{"product_id":"aavas-five-forces-analysis","title":"Aavas Financiers Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAavas Financiers faces moderate buyer power and rising competition from NBFCs and digital lenders, while regulatory shifts and funding costs shape its margins; network effects and branch strength offer defensible niches but substitution risk from fintech grows. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Aavas Financiers’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversity of funding sources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAavas Financiers keeps a diversified borrowing mix—bank term loans, non‑convertible debentures (NCDs), and loan assignments—which cuts dependence on any single lender and lowers supplier bargaining power. By late 2025 Aavas had ~35% of funding from NCDs, ~45% from bank loans and ~20% from assignments, supporting stable liquidity and access to competitive rates. This mix helps negotiate spreads and reduce refinancing risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost of funds and interest rate cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrimary suppliers for Aavas Financiers are banks and debt investors who set cost of funds; RBI repo hikes in 2022–23 raised borrowing costs industrywide, pushing average MCLR-linked lending rates up ~200–250 bps.\u003c\/p\u003e\n\u003cp\u003eSuppliers gain power in rate upcycles by charging wider spreads; Aavas offset this by keeping FY2025 credit ratings at CARE AA- \/ ICRA AA- (stable), enabling spreads ~40–60 bps tighter than smaller peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to refinancing schemes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cprefinancing from the national housing bank and similar institutions provided aavas financiers with low-cost funds lines helped cut long-term funding costs by bps vs. commercial-bank term loans in bargaining power.\u003e\n\u003cpcontinued eligibility for nhb schemes lets aavas preserve nims in affordable housing refinancing made up of borrowings as fy2024 a strategic edge margin stability.\u003e\n\u003c\/pcontinued\u003e\u003c\/prefinancing\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on debt capital markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAavas Financiers relies on institutional non-convertible debentures (NCDs) as a key funding source; in FY2024 Aavas raised ~₹3,000 crore via NCDs, making these investors critical suppliers of capital.\u003c\/p\u003e\n\u003cp\u003eInvestor bargaining power rises if Aavas’s credit metrics weaken; as of Mar 31, 2025, CRAR 24.6% and GNPA 0.86% support stronger negotiating position.\u003c\/p\u003e\n\u003cp\u003eHigh credit quality and steady repayments let Aavas secure lower coupon rates—recent NCDs priced ~75–150 bps below peers with similar tenors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 NCDs ≈ ₹3,000 crore\u003c\/li\u003e\n\u003cli\u003eCRAR 24.6% (Mar 31, 2025)\u003c\/li\u003e\n\u003cli\u003eGNPA 0.86% (Mar 31, 2025)\u003c\/li\u003e\n\u003cli\u003eCoupon spread 75–150 bps below peers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological and service providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers include credit-scoring vendors, digital-platform providers, and cloud services that enable Aavas Financiers’ retail lending; in 2025 Aavas reported ~15% IT spend growth as it scaled digital underwriting.\u003c\/p\u003e\n\u003cp\u003eMultiple fintech alternatives curb single-vendor leverage, and Aavas’ move to proprietary scoring and in-house cloud orchestration cut third-party licensing by an estimated 20% in FY2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eMultiple vendors reduce vendor power\u003c\/li\u003e\n\u003cli\u003eIT spend rose ~15% in 2025\u003c\/li\u003e\n\u003cli\u003eProprietary tech cut licences ~20% in FY2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAavas' diversified funding and strong credit cushion supplier pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAavas faces moderate supplier power: diversified funding (NCDs ~35%, bank loans ~45%, assignments ~20% by late 2025), NHB refinancing (~18% FY2024) and strong credit (CRAR 24.6%, GNPA 0.86% as of Mar 31, 2025) lower cost pressure, while NCD investors and banks can push spreads in upcycles; proprietary tech and multiple vendors reduce vendor leverage.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNCDs\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBank loans\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssignments\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNHB\u003c\/td\u003e\n\u003ctd\u003e~18% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRAR\u003c\/td\u003e\n\u003ctd\u003e24.6% (Mar 31, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGNPA\u003c\/td\u003e\n\u003ctd\u003e0.86% (Mar 31, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eUncovers key drivers of competition, customer influence, and market entry risks tailored to Aavas Financiers, identifying disruptive forces, supplier\/buyer power, substitutes, and dynamics that protect or threaten its market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot tailored for Aavas Financiers—quickly pinpoints competitive pressures and credit-risk levers to streamline lending strategy decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on the self-employed segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAavas serves a large share of self-employed, informal-sector borrowers who often lack formal income proofs; as of FY2024 Aavas reported 67% of retail loans to self-employed customers, per its annual report.