c\/th\u003e\n\u003cth\u003eOwned capex\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIbis\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003ctd\u003eLow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNovotel\u003c\/td\u003e\n\u003ctd\u003e€250–300m\u003c\/td\u003e\n\u003ctd\u003eLow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMercure\u003c\/td\u003e\n\u003ctd\u003e€220–260m\u003c\/td\u003e\n\u003ctd\u003eMinimal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAccorHotels BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final AccorHotels BCG Matrix you'll receive after purchase—no watermarks or demo content, just a fully formatted, analysis-ready report designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748397199737,"sku":"accor-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/accor-bcg-matrix.png?v=1772207703","url":"https:\/\/matrixbcg.com\/products\/accor-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}