{"product_id":"acciona-marketing-mix","title":"Acciona Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAcciona’s integrated marketing mix balances sustainable product innovation, value-based pricing, strategic global distribution, and targeted CSR-driven promotion to strengthen its green energy and infrastructure leadership—discover the tactics behind their market impact and competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcciona Energía runs a diversified global fleet of wind, solar, hydro and biomass assets and, by end-2025, reached over 20 GW of installed capacity across five continents, reinforcing its pure-play renewable major status.\u003c\/p\u003e\n\u003cp\u003eIts offerings target corporate clients with power purchase agreements (PPAs), direct supply and renewable energy certificates, supporting deep decarbonization—Acciona reported ~4.5 TWh of contracted corporate off-take in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Infrastructure Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcciona’s Sustainable Infrastructure delivers high-speed rail, bridges and tunnels using low-carbon concrete and 30% recycled steel, cutting lifecycle CO2 by ~40% versus conventional builds; transport backlog was €6.1bn in 2024. Projects embed circular-economy design—material reuse and modular components—to lower waste and cut costs. The segment also builds hospitals and schools targeting BREEAM\/LEED\/Passivhaus-equivalent energy ratings, reducing operational energy use by up to 60%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcciona offers end-to-end water management, delivering large-scale desalination and wastewater treatment plants using advanced membrane technology; by 2025 the firm reported 1.2 million m3\/day operational capacity and €420m revenue from water projects in 2024. These modular, low-carbon solutions cut energy use by ~30% versus legacy plants and target municipal and industrial clients in high-stress regions. Their systems are cited as global benchmarks in UNWater case studies and served projects across 18 countries by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Hydrogen Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpacciona has scaled green hydrogen to supply hard-to-electrify sectors transport and steel about tonnes by targeting replace fossil feedstocks fuels.\u003e\n\u003cpthrough integrated projects acciona links gw of renewables electrolyzers distribution and refueling offering end-to-end hydrogen ecosystems capex models for industrial clients.\u003e\n\u003cpthis product line is a keystone for net-zero in energy-intensive industries cutting scope emissions steel and transport supporting green h2-fueled fleets with long-term offtake contracts.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 production ~10,000 t H2\u003c\/li\u003e\n\u003cli\u003e2030 target 50,000 t H2\u003c\/li\u003e\n\u003cli\u003e2.5 GW renewables integrated\u003c\/li\u003e\n\u003cli\u003eEnd-to-end supply + refueling\u003c\/li\u003e\n\u003cli\u003eTargets heavy transport \u0026amp; steel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthrough\u003e\u003c\/pacciona\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough its subsidiary bestinver acciona provides active asset management with aum focused on long-term value creation and multi-asset strategies that complement industrial operations.\u003e\n\u003cpbestinver serves institutional and retail clients across europe latam offering mutual funds pension solutions discretionary mandates that feed liquidity client alignment into acciona group strategy.\u003e\n\u003cpthe firm applies strict esg filters scores averaged in across portfolios a market differentiator that supported net return bestinver equity funds\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€14.2bn AUM (2024)\u003c\/li\u003e\n\u003cli\u003e9.4% net return, Bestinver equity funds (2024)\u003c\/li\u003e\n\u003cli\u003eAverage ESG score 78\/100 (2024)\u003c\/li\u003e\n\u003cli\u003eClients: institutional + retail, Europe \u0026amp; LatAm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pbestinver\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcciona: Integrated renewables to water, green H2 \u0026amp; Bestinver asset growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcciona offers integrated renewable energy (20+ GW by end-2025), sustainable infrastructure (€6.1bn backlog 2024), water solutions (1.2m m3\/day capacity; €420m revenue 2024), green hydrogen (10,000 t H2 production 2024; 50,000 t target 2030) and asset management via Bestinver (€14.2bn AUM 2024; 9.4% net equity fund return 2024; ESG score 78\/100).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024\/2025 Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e20+ GW installed (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfrastructure\u003c\/td\u003e\n\u003ctd\u003e€6.1bn backlog (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater\u003c\/td\u003e\n\u003ctd\u003e1.2m m3\/day; €420m rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen H2\u003c\/td\u003e\n\u003ctd\u003e10,000 t (2024); 50,000 t target (2030)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBestinver\u003c\/td\u003e\n\u003ctd\u003e€14.2bn AUM; 9.4% net (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Acciona’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Acciona's 4P marketing insights into a concise, leadership-ready snapshot that simplifies strategic decisions and accelerates cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcciona maintains a physical presence in more than 40 countries, close to major infrastructure projects and renewable resource sites, supporting €10.1bn revenue from renewables and infrastructure in 2024.