\u003c\/p\u003e\n\u003cp\u003eThese customers have limited alternatives among commercial banks, so their bargaining power is low; formal lenders approve less than 15% of informal borrowers, per RBI 2023 data.\u003c\/p\u003e\n\u003cp\u003eAavas’s proprietary appraisal—field verification, cash-flow scoring, and tech-enabled collections—raises switching costs and reduces price sensitivity, supporting NIM stability (4.1% FY2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic concentration in semi-urban areas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy focusing on semi-urban and rural pockets, Aavas Financiers (listed on NSE: AAVAS) serves under-penetrated markets where organized-lender choice is low, cutting customer bargaining power; RBI data shows rural credit penetration remained ~42% of total branch network in 2024, keeping options limited.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to interest rates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLow-to-middle income borrowers at Aavas Financiers are very sensitive to monthly EMIs; a 100 bp rise in rates can cut disposable income by ~2-3%, raising churn risk. In 2024 RBI rate hikes pushed retail tenor transfers up 18% year-on-year, and Aavas saw increased balance-transfer inquiries from higher-rated borrowers. Maintaining pricing within 50–100 bp of public sector banks is essential to retain the more credit-worthy segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow financial literacy and high assistance needs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLow borrower financial literacy in India’s affordable housing market means many applicants need hand-holding through paperwork and credit checks, which cuts their likelihood to shop lenders.\u003c\/p\u003e\n\u003cp\u003eAavas Financiers’ branch-led, service model—over 400 branches and 2024 disbursals ~INR 8,200 crore—builds trust and repeat business, reducing price pressure.\u003c\/p\u003e\n\u003cp\u003eService-driven loyalty lets Aavas maintain spreads even as industry GNPA fell to 1.3% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh assistance needs → lower switching\u003c\/li\u003e\n\u003cli\u003eBranch service model → higher retention\u003c\/li\u003e\n\u003cli\u003e2024 disbursals ~INR 8,200 crore\u003c\/li\u003e\n\u003cli\u003eFY2024 GNPA 1.3%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of digital lending platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby late digital-first lenders and fintech aggregators raised borrower price transparency with comparison-tool usage up among urban retail borrowers informal rural demand stayed insulated. aavas sees modest customer leverage as tech-savvy segments shop rates fees but not mass defections. responded by upgrading its app web portal in cutting online turnaround to hours improving on emi schedules retain customers.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eComparison-tool usage +18% (urban borrowers, 2025)\u003c\/li\u003e\n\u003cli\u003eOnline turnaround reduced to 48 hours (Aavas, 2024–25)\u003c\/li\u003e\n\u003cli\u003eInformal rural segment largely insulated\u003c\/li\u003e\n\u003cli\u003eTech-savvy customers exert modest price pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAavas: Low customer bargaining, strong metrics—67% self‑employed, INR8.2kCr disbursals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers’ bargaining power is low: 67% self-employed (FY2024), limited bank alternatives (\u0026lt;15% informal approvals, RBI 2023), NIM 4.1% (FY2024), disbursals ~INR 8,200 crore (2024), GNPA 1.3% (FY2024). Fintech raises urban price transparency (+18% tool use, 2025) so Aavas cut online TAT to 48h (2024–25) to limit churn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-employed mix\u003c\/td\u003e\n\u003ctd\u003e67% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNIM\u003c\/td\u003e\n\u003ctd\u003e4.1% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisbursals\u003c\/td\u003e\n\u003ctd\u003e~INR 8,200cr (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGNPA\u003c\/td\u003e\n\u003ctd\u003e1.3% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech tool use\u003c\/td\u003e\n\u003ctd\u003e+18% (urban, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline TAT\u003c\/td\u003e\n\u003ctd\u003e48 hours (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eAavas Financiers Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis of Aavas Financiers you'll receive immediately after purchase—no placeholders or samples, fully formatted and ready for use. The document here is the same professionally written file available for instant download upon payment, containing comprehensive evaluation of industry rivalry, supplier and buyer power, threat of substitutes, and entry barriers to support your investment or strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746817880441,"sku":"aavas-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aavas-five-forces-analysis.png?v=1772192160","url":"https:\/\/matrixbcg.com\/products\/aavas-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}