What are Mission Vision & Core Values of Telia Company?

How does Telia Company align purpose with Nordic digital leadership?

In Northern Europe’s competitive telecom market, Telia Company uses clear strategic statements to guide investment, operations and stakeholder expectations. With about 25.8 million subscriptions, its mission and vision shape priorities across 5G, IoT and digital services.

Telia’s mission emphasizes trusted connectivity and sustainable digitalization, its vision targets leadership in Nordic-Baltic digital infrastructure, and core values focus on safety, simplicity and cooperation—directing how it spends SEK 88.4 billion in annual net sales and modernizes networks. Telia Porter's Five Forces Analysis

Telia Company mission focuses on transforming connectivity in the Nordic and Baltic regions by enabling seamless digital lifestyles and enterprise automation through advanced networks and customer-centric services.

Regional leadership

Targets consumers and businesses across the Nordics and Baltics with localized network expertise and services.

5G innovation

Deploys 5G Standalone and network slicing to support critical uses like remote healthcare and industrial automation.

Customer-centric platforms

Invests in AI-driven platforms such as Telia ACE to automate millions of customer interactions annually.

CapEx & R&D intensity

Maintains high investment levels; recent cycles show capital and R&D spending around 15% of net sales to support network evolution.

Value proposition

Combines high-quality infrastructure with local service knowledge to differentiate in core markets.

Strategic focus

Drives continuous evolution of services and digitalization tools as part of Telia company strategy and corporate purpose statement.

Telia’s mission is innovation-led and customer-first, powering connected living through advanced networks, AI platforms and targeted Nordic-Baltic leadership, aligning with Telia Company core values and measurable investments in infrastructure and digital services. Owners & Shareholders of Telia

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Telia Company’s vision is to create a better world for customers, employees and communities by leading the green transition and enabling inclusive connectivity across its Nordic-Baltic markets.

Vision: Inclusive connectivity

Position Telia as a provider that treats connectivity as a basic right and a driver of social and economic inclusion.

Sustainability target

Aim for a climate-neutral value chain by 2040, aligning network investments with sustainability goals.

Green financing

Issued Green Bonds totaling EUR 1.5 billion by early 2025 to fund sustainable projects.

Regional scale, global standards

Execute regionally across Sweden, Estonia and Lithuania while meeting international sustainability benchmarks.

Stakeholder harmony

Balance financial performance with social and environmental impact to serve customers, employees and communities.

Recognition

Frequently ranks among the world’s most sustainable firms, including appearances on Corporate Knights Global 100.

Telia’s vision links connectivity, sustainability and community impact, backed by tangible financing and market leadership in key Nordic-Baltic countries; see Target Market of Telia for related context.

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Telia Company core values—Dare, Care and Simplify—guide decision-making, culture and customer experience across its Nordic and Baltic operations; they drive strategic shifts such as portfolio rationalization and sustainability commitments while shaping daily behavior company-wide.

Dare

Dare promotes innovation and calculated risk-taking, visible in early Open RAN trials and strategic divestments like the 2024 Denmark sale to refocus on core markets.

Care

Care emphasizes ethics, customer privacy and inclusion—shown by 'Digital in Sweden' efforts and a target covering 90% of supply chain emissions under Science Based Targets by 2025.

Simplify

Simplify drives efficiency and clarity, underpinning the 2024–2025 Change Program to remove about 3,000 roles and streamline products and processes for faster time-to-market.

Accountability

Accountability ensures measurable outcomes and governance alignment with the Telia Company mission and strategy, linking values to KPIs and investor reporting.

Explore how Telia Company mission and vision shape strategy, investments and sustainability targets next; read more on detailed financial and strategic context in Revenue Streams & Business Model of Telia.

Values: Telia operates under three core values—Dare, Care, Simplify—fostering accountability and agility; Dare fuels Open RAN adoption and the 2024 Denmark divestment, Care underpins privacy and a 90% SBT supply-chain target by 2025, Simplify drives the 3,000-role Change Program to cut complexity.

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Mission and vision statements steer Telia Company’s strategic choices by prioritizing investments, market exits, and sustainability initiatives. They shape resource allocation, stakeholder engagement, and operational targets across the Nordic and Baltic core.

Telia Company: Mission, Vision & Core Values

The company's mission defines where Telia focuses capital and operations; the vision sets long-term ambitions for connectivity and sustainability.

• 2024: Achieved 100% renewable electricity across operations.
• Strategy concentrated on a 'Nordic and Baltic Core' to improve ROCE and simplify operations.
• Divestments from Eurasia and Telia Denmark refocused scale and capital.
• Heat recovery in Helsinki data centre provides district heating to thousands of homes.

Mission (What drives Telia)

Telia Company mission centers on connecting people and businesses in markets where it can lead transformation and deliver scalable services.

Vision (Long-term aim)

Telia Company vision is to create a better-connected society through sustainable digital infrastructure and responsible service delivery.

Core Values

Core values emphasize Care, Trust, Simplicity and Collaboration guiding decisions, customer interactions and sustainability initiatives.

Strategic Alignment

Mission and vision drive portfolio choices, ROCE targets and operational simplification; CEO Patrik Hofbauer cited the purpose as the 'North Star' in 2025.

Sustainability Actions

Examples include full renewable electricity in 2024 and district heat recovery from data centres to reduce net emissions and support communities.

Performance Metrics

Performance measured via ROCE improvement, simplified organisational units, and sustainability KPIs such as renewable electricity share and emissions reductions.

Explore how these guiding principles shaped the Eurasia exits and other moves; read next: Core Improvements to Company's Mission and Vision — see Mission, Vision & Core Values of Telia

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Four focused improvements can sharpen Telia Company mission and vision to reflect 2025 market realities and technology shifts. These enhancements emphasize digital sovereignty, AI, cybersecurity and human-machine partnership to align strategy with regional security and enterprise demand.

Embed 'Digital Sovereignty' into the Vision

Update the Telia Company vision to explicitly commit to digital sovereignty, signaling preference for European data residency and sovereign cloud options for Nordic and Baltic governments and enterprises.

Commit to 'Securing the Digital Frontier'

Add a mission pillar focused on cybersecurity and infrastructure resilience, reflecting Telia Company mission priorities as telecoms become first-line national defense amid heightened Baltic geopolitical risk.

Explicit AI & Human-Machine Collaboration Principle

Refine the 'Simplify' core value to state how AI augments human work—prioritizing trust, transparency and reskilling as automation scales across operations and customer service.

Adopt 'Trusted Platform' Metrics and Transparency

Introduce measurable commitments (uptime, 99.99% SLA targets for critical services, data residency percentages, and third-party security audits) to make Telia Company core values actionable and comparable.

Improvements

While Telia Company mission and Telia Company vision are robust, they could be strengthened by explicitly addressing Artificial Intelligence and sovereign digital infrastructure; compared to peers like Telenor, Telia’s 'reinventing better connected living' reads consumer-centric and could be expanded to include a commitment to 'Securing the Digital Frontier' to reflect cybersecurity priorities in the Baltic region. Refining the 'Simplify' value to cover Human-Machine Collaboration, and integrating 'Digital Sovereignty' into Telia company strategy, would position Telia as the preferred partner for Nordic governments and enterprises wary of non‑European hyperscalers, aligning with shifts toward web3, AI assistants and the need for resilient networks.

Relevant facts (2025): Telia Group reported revenue of approximately SEK 90 billion in 2024 and invested over SEK 6 billion in networks and IT that year; industry surveys in 2024–2025 show cybersecurity and data residency top procurement criteria for Nordic public sector buyers. See a comparative analysis in Competitors Landscape of Telia.