\u003c\/p\u003e\n\u003cp\u003eThis decentralized footprint enables local teams with regional permits and supply chains while applying Acciona’s global technical standards and safety protocols.\u003c\/p\u003e\n\u003cp\u003eKey growth markets by late 2025 are Australia, North America, and parts of the Middle East, where project pipelines and tender activity rose ~18% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcciona runs strategic regional hubs that coordinate O\u0026amp;M for 12 GW renewable capacity and global infrastructure projects, cutting average response times to incidents by ~30% and reducing logistics costs by an estimated 8% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese hubs localize supply chains, lowering scope 3 transport emissions per asset by roughly 12% and enabling centralized technical teams to boost asset uptime to \u0026gt;98% across wind and solar portfolios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Energy Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcciona’s digital energy management runs on real-time control centers and platforms monitoring 15+ GW of global assets across time zones, enabling automated dispatch to grids or corporate off-takers via virtual Power Purchase Agreements (vPPAs) and signed 2024 vPPA volume of ~1.2 TWh. The tech stack guarantees 24\/7 availability with 99.98% uptime SLAs and provides transparent meter-level data for billing, compliance, and optimization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic-Private Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAcciona delivers a large share of services via long-term concessions and public-private partnerships (PPPs), embedding projects into cities and national infrastructure and securing multi-decade contracts; as of 2024 Acciona reported 48% of its services under concessions and long-term contracts, supporting recurring revenues.\u003c\/p\u003e\n\u003cp\u003eThis PPP model gives stable cash flows—operational infrastructure like water, mobility and renewables—contributing to Acciona’s €7.2bn adjusted EBITDA in 2024 and lowering short-term market volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48% services under concessions (2024)\u003c\/li\u003e\n\u003cli\u003e€7.2bn adjusted EBITDA (2024)\u003c\/li\u003e\n\u003cli\u003eMulti-decade contracts = stable cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAcciona manages an integrated supply chain securing key components for construction and renewable energy projects, reducing exposure to 2024–25 global logistics shocks and a 12% average input-price volatility seen in European infrastructure sectors.\u003c\/p\u003e\n\u003cp\u003eControlling manufacturing and raw-material access cut lead times by about 18% in 2023–24, speeding project delivery and supporting a 9% rise in on-time completions versus peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCuts input-price volatility ~12%\u003c\/li\u003e\n\u003cli\u003eReduces lead times ~18%\u003c\/li\u003e\n\u003cli\u003eImproves on-time completion +9%\u003c\/li\u003e\n\u003cli\u003eSupports renewable project pipeline and margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcciona: €10.1bn renewables leader—15GW assets, 18% pipeline growth, efficiency gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcciona’s place: 40+ countries with regional hubs managing 15+ GW assets and 12 GW O\u0026amp;M, 48% services under long-term concessions, €10.1bn renewables+infrastructure revenue and €7.2bn adjusted EBITDA (2024); pipelines up ~18% in Australia\/NA\/Middle East; lead times cut ~18%, logistics cost down ~8%, scope 3 transport emissions down ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets managed\u003c\/td\u003e\n\u003ctd\u003e15+ GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eO\u0026amp;M capacity\u003c\/td\u003e\n\u003ctd\u003e12 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcessions\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€10.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA\u003c\/td\u003e\n\u003ctd\u003e€7.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline growth\u003c\/td\u003e\n\u003ctd\u003e~18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost ↓\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope 3 transport ↓\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAcciona 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Acciona 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749955449209,"sku":"acciona-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/acciona-marketing-mix.png?v=1772220866","url":"https:\/\/matrixbcg.com\/products\/acciona-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}