{"product_id":"ab-inbev-five-forces-analysis","title":"Anheuser-Busch InBev Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrom Overview to Strategy Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAnheuser-Busch InBev faces intense rivalry from global and craft brewers, strong buyer power in retail channels, moderate supplier influence, low threat of new entrants due to scale advantages, and rising substitute pressure from spirits and non-alcoholic drinks.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Anheuser-Busch InBev’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Procurement Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAnheuser-Busch InBev’s global procurement scale—buying over $20 billion of raw materials annually—lets it leverage volume to secure below-market barley, hops and aluminum pricing and multi-year contracts through 2025.\u003c\/p\u003e\n\u003cp\u003eCentralized purchasing saved an estimated 3–5% on COGS in 2024 versus regional peers, reducing suppliers’ pricing power and buffering input-cost volatility.\u003c\/p\u003e\n\u003cp\u003eThis scale also forces packaging manufacturers and farmers to accept tighter margins, since AB InBev accounts for high single-digit to low double-digit share of demand in several key sourcing regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAB InBev has invested in malt plants, hop farms, and glass plants, cutting supplier reliance; as of 2024 the company reported about 18% of COGS internally sourced, lowering exposure to third-party price shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommodity Price Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers of energy and agricultural inputs gain transient leverage during extreme weather or geopolitical shocks that cut crop yields; AB InBev reported 6–9% higher input costs in FY2024 tied to such shocks. By late 2025 climate-driven water stress and lower grain yields in parts of Brazil and Argentina forced AB InBev to diversify sourcing across 12 new regional suppliers. Though AB InBev is a preferred partner, rising costs for sustainable farming—estimated 8–15% premium—let specialized suppliers negotiate higher rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier Fragmentation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe majority of AB InBev’s agricultural inputs come from thousands of small, fragmented farmers, so individual suppliers lack leverage against the brewer’s $54.6 billion 2024 net revenue scale; collective bargaining power remains low.\u003c\/p\u003e\n\u003cp\u003eAB InBev reduces supplier power further by supplying seeds, agronomy training, and guaranteed purchase programs—creating dependence on its ecosystem and lowering input cost volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThousands of small farmers — low individual leverage\u003c\/li\u003e\n\u003cli\u003e$54.6B 2024 net revenue — buyer scale advantage\u003c\/li\u003e\n\u003cli\u003eSeeds, training, guaranteed purchases — increases dependence\u003c\/li\u003e\n\u003cli\u003eResult: weak supplier bargaining power, limited price pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwitching Costs for Raw Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAB InBev faces low switching costs for standard commodities—sugar, rice—so supplier power is limited; global采购 volumes (2024: ~582m hectoliters worldwide) give AB InBev leverage to negotiate prices.\u003c\/p\u003e\n\u003cp\u003eFor proprietary yeast strains and premium hops (used in Stella Artois), switching costs rise because flavor profiles and batch consistency matter, driving multi-year supply agreements and co‑development.\u003c\/p\u003e\n\u003cp\u003eResult: company controls bulk inputs but sustains long-term partnerships for specialty ingredients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow switching cost: bulk commodities, large volumes\u003c\/li\u003e\n\u003cli\u003eHigh switching cost: proprietary yeast, premium hops\u003c\/li\u003e\n\u003cli\u003e2024 scale: ~582m hl supports buying power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAB InBev scale cuts COGS 3–5%, offsets 2024 shocks; adds 12 suppliers, boosts sustainable premium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAB InBev’s $54.6B 2024 scale and ~582m hl volume give it strong buyer leverage, cutting COGS ~3–5% via centralized purchasing and enabling multi‑year deals; internal sourcing ~18% of COGS lowers supplier exposure. Specialty inputs (premium hops, proprietary yeast) retain higher bargaining power and price premiums (8–15% for sustainable sourcing). Climate shocks raised input costs 6–9% in 2024, prompting diversification to 12 new regional suppliers by late 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet revenue\u003c\/td\u003e\n\u003ctd\u003e$54.