Who Owns Making Science Company?

Who owns Making Science?

Understanding a company's ownership is key to its strategy and accountability. Making Science, a digital acceleration firm, went public in 2020 on BME Growth and Euronext to support its global expansion and national consolidation.

Founded in 2016, Making Science, originally Make Marketing Y Comunicacion, is based in Madrid, Spain. The company focuses on integrated tech and marketing solutions, aiding digital transformation through cloud computing, data analytics, digital advertising, and e-commerce.

As of early 2025, Making Science has grown to over 1,200 employees across 22 offices in 15 countries. The company reported consolidated Q1 2025 revenues of €82.7 million, a 33% increase year-over-year. Its market capitalization was around €80 million by April 22, 2025. This analysis delves into Making Science's ownership structure, from its founders to its investors and public shareholders.

The company's growth trajectory is supported by its comprehensive service offerings, including tools like the Making Science BCG Matrix, which helps businesses analyze their product portfolio.

Making Science was established in 2016, with José Antonio Martínez serving as its founder and current CEO. His extensive background, spanning over a decade in the technology and media industries, including significant roles at Airtel and Google, provided the impetus for the company's creation. Álvaro Verdeja is also recognized as a co-founder and the COO of the Making Science group.

Founding Vision

The company's inception in 2016 was driven by José Antonio Martínez's decade-long experience in tech and media.

Key Leadership

José Antonio Martínez holds the position of CEO, while Álvaro Verdeja serves as the COO.

Early Equity Considerations

While specific initial equity splits are not public, typical early-stage distributions consider founder contributions.

Founder Background

Martínez's prior experience at companies like Airtel and Google significantly shaped the company's early direction.

Initial Funding Sources

Public details on early backers or angel investors are not readily available, but initial funding often comes from personal networks.

Vesting Schedules

Founders and employees commonly utilize vesting schedules, typically over a four-year period, to manage equity accrual.

The ownership structure of Making Science in its nascent stages, like many startups, likely involved a distribution of equity among its founders, José Antonio Martínez and Álvaro Verdeja, reflecting their respective roles and contributions. While specific percentages are not publicly disclosed, it is common for founders to allocate equity based on factors such as initial capital investment, intellectual property brought to the venture, and the expected time commitment. In the context of technology and media-focused companies, the expertise and network of individuals like Martínez, who previously worked at prominent firms, often play a crucial role in determining early ownership stakes. For companies with a scientific or research component, the involvement of principal investigators or academic advisors can also influence equity distribution, sometimes ranging from 1% to 10% for advisory roles. Early-stage funding, often referred to as seed funding, can originate from personal savings, friends, and family, or from angel investors who provide capital in exchange for equity. Vesting schedules are a standard practice to ensure that founders and key employees earn their equity over time, typically over a period of four years, with a cliff period, often one year, before any equity vests. Understanding these foundational elements is key to grasping the initial Making Science company ownership.

Founders and Early Ownership Details

The initial ownership of Making Science is primarily attributed to its founders, José Antonio Martínez and Álvaro Verdeja. The company's establishment in 2016 was spearheaded by Martínez, who leveraged his extensive experience in the tech and media sectors.

• Founder and CEO: José Antonio Martínez
• Co-founder and COO: Álvaro Verdeja
• Founding year: 2016
• Martínez's prior experience includes roles at Airtel and Google.
• Early equity distribution typically considers founder contributions and expertise.
• Vesting schedules are common for founders and employees, often over a four-year period.
• Details on early angel investors or specific equity splits at inception are not publicly available.
• Understanding the Target Market of Making Science can provide context for its early strategic direction.

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The ownership structure of Making Science Group SA has seen significant evolution since its public listing in 2020. Key events, including strategic acquisitions and capital increases, have shaped its shareholder base and management control.

The Making Science company ownership is heavily concentrated, with the CEO and associated entities holding a substantial 55% of the shares, reflecting strong leadership alignment. As of April 22, 2025, management and employees collectively owned approximately 73% of the company's stock. While specific percentages for major institutional investors are not always publicly detailed, there has been noted participation from entities like Santander Small Caps España FI during a capital increase in the first half of 2024. The company's growth strategy includes inorganic expansion, evidenced by its increased stake in United Communications Partners Inc. and the full acquisition of Celsius. This focus on acquisitions and operational efficiency, supported by a recurring revenue model, contributes to its financial performance, with 80-85% of revenue derived from monthly fees, as detailed in Revenue Streams & Business Model of Making Science.

Key Stakeholders in Making Science

Understanding who owns Making Science is crucial for grasping its strategic direction and stability.

• The CEO and related entities are the largest shareholders, controlling 55% of the company.
• Management and employees collectively hold a significant 73% stake.
• Institutional investors, including Santander Small Caps España FI, participate in the company's growth.
• Spain Oman Private Equity Fund (SOPEF) has invested in a subsidiary, indicating strategic partnerships.

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The current board of directors for Making Science Group, S.A. includes key figures such as José Antonio Martínez Aguilar, the Chief Executive Officer. Álvaro Verdeja, a co-founder and the Chief Operating Officer, also holds a significant position on the board. Isabel Aguilera and Alfonso Osorio are noted as vocal members, with Aguilera also presiding over the Audit Committee.

The ownership structure of Making Science indicates a strong influence from its internal leadership. With approximately 73% of the shares held by management and employees, and the CEO alone controlling 55% of the company's shares, the decision-making power is heavily concentrated among founders and key executives. This internal control suggests a stable governance framework, with no publicly reported instances of proxy battles or significant activist investor interventions in the recent period, underscoring the internal stakeholders' substantial voting power in determining the company's direction. Understanding this internal control is crucial for grasping the Marketing Strategy of Making Science.

Key Stakeholders and Voting Power

The majority ownership by management and employees significantly shapes the company's strategic direction and corporate governance.

• Management and employees collectively own approximately 73% of the shares.
• The CEO holds a controlling stake of 55% of the company's shares.
• This concentration of ownership implies strong internal influence on voting power.
• No recent activist investor campaigns have been publicly reported.

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Over the past few years, Making Science has been actively managing its capital and pursuing strategic growth through acquisitions. These moves reflect a dynamic approach to its ownership and operational structure, aiming to bolster its market position and financial stability.

Industry trends indicate a general shift towards increased institutional ownership and a dilution of founder stakes as companies scale and require external funding. Making Science's current shareholder structure, with approximately 73% held by management and employees, and the CEO holding 55%, demonstrates a strong founder-led governance model, even as a publicly traded entity. This structure is key to understanding the Making Science owner profile.

Financial Outlook and Growth Strategy

For 2025, the company projects revenues between €350-370 million and recurring EBITDA of €17-18 million. The 'Plan 2027' aims for recurring EBITDA of €23-27 million by 2027, signifying a 20% compound annual growth rate from 2025.

Investor Engagement and Transparency

Making Science is scheduled to host an Investor Day on May 6, 2025, in Madrid. This event will focus on detailing the company's strategic direction and future outlook, offering insights into the Making Science company ownership and its trajectory.

Key Ownership Details

The CEO's substantial stake of 55% underscores a founder-centric approach to governance. This significant personal investment aligns leadership interests with company performance, a common trait among founder-led public companies.

Strategic Acquisitions and Stake Building

Recent acquisitions, such as the increased stake in UCP and the full acquisition of Celsius, highlight a strategy of consolidating operations and expanding market share. These moves are crucial for understanding the evolving Making Science company structure and its growth ambitions, as detailed in the Competitors Landscape of Making Science.

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