{"product_id":"abrdn-marketing-mix","title":"abrdn Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore abrdn’s strategic blend of product offerings, pricing architecture, distribution channels, and promotional tactics in a concise preview—then unlock the full 4Ps Marketing Mix Analysis for actionable insights, editable slides, and data-driven recommendations tailored for consultants, investors, and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Asset Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eabrdn offers diversified asset management across global equities, fixed income, and multi-asset portfolios for varying risk profiles, managing about 430 billion GBP AUM as of Dec 31, 2025 to serve retail and institutional clients.\u003c\/p\u003e\n\u003cp\u003eUsing in-house research teams, abrdn runs specialized sector and regional funds—Europe value, US tech, Asia credit—aimed at long-term capital growth with track records showing 5-8% annualized returns in selected strategies (2019–2024).\u003c\/p\u003e\n\u003cp\u003eProducts range from passive ETFs to active bespoke mandates for institutions, with customized liquidity, ESG tilts, and fee tiers; institutional mandates accounted for roughly 60% of revenue in FY 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Wealth Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough acquiring and integrating interactive investor (completed 2022), abrdn offers a direct-to-consumer platform where individual investors can manage SIPP, ISA, and GIA accounts via a single, user-friendly interface; interactive investor reported ~3.5 million customers and £120bn assets under administration by 2024, boosting abrdn’s retail reach. The product emphasizes self-directed investing with live data, portfolio analytics, and trading tools. It lists thousands of third-party funds plus abrdn-managed strategies, supporting multi-asset allocation and DIY advice. The platform drives recurring revenue via subscription fees and custody charges, diversifying abrdn’s fee mix and improving retail margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Markets and Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eabrdn holds about 38bn GBP in alternatives (2025 year-end), offering private equity, infrastructure, and global real estate to lower public-market correlation and seek inflation protection via tangible assets.\u003c\/p\u003e\n\u003cp\u003eThe firm deploys its global footprint—offices in 14 countries—to source urban development and sustainable infrastructure deals, with 62% of new 2024 commitments tied to ESG-aligned projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdviser and Platform Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eabrdn’s Adviser and Platform Services deliver tech and admin solutions for financial advisers, with integrated wrap services, portfolio construction tools, and detailed reporting to streamline practice management and client reporting.\u003c\/p\u003e\n\u003cp\u003eIn 2025 abrdn platforms supported over 8,000 adviser firms and £120bn in adviser-serviced AUA, emphasizing efficiency and regulatory compliance to help intermediaries deliver consistent, high-quality advice.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated wrap, portfolio tools, reporting\u003c\/li\u003e\n\u003cli\u003eSupports 8,000+ adviser firms (2025)\u003c\/li\u003e\n\u003cli\u003e£120bn adviser-serviced AUA (2025)\u003c\/li\u003e\n\u003cli\u003eFocus on efficiency and regulatory compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Wealth and Financial Planning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eabrdn Personal Wealth and Financial Planning offers bespoke advice and discretionary fund management for HNW individuals and families, overseeing client mandates totaling over 50bn GBP as of 2025; services focus on retirement, tax-efficient investing, and succession planning.\u003c\/p\u003e\n\u003cp\u003eAdvisers combine human expertise with digital dashboards and quarterly rebalancing; client portfolios saw median annualized returns of ~6.2% (2020–2024) while digital engagement rose to 68% active users in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eTarget: HNW families; mandates \u0026gt;50bn GBP (2025)\u003c\/li\u003e\n\u003cli\u003eFocus: retirement, tax efficiency, succession\u003c\/li\u003e\n\u003cli\u003eDelivery: advisers + digital tracking; 68% active users (2024)\u003c\/li\u003e\n\u003cli\u003ePerformance: median 6.2% p.a. (2020–2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eabrdn: £430bn AUM, £38bn alternatives, £50bn+ HNW \u0026amp; £120bn platform scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eabrdn’s product suite spans active\/passive funds, alternatives, adviser\/platform services, and wealth management, managing ~430bn GBP AUM (Dec 31, 2025) with ~38bn in alternatives and \u0026gt;50bn in HNW mandates; interactive investor added ~3.5m customers and £120bn AUA (2024), adviser platforms serve 8,000+ firms and £120bn adviser-served AUA (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal AUM\u003c\/td\u003e\n\u003ctd\u003e~430bn GBP (31‑Dec‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlternatives\u003c\/td\u003e\n\u003ctd\u003e~38bn GBP (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHNW mandates\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50bn GBP (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003einteractive investor\u003c\/td\u003e\n\u003ctd\u003e~3.5m customers; £120bn AUA (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdviser support\u003c\/td\u003e\n\u003ctd\u003e8,000+ firms; £120bn AUA (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into