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Turners Automotive Group
What drives Turners Automotive Group today?
Strategic clarity underpins Turners Automotive Group, an NZX50/ASX-listed business with 50+ years in vehicle retail, finance, insurance and fleet services. Its integrated model sustained record results through 2024–early 2025 recessionary pressures.
The group’s mission, vision and core values guide operations across Turners Cars, Oxford Finance and Dero Insurance, linking customer accessibility with profitable growth. See strategic analysis: Turners Automotive Group Porter's Five Forces Analysis
Key Takeaways
- Turners’ mission to make the automotive journey easy drives customer-centric services and streamlined transactions.
- The vision to be New Zealand’s most trusted automotive provider underpins market leadership and brand resilience.
- Core values of trust, integrity and simplicity enabled record financial performance in 2024 and 2025.
- Integrated retail, finance and insurance model delivers diversified, resilient revenue during economic contraction.
- Ongoing focus on innovation and trust positions Turners to navigate EV transition and digital disruption.
Mission: What is Turners Automotive Group Mission Statement?
Companys’s mission is 'to make buying and selling vehicles easy for everyone.'
Turners Automotive Group mission prioritises radical simplicity: integrated selling, buying, financing and insurance to remove friction and serve private buyers, sellers and fleets efficiently.
Customer-first simplicity
The Turners Automotive Group mission centers on easy, end-to-end vehicle transactions for all customer types.
Integrated services
Selling, buying, finance via Oxford Finance and mechanical insurance are offered in one streamlined journey.
Digital-first reach
Investment in digital platforms and expanded retail footprint supports volume growth and convenience.
Flexible access models
Services like Turners Subscription enable vehicle access without long-term ownership commitments.
Humanised brand
Marketing such as the Tina from Turners campaign reduces seller anxiety and boosts engagement.
High-volume focus
Operational decisions aim to maximise transaction throughput—retail sales exceeded 38,000 units in FY2024.
Turners Automotive Group mission drives expansion and platform refinement to lower barriers, reflected in services, marketing and a retail volume of over 38,000 units in the 2024 fiscal period; see Growth Strategy of Turners Automotive Group for strategic context.
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Vision: What is Turners Automotive Group Vision Statement?
Companys’s vision is 'to make the best products on earth, and to leave the world better than we found it.'
Turners Automotive Group vision: to be New Zealand’s most trusted, preferred vehicle-ownership partner — the single destination for the full vehicle lifecycle, focused on deep domestic trust and market leadership.
Market leadership
Targeting dominance in NZ vehicle ownership solutions, prioritising retail growth over wholesale.
Trust-first approach
Built on being voted New Zealand’s Most Trusted Used Car Dealer, including the 2024 Reader’s Digest award.
Retail-focused shift
Retail sales now form the majority of revenue, reducing reliance on lower-margin auctions.
Dividend performance
Returned 25.5 cents per share as dividend in 2024, reflecting steady shareholder returns.
Market consolidation
Leveraging brand equity to consolidate a fragmented NZ used-vehicle market and outpace independents.
Customer-centric services
Shifting from transactions to relationships with end-to-end services across buying, finance, and aftercare.
Turners’ vision is realistic: strong retail market share growth, trust awards, and a 25.5 cents per share 2024 dividend support its path to be New Zealand’s default vehicle partner. Read more about ownership and governance in Owners & Shareholders of Turners Automotive Group.
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Values: What is Turners Automotive Group Core Values Statement?
Turners Automotive Group core values guide day-to-day decisions and shape company culture, ensuring consistent customer experiences across physical and digital channels. These values—We are there, We are passionate, We are honest, We are innovative—drive growth and trust across branches and services.
We are there
Commitment to physical and digital availability, evidenced by new high-spec sites in Rotorua and Napier in 2024, ensuring most of the population can access services locally and online.
We are passionate
High-performance culture shown through strong employee engagement and energetic marketing; passion translates to staff advocacy and resilience during market cycles.
We are honest
Transparency in vehicle condition reports and clear pricing at Oxford Finance, plus fair claims handling via Dero, supports higher Net Promoter Scores and long-term trust.
We are innovative
Data-driven inventory and AI-enhanced lead systems deployed in 2024 improve conversion rates and adapt procurement toward rising hybrid and electric vehicle demand.