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e~582m hl (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternal COGS sourcing\u003c\/td\u003e\n\u003ctd\u003e~18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS saved vs peers\u003c\/td\u003e\n\u003ctd\u003e3–5% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInput cost shock\u003c\/td\u003e\n\u003ctd\u003e6–9% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew suppliers added\u003c\/td\u003e\n\u003ctd\u003e12 (by late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable sourcing premium\u003c\/td\u003e\n\u003ctd\u003e8–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Anheuser-Busch InBev that uncovers competitive drivers, supplier and buyer power, threat of substitutes and new entrants, and identifies disruptive forces and market dynamics shaping profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for Anheuser-Busch InBev—quickly highlights competitive intensity, supplier and buyer power, and entry\/substitute threats to support fast strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Consolidation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpretailer consolidation raises customer power for anheuser-busch inbev: walmart and tesco control shelf space driving volume in ab inbev reported net revenue of us so losing favours costs billions. these buyers push trade discounts payment terms grocery concentration means top retailers account sales key markets. must off to keep placement while protecting premium brands.\u003e\n\u003c\/pretailer\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual consumers face near-zero switching costs—choosing a rival beer costs essentially nothing—so AB InBev must spend heavily on loyalty and marketing; in 2024 AB InBev reported selling, promoting and administrative expenses of $14.6 billion, reflecting this pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital B2B Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe BEES digital platform lets Anheuser-Busch InBev sell direct to ~3.5 million small retailers globally (2024 internal report), cutting reliance on traditional wholesalers and lowering customer bargaining power.\u003c\/p\u003e\n\u003cp\u003eDigitization captures granular purchase data—SKU, frequency, price—improving forecasting and enabling targeted promotions that bypass intermediaries and raise wholesale margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Pull Demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAB InBev’s global brands—Budweiser, Corona, Michelob Ultra—generate strong pull demand; in 2024 these three accounted for roughly 28% of global volumes, forcing retailers to stock them to avoid losing footfall.\u003c\/p\u003e\n\u003cp\u003eMissing these SKUs risks customer defection to competitors, flipping bargaining leverage back to AB InBev and reducing retailers’ ability to push down prices.\u003c\/p\u003e\n\u003cp\u003eThe brand equity helps AB InBev resist distributor pricing pressure—net revenue per hectoliter rose 6.2% in 2024 vs 2023, showing pricing resilience tied to marquee brands.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTop brands = 28% global volumes (2024)\u003c\/li\u003e\n\u003cli\u003eNet revenue\/hl +6.2% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRetailer stocking risk shifts bargaining to AB InBev\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of Private Labels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rise of high-quality private-label beers from major grocers (e.g., Tesco, Kroger) erodes mid-tier volumes; UK supermarket brewers grew private-label beer sales by ~8% in 2024 while AB InBev’s mid-tier volume fell ~2% in Europe in 2024.\u003c\/p\u003e\n\u003cp\u003eStore brands offer similar taste at ~15–30% lower price, boosting price-sensitive buyer power; AB InBev counters by premiumizing—global premium portfolio grew 6.5% value share in 2024—protecting margin and brand status.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate-label beer sales +8% (UK, 2024)\u003c\/li\u003e\n\u003cli\u003eAB InBev mid-tier volume −2% (Europe, 2024)\u003c\/li\u003e\n\u003cli\u003eStore brands priced 15–30% lower\u003c\/li\u003e\n\u003cli\u003ePremium portfolio value share +6.5% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAB InBev weathers retailer squeeze with premium brands and BEES direct access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpretailer consolidation grocery sales and near-zero consumer switching boost buyer power forcing ab inbev to offer trade discounts despite us revenue premium brands corona michelob ultra=\"~28%\" volumes net protect pricing bees direct access retailers premiumization value share mitigate pressure.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2023 Revenue\u003c\/td\u003e\n\u003ctd\u003eUS$57.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop brands % volumes\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet revenue\/hl YoY\u003c\/td\u003e\n\u003ctd\u003e+6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEES retailers\u003c\/td\u003e\n\u003ctd\u003e~3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop5 retailers grocery share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium value share growth\u003c\/td\u003e\n\u003ctd\u003e+6.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pretailer\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAnheuser-Busch InBev Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Anheuser‑Busch InBev Porter’s Five Forces analysis you'll receive immediately after purchase—no placeholders, fully formatted and ready to use; it covers competitive rivalry, supplier and buyer power, threats of new entrants and substitutes, and strategic implications tailored for investors and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747477303673,"sku":"ab-inbev-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ab-inbev-five-forces-analysis.png?v=1772199025","url":"https:\/\/matrixbcg.com\/products\/ab-inbev-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}