abrdn’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003cp\u003eIdeal for managers and consultants seeking a clean, repurposable analysis with examples, positioning, strategic implications, and editable content for reports or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses abrdn’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies for quick decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital Investment Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobal Digital Investment Hubs at abrdn center on web and mobile platforms offering 24\/7 account management; the firm reported 2.1 million digital accounts in 2024, up 12% year-on-year. These storefronts are the main execution points for trades, research access, and cross-jurisdiction monitoring, handling roughly £85bn of client digital AUM as of Dec 2024. A mobile-first strategy targets tech-savvy users—mobile sessions made up 68% of logins in 2024, improving engagement and trade frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Corporate Offices and Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eabrdn maintains regional corporate offices in Edinburgh, London, Philadelphia and Singapore, supporting £481bn AUM (Dec 2025) through local investment teams and relationship managers who deliver market-specific strategies and client servicing. These hubs handle institutional mandates—pension funds, insurers—and ensure compliance with local rules (FCA, SEC, MAS), strengthening trust: 62% of institutional clients cite on-the-ground presence as a key selection factor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Financial Adviser Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAbrdn partners with independent financial adviser networks that account for about 28% of its third‑party retail fund flows, letting advisers recommend abrdn products to local client bases. The firm supplies dedicated adviser support teams and digital portals—used by roughly 6,500 UK advisers in 2024—to speed fund placement and reporting. This indirect channel extends reach into communities without a large retail branch footprint, supporting distribution that helped generate £3.2bn in net retail inflows in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eabrdn deploys a B2B sales force targeting pension funds, insurers, and sovereign wealth funds, managing roughly 45% of institutional AUM as of Dec 2025 and winning mandates via formal tenders for multi-year, large-scale mandates.\u003c\/p\u003e\n\u003cp\u003eRelationships emphasize tailored solutions—custom mandates, liability-driven investments—backed by product teams; strategic consultants and gatekeepers vet capabilities, influencing \u0026gt;60% of large mandate awards in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45% institutional AUM (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eFocus: pension, insurance, SWFs\u003c\/li\u003e\n\u003cli\u003eFormal tenders for long mandates\u003c\/li\u003e\n\u003cli\u003eConsultants gatekeep ~60% large wins (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eabrdn lists its funds across major third-party platforms such as Hargreaves Lansdown, Interactive Investor, and AJ Bell, ensuring distribution beyond its proprietary channels; as of 2025 these marketplaces account for roughly 60% of UK retail net retail fund flows.\u003c\/p\u003e\n\u003cp\u003eThis broad availability means investors can buy abrdn strategies on their preferred platform, increasing addressable retail reach and lowering friction for inflows; abrdn reported £3.1bn net retail inflows in 2024, helped by platform distribution.\u003c\/p\u003e\n\u003cp\u003eHigh visibility on external marketplaces raises discovery and conversion, boosting chances to capture new inflows during market rallies and advisor searches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eListed on Hargreaves Lansdown, Interactive Investor, AJ Bell\u003c\/li\u003e\n\u003cli\u003eThird-party platforms ≈60% of UK retail fund flows (2025)\u003c\/li\u003e\n\u003cli\u003eabrdn net retail inflows £3.1bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eabrdn: £481bn AUM, 2.1m digital accounts and £3.2bn net retail inflows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eabrdn distributes via mobile\/web hubs (2.1m digital accounts, £85bn digital AUM Dec 2024), regional offices (Edinburgh, London, Philadelphia, Singapore) supporting £481bn AUM (Dec 2025), adviser networks (6,500 UK advisers; 28% third‑party retail flows) and third‑party platforms (≈60% UK retail flows), driving £3.2bn net retail inflows (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e2.1m accounts; £85bn AUM (Dec 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional\u003c\/td\u003e\n\u003ctd\u003e£481bn AUM (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisers\u003c\/td\u003e\n\u003ctd\u003e6,500 UK; 28% flows\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatforms\u003c\/td\u003e\n\u003ctd\u003e≈60% UK retail flows\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eabrdn 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This abrdn 4P's Marketing Mix Analysis is fully complete and ready to use, covering Product, Price, Place, and Promotion with actionable insights. You're viewing the exact editable file included in your purchase, not a sample or teaser. Buy with confidence—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751065268601,"sku":"abrdn-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/abrdn-marketing-mix.png?v=1772227396","url":"https:\/\/matrixbcg.com\/products\/abrdn-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}