What are Mission Vision & Core Values of Fortis (Canada) Company?

How does Fortis align strategy, assets and stakeholders?

Fortis Inc. anchors strategy in reliability, safety and regulated growth to guide a multi-billion dollar capital plan across North America and the Caribbean. By mid-2025 it managed approximately $69 billion in assets and served 3.5 million customers, prioritizing grid resilience and shareholder value.

Mission, vision and values steer Fortis through regulation and decarbonization, ensuring capital allocation supports reliability, rate base growth and dividend sustainability. See Fortis (Canada) Porter's Five Forces Analysis.

Fortis’ mission emphasizes reliable, safe energy and shareholder value for its 3.5 million customers across regulated utilities in Canada, the US and the Caribbean, backed by a $4.8 billion 2025 capital program and 51 consecutive years of dividend increases.

Customer-first reliability

Operations prioritize uptime and safety measured by superior SAIDI performance versus peers.

Regulated, predictable model

The regulated structure supports stable cash flows and long-term dividend growth.

Capital investment focus

$4.8 billion planned for 2025 to modernize grids and bolster resilience.

Stakeholder balance

Strategies balance customer affordability, regulatory compliance and shareholder returns.

Community and ESG commitments

Initiatives target emissions reductions, community resilience and responsible governance.

Geographic breadth

Serving diverse markets from Canadian provinces to Arizona and New York with regulated utilities.

Fortis’ mission centers on reliable, safe, cost-effective energy delivery and shareholder value, reflecting core values of service, integrity and stewardship across its regulated utility portfolio; see Target Market of Fortis (Canada) for related context.

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Fortis’s vision emphasizes industry leadership in North America, grid modernization, renewable integration, and support for EVs and heat pumps, aligned with a 6.3% projected five-year rate base CAGR through 2029 and a target to reduce carbon emissions by 75% by 2035.

Geographic Focus

Prioritizes North American regulated markets to scale infrastructure and cross-jurisdictional coordination.

Decarbonization Target

Commits to a 75% emissions reduction by 2035, shaping sustainability-driven investment decisions.

Grid Modernization

Focus on smart-grid upgrades to accommodate renewables, storage, and increased electrification.

Electrification Support

Enables EV adoption and heat pump deployment through infrastructure and rate-base investments.

Scale & Competitiveness

Positions among the top 15 investor-owned utilities in North America by enterprise value for strategic influence.

Financial Trajectory

Targets sustainable growth with a projected 6.3% rate-base CAGR through 2029 to fund modernization and decarbonization.

Fortis’s vision combines regional leadership with systemic change—modern grids, renewables, and clear sustainability targets—supported by strong rate-base growth and scale. Read about its business model and revenue approach here: Revenue Streams & Business Model of Fortis (Canada)

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Fortis Canada core values guide daily decisions across operations, safety, customer service and community engagement. These principles shape the company’s culture and strategic actions, aligning Fortis mission vision values with measurable outcomes and stakeholder trust.

Safety First

Safety is the top priority, promoting a zero-harm culture and empowering employees to stop unsafe work; in 2024–2025 Fortis rolled out advanced drone inspections to reduce line-worker exposure.

Customer Service

Fortis prioritizes responsiveness and transparency, using smart meters and real-time outage maps to improve restoration communication during extreme weather events.

Integrity & Respect

Integrity guides ethical regulatory filings and clear rate communications; respect covers diversity, Indigenous procurement (increased in 2025) and environmental stewardship.

Teamwork & Excellence

Cross-subsidiary collaboration drives projects like Wataynikaneyap Power and adoption of AI predictive maintenance, improving reliability and reducing emergency repair costs.

Read next to see how Fortis mission and vision influence strategic decisions, capital allocation and ESG targets across its operating subsidiaries: Competitors Landscape of Fortis (Canada)

Values: Fortis operates under six core values—the Fortis Way—focusing on Safety, Customer Service, Integrity, Respect, Teamwork and Excellence; initiatives in 2024–2025 include drone inspections, smart meters, Indigenous procurement increases and AI-driven predictive maintenance, all reducing operational risk and supporting Fortis strategic direction.

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Mission and vision statements shape Fortis Canada’s strategic decisions by defining long-term priorities and guiding capital allocation; they align operational targets with stakeholder expectations to ensure consistent execution. These statements influence investment choices, ESG commitments, and performance metrics across the organization.

Mission, Vision & Core Values — Snapshot

Clear purpose and directional goals that drive investment, operations and stakeholder accountability.

• The mission centers on providing safe, reliable and cost-effective energy to customers.
• The vision emphasizes leadership in North American energy infrastructure and a cleaner energy future.
• Core values prioritize safety, integrity, customer focus, stewardship and innovation.
• Strategic decisions link to measurable targets such as dividend growth and rate base expansion.

Strategic Capital Allocation

The 2025–2029 capital plan totals $26 billion, directed at reliability and growth priorities across regulated utilities and transmission.

Rate Base Growth

Projected 2025 rate base is approximately $40 billion, reflecting investments that support long-term earnings stability and regulated returns.

Dividend Policy

Management targets 4–6% annual dividend growth through 2029 as a measurable outcome linking mission delivery to shareholder value.

Transmission & ITC Focus

Heavy investment in transmission, notably via ITC Holdings, aligns with the vision to lead in North American energy infrastructure.

ESG & Operational Alignment

Day-to-day operations are governed by ESG reporting, safety targets and executive compensation tied to environmental and reliability metrics.

Leadership Direction

CEO David Hutchens and leadership emphasize a cleaner energy transition while maintaining cost-effectiveness and reliability as core priorities.

Read how these strategic imperatives translate into concrete Core Improvements to Company's Mission and Vision in the next chapter — continue to the piece Owners & Shareholders of Fortis (Canada).

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Four targeted improvements can sharpen Fortis's mission and vision to reflect technological agility, net-zero ambition, stakeholder equity, and measurable sustainability goals. These adjustments align Fortis mission vision values with 2025 market expectations and investor priorities.

Embed a Clear Net‑Zero Commitment

Revise the mission to state a time-bound net-zero target aligned with Science Based Targets Initiative frameworks and 2035–2050 sector pathways, making Fortis company purpose explicit for ESG investors.

Highlight Digital Transformation and Grid Innovation

Incorporate commitments to digital resilience, AI-managed grid technologies, and DER integration to position Fortis strategic direction as a leader in utility technology innovation and operational agility.

Elevate Energy Equity and Stakeholder Value

Add language on energy affordability, community partnerships, and Indigenous engagement to reflect Fortis Canada core values and strengthen social license while targeting vulnerable customer segments.

Set Measurable KPI‑Driven Sustainability Targets

Define specific KPIs (emissions intensity per MWh, DER penetration rate, customer outage minutes) and publish annual progress to align Fortis corporate values with investor expectations and regulatory reporting.

Improvements: While the current mission and vision are robust, they could be strengthened by explicitly incorporating digital transformation and technological agility; as decentralized energy resources and AI‑managed grids expand, the vision should state ambition to lead in utility technology innovation. Compared to peers like NextEra Energy, which emphasizes global decarbonization, Fortis could refine its mission to more boldly commit to the net‑zero transition to attract green‑energy investors; adding terms like digital resilience and energy equity would align Fortis Canada core values with 2025 trends where social impact and technological sophistication matter. For financial context, Fortis reported consolidated capital expenditures of approximately US$1.7 billion in 2024 and aims to invest multi‑year growth capital targeting regulated rate base expansion—clarifying strategic goals and values will help communicate how that capital supports Fortis energy mission statement. Read more in this analysis: Growth Strategy of Fortis (Canada)