Read how these core values shape strategy and decisions next: Mission, Vision & Core Values of Turners Automotive Group
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How Mission & Vision Influence Turners Automotive Group Business?
Mission and vision shape Turners Automotive Group’s strategic choices by prioritising customer simplicity and long-term trust, guiding product mix, channel focus and investments. These statements directly influence financial targets, risk appetite and operational initiatives across the group.
Mission, Vision & Core Values — At a Glance
Clear purpose and future direction that inform strategy, culture and daily decisions across dealerships, finance and insurance arms.
- Mission: make buying and selling vehicles easy, transparent and accessible
- Vision: be the most trusted automotive choice in Australasia
- Core values: customer focus, integrity, innovation, accountability
- Operational emphasis: seamless end-to-end customer experience
Strategic Pivot to Retail
Shifting weight toward retail sales increased margins and customer control, supporting an underlying NPBT margin near 12.4% in 2024.
Digital Tools Driven by Mission
The mission's focus on ease led to a proprietary digital appraisal tool that boosted direct public sourcing of vehicles and improved acquisition efficiency.
Conservative Lending Philosophy
The vision of trust steered Oxford Finance toward Tier 1 lending, helping preserve arrears stability despite a high official cash rate in New Zealand during 2024.
Cross‑Sell and Customer Retention
Long-term planning targets integrated services; increasing multi‑product customers (vehicle purchase + insurance/finance) measures success.
Leadership Direction
CEO statements emphasise seamless, end-to-end solutions as a strategic north star for investments and KPI design.
Measured Outcomes
Key metrics tied to mission and vision include NPBT margin (~12.4% in 2024), arrears profile and percentage of customers using multiple group services.
The mission and vision steer capital allocation, product mix and risk settings—read next: Core Improvements to Company's Mission and Vision to see targeted changes and metrics for future growth. Revenue Streams & Business Model of Turners Automotive Group
Influence: Mission and vision drove the retail pivot (higher margins), the digital appraisal tool (more public-sourced vehicles) and Oxford Finance’s focus on Tier 1 lending; these moves helped sustain an underlying NPBT margin of about 12.4% in 2024 and stable arrears while promoting cross‑sell growth.
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What Are Mission & Vision Improvements?
Four focused improvements can make Turners Automotive Group’s mission and vision more future-ready by emphasizing sustainability, digital leadership, customer-centric transparency, and measurable social impact. Aligning these areas with 2025 market data will strengthen the company’s strategic positioning for 2025–2030.
Embed a clear sustainability commitment
Update the Turners Automotive Group mission to explicitly commit to supporting New Zealand’s net-zero goals and accelerating customer access to low-emission vehicles, noting EV market share in NZ rose to approximately 12% of new registrations in 2024.
Adopt a digital-first ownership vision
Expand the Turners Automotive Group vision to prioritize technological leadership and a seamless online buying experience, reflecting that younger buyers now complete over 40% of research and purchase intent online.
Make customer trust measurable and transparent
Translate trust-focused values into measurable KPIs—customer NPS, post-sale return rates, and certified vehicle transparency—targeting an NPS improvement of 10 points within 24 months.
Integrate community and workforce development goals
Include commitments to employee upskilling for EV and digital services and measurable community transport access initiatives, supporting both company culture and long-term talent pipelines.
Improvements: While Turners’ current mission and vision are effective for the used car market, refining them to include sustainable mobility and explicit technological leadership will align Turners Automotive Group mission and Turners Automotive Group vision with the 2025–2030 transition; elevating EVs and a digital-first approach positions the company to be market-leading as electrification and online vehicle ownership grow. Read more about audience alignment in this analysis: Target Market of Turners Automotive Group
- What is Brief History of Turners Automotive Group Company?
- What is Competitive Landscape of Turners Automotive Group Company?
- What is Growth Strategy and Future Prospects of Turners Automotive Group Company?
- How Does Turners Automotive Group Company Work?
- What is Sales and Marketing Strategy of Turners Automotive Group Company?
- Who Owns Turners Automotive Group Company?
- What is Customer Demographics and Target Market of Turners Automotive Group Company?
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