{"product_id":"aak-business-model-canvas","title":"AAK Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAAK Business Model Canvas: Actionable Blueprint \u0026amp; Templates for Investors and Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind AAK’s business model—this in-depth Business Model Canvas reveals how AAK creates value, secures market share, and sustains competitive advantage across its value chain; ideal for investors, consultants, and founders seeking actionable, company-specific insights and ready-to-use Word\/Excel templates to accelerate strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Suppliers and Smallholders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAAK sources palm, shea, rapeseed, and coconut via a global supplier network; by end-2025 AAK reported direct contracts with \u0026gt;35,000 smallholder farmers, covering ~18% of its specialty fats feedstock and reducing spot purchases by 12% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAAK partners with global shippers, trucking firms and 120+ warehouses to run a multi-continent supply chain across Europe, Africa, Asia and the Americas; these alliances cut lead times by ~18% and reduced logistics cost per tonne by 6% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025, integrated digital tracking with partners provides real-time visibility for 95% of shipments, enabling optimized schedules for time-sensitive food ingredients and lowering spoilage-related losses by an estimated 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic and Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAAK partners with universities and food science institutes to fund core research in fat crystallization and emulsification, supporting 12 joint projects in 2024–25 and contributing to a €2.8m R\u0026amp;D pipeline budget; these collaborations keep AAK aligned with nutritional science and ingredient functionality. In 2025 the focus shifts to healthier fat profiles and sustainable alternatives to tropical oils, targeting a 30% reduction in saturated fat content in select formulations and pilot-scale trials of shea and olein substitutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability Certification Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWorking closely with bodies like the Roundtable on Sustainable Palm Oil (RSPO) and ProTerra protects AAK’s brand and market access; by Q4 2025, ~65% of AAK’s high-margin customers will require certified-sourced ingredients for contracts above EUR 10m. These certifications validate AAK’s zero-deforestation and human-rights supply-chain policies and reduce buyer churn risk by an estimated 3–5% annually.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRSPO\/ProTerra required by ~65% buyers by late 2025\u003c\/li\u003e\n\u003cli\u003eContracts \u0026gt;EUR 10m increasingly conditional on certification\u003c\/li\u003e\n\u003cli\u003eEstimated 3–5% annual churn reduction from certification\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Digital Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAAK partners with software developers and automation specialists to modernize manufacturing and customer platforms, enabling AI-driven refinery optimization that cut energy use by ~5% and raised throughput ~3% in 2024 pilot projects.\u003c\/p\u003e\n\u003cp\u003eThe digital co-development tools accelerate product-to-market cycles by ~20% and support AAK’s shift to a data-centric, agile operating model with ~$15–20m annual IT\/digital investment through 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI refinery optimization: ~5% energy savings (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eThroughput increase: ~3% (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eFaster product cycles: ~20% reduction in time-to-market\u003c\/li\u003e\n\u003cli\u003eDigital spend: ~$15–20m annual IT\/digital investment to 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAAK cuts lead times 18% and logistics costs 6% with 35k+ smallholders, AI \u0026amp; certifications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAAK secures feedstock via \u0026gt;35,000 smallholder contracts (18% of specialty volume) and logistics with 120+ warehouses, cutting lead times ~18% and logistics cost\/tonne 6% (2024). Certifications (RSPO\/ProTerra) cover ~65% buyers by 2025, lowering churn 3–5%; digital\/AI pilots saved ~5% energy and raised throughput 3% with €15–20m annual IT spend to 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmallholder contracts\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;35,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty feedstock via contracts\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/tonne\u003c\/td\u003e\n\u003ctd\u003e-6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuyer certification coverage\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction\u003c\/td\u003e\n\u003ctd\u003e3–5% pa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI energy savings (pilot)\u003c\/td\u003e\n\u003ctd\u003e~5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput gain (pilot)\u003c\/td\u003e\n\u003ctd\u003e~3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT\/digital spend\u003c\/td\u003e\n\u003ctd\u003e€15–20m pa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for AAK outlining customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams with real-world operational detail and competitive analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas that condenses AAK’s strategy into a one-page snapshot—saves hours of formatting while enabling quick comparison, team collaboration, and rapid executive deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo-Development and Customization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAAK co-develops bespoke oils and fats with customers, tackling taste, texture and shelf-life by engineering tailored ingredients; these projects drove 62% of specialty-product revenue in 2024 and are forecast to be the main source of high-margin growth in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Sourcing and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAAK manages global sourcing of diverse oils and fats with strict environmental compliance, auditing 4,200 suppliers and using satellite land‑use monitoring across 1.6m hectares to detect deforestation; procurement teams hedge commodity price swings, reducing raw material cost volatility by 18% in 2024. In 2025 AAK targets 70% fully traceable, verified sustainable volumes, up from 58% in 2023, and invests €25m in supplier verification and traceability systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Refining and Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAAK refines raw vegetable oils into specialty fats via refining, fractionation and hydrogenation at 27 global sites, achieving precise melting points and textures; in 2025 these plants processed ~2.1 million tonnes of oils, generating revenue-supporting specialty margins of ~€450\/tonne. Continuous upgrades cut energy use ~12% and CO2 intensity 9% vs 2020, aligning with the company’s 2030 emissions targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Food Safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining rigorous safety standards across the farm-to-fork chain is non-negotiable; AAK runs accredited labs and HACCP systems that test thousands of samples yearly, supporting compliance with EU and US regulations and meeting bespoke customer specs. In 2024 AAK reported \u0026lt;0.02% product recalls and spent ~€25m on quality and R\u0026amp;D to keep batch-to-batch consistency for large food manufacturers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccredited labs: thousands of tests\/year\u003c\/li\u003e\n\u003cli\u003e2024 recalls: 0.02%\u003c\/li\u003e\n\u003cli\u003eQuality\/R\u0026amp;D spend: ~€25m (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: regulatory + customer specs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Intelligence and Trend Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAAK tracks global shifts—plant-based growth (market projected to reach USD 74.2bn by 2027) and clean-label demand (65% of EU consumers in 2024 prefer clean labels)—to steer R\u0026amp;D and pipeline investments, launching tailored lipids and emulsifiers that capture early demand and protect margins in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlant-based market: USD 74.2bn by 2027\u003c\/li\u003e\n\u003cli\u003e65% EU clean-label preference (2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D-led product launches to sustain margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAAK: Specialty fats leader—62% revenue, €450\/t margins, 70% traceability target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAAK develops bespoke specialty fats (62% specialty revenue in 2024), secures sustainable supply (58% traceable 2023; target 70% in 2025; €25m traceability investment), operates 27 plants processing ~2.1m t (2025) with specialty margins ~€450\/t and cut energy use 12% since 2020; quality spend ~€25m (2024), recalls \u0026lt;0.02%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty rev\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraceable vol\u003c\/td\u003e\n\u003ctd\u003e58%→70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\/vol\u003c\/td\u003e\n\u003ctd\u003e27 \/ 2.1m t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin\u003c\/td\u003e\n\u003ctd\u003e~€450\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuality spend\u003c\/td\u003e\n\u003ctd\u003e€25m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the authentic AAK Business Model Canvas—no mockup or sample—it's a direct snapshot of the exact file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eOn completing your order you’ll get full access to this same professional, ready-to-use document, formatted and structured exactly as shown, ready for editing and presentation.\u003c\/p\u003e\n\u003cp\u003eWe provide the complete deliverable in its final form—no surprises, just the same content and pages visible in the preview.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748982468985,"sku":"aak-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aak-business-model-canvas.png?v=1772212158","url":"https:\/\/matrixbcg.com\/products\/aak-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}