What are Mission Vision & Core Values of Staples Company?

How does Staples align purpose and productivity for today’s workforce?

In 2025 Staples anchors strategy with clear mission and vision statements that guide its shift from big-box retail to B2B services. These statements drive decisions across digital transformation, inventory, and delivery to support hybrid, mobile workforces.

Staples frames its mission around enabling productivity and its vision on evolving workplaces; core values emphasize reliability, expertise, customer focus, and sustainable operations. See strategy context in Staples Porter's Five Forces Analysis.

Staples’ mission focuses on enabling work and learning through products, services and tech-enabled solutions for individuals, SMBs, educators and enterprises, prioritizing productivity and customer outcomes in every channel.

Target Audience Expansion

By 2025 Staples serves remote professionals, educators, SMBs and enterprise procurement, reflecting a broader Staples company purpose.

Productivity as Benefit

Staples emphasizes productivity over products, selling solutions that help customers execute tasks efficiently and scale work outputs.

Service-Led Pivot

Copy and print services have evolved into marketing and branding consultancies, driving higher-margin service revenue.

Staples Connect Initiative

Over 40% of stores now include community co-working spaces and podcast studios, increasing foot traffic and service adoption.

Digital Transition Support

Staples offsets a 3–5% annual decline in paper demand by offering tech services and software supporting digital workflows.

Customer-Centric Value

The mission centers on customer outcomes, aligning Staples core values with service innovation and community engagement; see the Growth Strategy of Staples.

Staples’ mission aligns target audience, productivity-focused benefits, broad product and service scope, and a clear value proposition to help customers work and learn better.

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Staples’ vision is to be the leading provider of worklife solutions, redefining the modern workspace through integrated services, ergonomics, sustainability and digital tools to support hybrid work.

Market leadership

Targets leadership in office solutions and services, reflecting the Staples vision statement.

Worklife focus

Adopts 'worklife' to cover both professional and personal workspace needs.

Service expansion

Moves beyond products into IT managed services and cloud support for hybrid teams.

Sustainability

Emphasizes sustainable resource management and ergonomic product standards.

Operational strength

Leverages a supply chain reaching next-day delivery to 98% of US addresses.

Market share

Holds an estimated 18% of the B2B office solutions market, supporting strategic growth.

By 2025 Staples aims to embed services, IT and sustainable design into its Staples company purpose, aligning mission, vision and core values to become a holistic partner for hybrid work.

See industry context in Competitors Landscape of Staples

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Staples' core values shape daily decisions and customer interactions, emphasizing service, accountability, transparency, and collaboration. These Shared Values support the company’s mission and vision by aligning employee behavior with measurable customer and community outcomes.

Put the Customer First

Staples prioritizes customer needs through personalized B2B account management and retail programs like the 2025 Price Match Guarantee Plus, ensuring competitive pricing and tailored solutions.

Own It

Accountability is emphasized across the organization, from lifecycle responsibility for private-label lines like TRU RED to performance incentives that empower local inventory and service decisions.

Say It Like It Is

Staples practices radical transparency in communications about supply chain and lead times, encouraging honest employee feedback that speeds strategic pivots.

Work Together

Collaboration drives results, with Staples allocating over $500,000,000 in 2025 to diverse suppliers and integrating procurement partnerships with enterprise ERP systems.

Read next: how Staples' mission and vision influence strategic decisions and align goals across operations — learn more about the company’s business model in Revenue Streams & Business Model of Staples.

Values: Staples operates under Shared Values guiding culture and external relations; Put the Customer First: cornerstone shown in B2B account management and the 2025 Price Match Guarantee Plus; Own It: accountability in TRU RED lifecycle and manager incentives; Say It Like It Is: transparency on supply chain and feedback; Work Together: collaboration with over $500,000,000 to diverse suppliers in 2025.

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Mission and vision statements shape Staples' strategic choices by prioritizing customer-focused solutions and guiding investment toward service-led growth. These guiding principles determine product portfolios, partnerships, and operational changes that support long-term market leadership.

Core Purpose and Strategic Focus

The company's purpose centers on enabling better work—driving decisions that favor seamless procurement and workplace solutions.

• Emphasis on customer-centric services and B2B digital platforms
• Shift from transactional retail to recurring service revenue
• Investment in technology and partnerships for DaaS and managed services
• Operational alignment with workplace efficiency outcomes

Mission Statement

The Staples mission statement emphasizes helping people and organizations work better by simplifying procurement and workplace services.

Vision Statement

The Staples vision statement positions the company as a comprehensive worklife solutions provider, expanding beyond office supplies into integrated services.

Core Values

Staples core values focus on customer obsession, integrity, innovation, teamwork, and operational excellence.

Strategic Investments

In 2024 Staples invested $300,000,000 to expand the Staples Advantage B2B platform, reflecting mission-driven capital allocation.

Service-Led Revenue

Service-based revenue comprises 28% of North American sales in 2025, up from 15% five years earlier.

Customer Experience Metrics

The B2B division reported an NPS of 72 in 2025 versus an industry average of 45, demonstrating alignment with company purpose.

Read the next chapter on Core Improvements to Company's Mission and Vision to see specific changes and implementation steps that drive service-led growth and customer outcomes.

Influence: Mission and vision drove the $300,000,000 2024 investment in Staples Advantage and the DaaS partnerships that created recurring revenue streams; 2025 NPS of 72 and 28% service revenue share confirm alignment. Brief History of Staples

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Four focused improvements can make Staples' mission and vision more future-ready and aligned with 2025 market realities. Each suggestion targets measurable strategic shifts in technology, sustainability, customer focus, and organizational clarity.

Explicitly Embed AI and Digital Transformation

Refine the Staples mission statement to emphasize AI-driven solutions and automation, reflecting investments in inventory forecasting and customer service bots that reduced stockouts by up to 18% in comparable retail pilots in 2024.

Make Sustainability a Core Strategic Pillar

Update the Staples vision statement to commit to the circular economy and measurable ESG targets, supporting goals such as achieving 100% recycled content in private-label paper by end of 2025 and appealing to the 65% of Gen Z and Millennials who favor eco-conscious brands.

Clarify Customer-Centric Value Propositions

Strengthen Staples company purpose by specifying measurable service KPIs (faster B2B procurement cycles, SLA-driven support) to increase enterprise retention and lift average order value by targeted percentages.

Align Core Values with Strategic Goals and Talent Expectations

Publish a concise Staples core values list and meaning tied to performance metrics—innovation, sustainability, customer obsession, and integrity—to improve employee engagement and reduce turnover in critical roles.

Improvements

While Staples has a strong foundation, their Staples mission statement and Staples vision statement could be refined to better address rapid technological shifts of 2025; explicitly including Artificial Intelligence and digital transformation would align with investments in AI-driven inventory forecasting and automated customer service bots. Another growth opportunity lies in sustainability: refining the Staples vision statement to emphasize environmental stewardship and circular-economy goals—such as the pledge for 100% recycled content in private-label paper by end of 2025—would answer ESG demands where 65% of Gen Z and Millennial workers prefer brands with clear environmental commitments; see related market positioning in Target Market of Staples.